2024-10-03
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shenzhen news network, october 3, 2024 (shenzhen special zone daily reporter wu yanan) “this model is out of stock. you can place an order and pick it up in two days.” “i bought a front-loading washing machine and saved nearly 2,000 yuan.” i made a reservation at the auto show today, and the manufacturer’s discount is combined with the replacement subsidy, and the price is very beautiful.”… the weather in shenzhen was fine during the national day golden week, and the city’s key business districts and shopping malls were bustling with people. citizens bought mobile phones, exchanged home appliances, visited auto shows, and looked at furniture. interest is high, and "renewed" consumption is booming again.
the reporter visited a number of home appliance stores and car experience stores in shenzhen on the 1st and saw that, driven by the super-strong "old-for-new" subsidy, many citizens took advantage of the holidays to go out with their families to "buy, buy, buy," and "exchange" offline. the store ushered in a peak customer flow, and the sales staff were overwhelmed, creating a lively scene of booming purchases and sales.
“the government subsidy coupled with the new store opening activities has made it nearly 800 yuan cheaper.” at around 11 a.m. on the 1st, the mobile phone sales area of shundian shunyip shangcheng store was very popular. ms. li, a citizen who had just bought a huawei mobile phone, was with the assistance of the staff, log in to the unionpay app to receive the "old for new" subsidy. she told reporters that she learned from the news that shenzhen has launched a new round of "trade-in" subsidies for home appliances. during the holidays, she took her mother to choose a mobile phone. "the original price was more than 6,000 yuan, but now you can get it for more than 5,000 yuan, which is a good deal."
in the huaqiangbei business district, many large-scale 3c home appliance chain stores such as jingdong electric, suning.com, and shundian experienced peak customer flow on the first day of the holiday. the sales areas for mobile phones, computers, refrigerators and air conditioners were crowded, and popular models of multiple brands attracted much attention. , crowded with consumers vying to experience it.
"a number of best-selling mobile phone and computer models are out of stock. the store is very popular today. judging from the current data, overall sales today increased by about 70% year-on-year." on the afternoon of the 1st, a store on the second floor of sundian huaqiang north store the mobile phone and computer sales area is full of people at first glance. the store manager, mr. zeng, took advantage of the opportunity to receive consumers and told reporters that as of about 5 p.m. that day, store sales had exceeded 2 million yuan.
during the national day holiday, many citizens put car buying on their agenda. in the past two days, many car brand experience stores have welcomed many batches of test drive customers, and the shenzhen international auto show has been extremely popular. stimulated by multiple benefits such as government car purchase subsidies and car company profits, consumers have chosen to take action, including many out-of-town car buyers. .
"i want to buy a new energy vehicle. i heard that the auto show offers greater discounts, so i came over to take a look. i didn't expect so many people at the scene." mr. wang, a citizen, took his family to the shenzhen convention and exhibition center (futian) early in the morning to "check in" for the shenzhen international auto show. . he said that after carefully comparing several cars, he decided to order a hot-selling model of a certain brand. "the replacement subsidy plus car company activities can save 50,000 to 60,000 yuan."
the reporter learned that the shenzhen international auto show, which opened on the 1st, jointly launched the "auto show special cars" event with a number of car brands, covering models with different positioning and various price ranges, with discounts ranging from 10,000 yuan to 80,000 yuan. some the brand also provides additional value-added services such as lifetime warranty and interest-free loans to provide consumers with more diverse car purchasing options.
during the holidays, the home improvement consumer market is equally busy. in sungang, luohu, a number of professional home furnishing stores such as baoneng first space, shum yip international home plaza, and art exhibition center have welcomed a large number of consumers. promotional signs saying "trade in old for new, get lots of discounts" can be seen everywhere in the stores. "after the shenzhen home decoration subsidy went online, it stimulated potential demand for decoration, especially partial renovation and decoration of kitchens, bathrooms, etc. today, we have received several batches of such customers." a merchant at the art exhibition center said that the customer flow has increased significantly in the past two days, wechat there are also a lot of inquiries from old customers.
the reporter noticed that on the basis of the government's home improvement subsidies, major home furnishing stores also cooperated with brand merchants to launch a series of welfare and preferential activities covering building materials, furniture purchase, installation, home decoration design, old house renovation, etc. during the national day holiday, and carried out home improvement activities. design workshops, home designer sharing and other interactive experience activities enhance citizens’ consumption experience.