there are science fiction, war, action, and comedy. which new movie do you want to watch during the national day holiday?
2024-10-03
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the last golden week for movies this year - the national day schedule is about to kick off. with summer and mid-autumn festivals performing less than expected, can the film market soar along with the stock market?
according to beacon professional edition data, as of 20:00 on september 30, the total pre-sale box office during the 2024 national day period (october 1 to october 7) has exceeded 160 million yuan. "749 bureau", "volunteers: battle of life and death" and "road to fire" are temporarily among the top three box office releases, and the competition is fierce.
a total of ten new films were released during the national day holiday this year, covering drama, science fiction, war, action, disaster, history, comedy and other genres. lighthouse professional data analyst chen jin said that this year’s national day release has a variety of themes, with two more films than last year’s national day release, and they are all of medium-to-upper production scale. it is the national day release with the largest number of head and mid-waist films in recent years. , a rich and diverse range of films can meet the viewing needs of different audiences.
so far, the film "749 games" with the best pre-sale performance has exceeded 60 million yuan in box office during its schedule. this sci-fi adventure film, directed by screenwriter lu chuan and starring wang junkai, miao miao, zheng kai, etc., took eight years from preparation to filming and was scheduled for release. it experienced constant setbacks due to funding gaps. lu chuan revealed during the road show that the film was only completed on september 24 and received a distribution license on september 29, which can be described as an "extreme release."
"749 bureau" was inspired by lu chuan's experience working in unit 749 after graduating from the military academy. the so-called bureau 749 is a confidential agency that investigates paranormal phenomena. the film is set in the near future in 2030. it tells the adventure story of a young boy who is considered an alien and the soldiers of bureau 749 who face the disaster together during an urban crisis caused by the invasion of mysterious creatures. as can be seen from the trailer, the film combines monsters, disasters, adventure, youth and other elements. whether lu chuan's years of exploration can achieve market success depends on the final quality of the film.
the main-theme war blockbuster "volunteers: battle of life and death" directed by chen kaige and starring zhu yilong, xin baiqing, and zhang zifeng also attracted much attention. since 2019, theme-themed blockbusters have always been a regular on the national day schedule. "changjin lake" released in 2021 is still the box office champion in chinese film history. chen kaige, one of the film's co-directors, launched the first part of the "volunteer army" series on national day last year. ": heroes attack", with a cumulative box office of 868 million yuan, ranking third in the schedule. "volunteers: battle of life and death", which was released on national day this time, is the second part of the series. it focuses on the cheorwon blockade during the war to resist us aggression and aid korea. it tells the story of the 63rd army of the chinese people's volunteers confronting the enemy on the cheorwon battlefield and fighting bloody battles to defeat the enemy. stories that hit the negotiating table.
"road to fire" starring xiao yang, zhao liying, and liu ye is expected to become a dark horse in the national day movie. the film tells the story of three parents who lost their children and were implicated in a deal. in order to find the child, they formed a bureau and set out on the road to find the child. they fought desperately with criminals in the wilderness. the film focuses on the realistic issue of child abduction and trafficking. judging from the trailer, it combines the expression techniques of crime genre films and is expected to do well in the market. the film's director wu bai has directed the online dramas "psychological crime" and "antique game". his films "big" and "anti-gangsters: never give up" have performed well at the box office.
following "captain of china", the aviation-themed disaster film "crisis line" has entered the national day schedule. the film is directed by peng shun and stars andy lau, zhang zifeng, and qu chuxiao. it tells the story of a luxury passenger plane that encounters a violent hijacking on its first international flight. an international security expert and his daughter who was taken hostage join forces to fight against the gangsters. the film's director, peng shun, is better at thrillers, but his reputation has been unsatisfactory since he switched to action blockbusters. it remains to be seen whether he can inject new elements into disaster films this time.
after "life events" achieved box office success in the summer of 2022, director liu jiangjiang brought the disaster film "safety", once again focusing on life and death issues. the film is adapted from real events and stars xiao yang, ayunga and others. it tells the story of a death row inmate who was about to be executed when he was being transported by an earthquake. the detention center was turned into ruins. in the face of a natural disaster, the police decided to temporarily organize a special rescue team to carry out rescue operations. , the death row prisoner and the police stand at the crossroads of fate. escape or rescue becomes the biggest suspense of the film.
the film version of the phenomenal dance-poem drama "only green" will be released on national day. the film tells the story of a modern cultural relics researcher who traveled through time and space and entered the heart of the young northern song dynasty painter ximeng, witnessing his selfless creation and working with countless workers to create the famous painting "a thousand miles of rivers and mountains". the film version of "only green" was created by the original cast of the dance drama, directed by directors zhou liya and han zhen, and starring zhang han, meng qingyang and others. judging from the trailer, the dance vocabulary is integrated with the aesthetics of light and shadow. the chinese elegance displayed in the film may bring a different color to the big screen.
in terms of comedy genre, the action comedy "panda project" starring jackie chan, wei xiang, and shi ce tells the story of a panda cub that is in danger of being snatched away by an international criminal organization, and a kung fu superstar, a panda nurse, and others launch a rescue operation. developed from the "beijing good guys" chapter of "my motherland and me", "the hottest good guys" is co-directed by ning hao and xu lei, starring ge you, li xueqin, yang haoyu and others. it tells the story of taxi driver zhang beijing in an accident. the joyful life after becoming famous. in addition, two animated films "new big head son and little head dad 6: mini adventure" and "pipiru and lu xixi: 309 dark room" were released.
in terms of audience distribution for national day movies, according to beacon professional edition data, among the ticket purchase portraits of the currently leading film "749 bureau", women, those under the age of 24, and viewers from third- and fourth-tier cities account for a prominent proportion, while "volunteers: battle of life and death" has a prominent proportion the male audience accounted for the highest proportion among new films, with a prominent proportion among first-tier cities and audiences over 40 years old. "road to fire" had the highest proportion of female audiences among new films, with a prominent proportion among third- and fourth-tier audiences and those aged 20-24. in addition, "breaking good", "only green" and "crisis route" accounted for a prominent proportion of audiences in first-tier cities, and "volunteers: battle of life and death" and "panda project" had the highest proportion of multi-person viewing, with a prominent proportion of family audiences.
in order to promote consumption, various places have successively issued cultural tourism consumption coupons. the shanghai municipal government has recently issued service consumption vouchers to four areas including catering, accommodation, movies, and sports. from september 28 to december 31, movie consumption vouchers with a total value of 45 million yuan will be issued. the first round of movie consumption vouchers will be issued the bond capital is 30 million yuan. movie coupons are issued through two ticketing platforms, maoyan and taopiaopiao, and users whose location information is located in shanghai can apply for them. in addition to the expected recovery in consumer enthusiasm, the quality and reputation of the film may be the decisive factor in the success or failure of the national day release.
(this article comes from china business news)
