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jpmorgan chase: apple’s ai skills are yet to be unlocked and have yet to “detonate” iphone 16 series sales

2024-10-03

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it house news on october 3, technology media appleinsider published a blog post yesterday (october 2), reporting that investment bank jp morgan believes that apple intelligence has not "detonated" the iphone 16 series.

after surveying user feedback and monitoring the sales data of the iphone 16 series, jpmorgan chase believes that apple intelligence has not promoted the sales of the iphone 16 series at this stage. it may be that apple has not yet unlocked the full version of the ai ​​​​function, so its "power to pull initial orders is weak."

it house cited media reports that jpmorgan chase listed the reasons why it is worth upgrading the iphone 16 series and believed that apple intelligence did not appear in the top five. previous factors included faster 5g network connections and mobile phone operating speeds.

another problem is that apple intelligence will only be available in us english initially. analysts predict that consumer demand for apple intelligence models will grow as more countries gain support.

overall, jpmorgan now predicts apple will sell 76 million iphones in the fourth quarter of 2024. over the next four quarters, this number will reach 148 million units.

based on current sales and forecasts for apple's smart growth, jpmorgan maintains apple's stock price at $265.