during the national day golden week, inner mongolia’s consumer market ushered in a renewal boom
2024-10-03
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the 9th and 10th consumption seasons. as the national day golden week approaches, consumer markets across inner mongolia are becoming increasingly hot. the accelerated implementation of "real money" subsidy policies for the trade-in of automobiles, home appliances and other consumer goods has further unleashed consumption potential and ignited the golden autumn consumption boom.
on october 1, the first floor of the inner mongolia international convention and exhibition center was crowded with people. the 12th hohhot "eleventh" huimin auto show, which brought together more than 50 automobile brands, was being held. at the auto show, there is an endless stream of people looking at cars, making inquiries, and buying cars. sales staff are very busy in front of some hot-selling models.
"not long ago, inner mongolia increased subsidies for car trade-ins, with a maximum subsidy of 20,000 yuan. the policy's driving effect can be said to be immediate." in front of a popular domestic electric vehicle booth, salesperson wang peng introduced to reporters while receiving guests , citizens can currently enjoy the benefits of "real money" as a trade-in subsidy for cars, as well as the superimposed discounts launched by various car dealers or manufacturers. it is expected that the flow of people will further increase in the future.
in early september, six departments including the department of commerce of the autonomous region and the national development and reform commission jointly issued the "implementation rules for automobile trade-in of old automobiles in the inner mongolia autonomous region" to increase financial support, increase subsidy standards for automobile scrapping and replacement, and strive to stabilize and expand automobile consumption.
"i fell in love with this pink car at a glance." ms. huang, a hohhot citizen, took her daughter to the auto show to buy a car. it didn't take long for her daughter to choose a favorite model. "the staff told me that thanks to with this ‘old for new’ policy, i can apply for a government subsidy of 18,000 yuan. it’s a huge discount, so i placed the order today.”
in addition to car replacement subsidies, inner mongolia's home appliance trade-in activities are also in full swing. on october 2, reporters visited jd home appliances, suning appliances and other stores in hohhot city and saw posters saying "inner mongolia subsidizes 15 categories of home appliances" could be seen everywhere, and major home appliance brands also posted relevant slogans.
in a specialty store of a well-known brand of computers, store manager li li told reporters that during the subsidy campaign, the autonomous region commerce department issued discount coupons through the mini program cloud quickpass developed by authorized unionpay, and consumers logged into the unionpay cloud quickpass platform to trade in home appliances for new ones. complete identity verification and receive discount coupons for consumption.
"i was going to take a look at laptops and found out that there is a subsidy. the computer costs 6,800 yuan, plus various activities, subsidies and used machine deductions, which is a direct discount of 1,300 yuan." ms. ye, a citizen, was going to buy a laptop for her child and asked after consultation, the store clerk found that the subsidy policy could save her a lot of money, so she placed the order without hesitation.
according to data from the statistics bureau of the autonomous region, from january to august, the retail sales of restricted vehicles in the region increased by 2.5% year-on-year, 4.9 percentage points higher than the national level, of which new energy vehicles increased by 72.5% year-on-year. the effect of the trade-in policy for cars and home appliances has been prominent. so far, there have been more than 37,000 trade-in applications for cars in our district, driving car consumption to over 4.8 billion yuan; 352,000 home appliances have been traded in for new ones, driving home appliance consumption to 1.25 billion yuan.
during the national day holiday, various regions in inner mongolia also launched various activities to boost consumption. hohhot city organized more than 50 large-scale commercial enterprises to launch more than 200 theme promotion activities, benefiting consumers through discounts, online group coupons, member discounts, free gifts and exemptions, etc., allowing citizens to enjoy shopping benefits; tongliao city carried out a total of 2.4 million yuan has been invested in the car purchase subsidy distribution activity of "celebrating national day·yue gou tongliao", and 2,000-6,000 yuan of refueling and retail consumption voucher subsidies will be provided to consumers according to the type and price of new cars they purchase; national day consumption promotion activities were launched simultaneously at all levels, and in major business districts such as huanghe bay pedestrian street and victoria plaza, we created victoria’s 9th anniversary intangible cultural heritage pot show, thousands of people’s flash mob dance, national tide animation festival, national day 100-meter scroll, and special features a series of activities such as exciting performances will cultivate a high-quality consumption environment, reconstruct the consumption experience, and meet the diversified consumption needs of consumers during the festival. (inner mongolia daily·courage cloud reporter shuai zheng gao hui)
source: prairie cloud
