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editor: a bowl of porridge

as the "golden nine and silver ten" events that are a hotly contested event in the fashion industry every year, this year is about to come to a successful conclusion.

september, as the new year in the fashion world, is naturally the most “luxury” season.

in addition to the fact that spring and summer models will be iterated by autumn and winter models,

at this time, the brand's exposure will be maximized as the fashion week progresses throughout the year.

so naturally, the choice of cover characters for september issues of major magazines becomes particularly important.

for example, the most famous photo of "vogue" in 2015, including the four-dan double ice, ten leading actresses who never see the king👇

in the end, she still lost to marie claire, which had gong li on the cover of "the queen is coming, one against ten"👇

after all, who will be on the cover of the september issue? in addition to topicality and influence, the most important considerations are naturally the ability to deliver goods and commercial value.

so now, let’s take a look at who is on the cover of this year’s domestic “golden nine and silver ten” with tachibana

"harper's bazaar" can tell that they have put in a lot of effort this time, at least in terms of numbers, they won a lot.

jin jiu consists of two goddessesdilraba, shu qiinterpretation▽

di lieba is recommended by the brand dior this time.

the entire set of photos corresponds to ancient greek mythology,

renaissance,

dior's golden age.

liu zongyuan is very good at photographing people.

it can be said that partner dilraba took advantage to the extreme.

let’s talk about shu qi’s pictures,

i wonder if the little oranges feel familiar...

well, that’s right, the cover is bychen manphotographer▽

i wonder how much impression xiao juzi still has on chen man?

as a previous top harvester, it was even circulated at the time:

is the artist popular? let’s see if chen man has photographed her before?

after all, the most exquisite aspects of many stars were born under her lens.

huo jianhua & hu ge’s blockbuster movie in the snow👇

yi yang qianxi’s abstinence style👇

li bingbing’s red lips👇

there is no doubt that she is a successful commercial photographer,

but he is also a very controversial one.

he made his debut with ps and received mixed reviews from the industry. 👇

then there was public outrage due to dior promotional photos that were suspected of "slandering chinese people"👇

in recent years, development has not been what it used to be.

there is a certain possibility of "rolling over" in the photo.

a brand promotion photo taken for internet celebrity xiang xiu some time ago.

the effect is like a taobao model picture...

and that group of "guess who i am"👇

yuan quan? chen kun? zhao wei? no, this is li bingbing.

let's talk about shu qi's cover. it is beautiful, but this beauty seems to come from shu qi herself.

apart from shu qi, the whole planning and creativity seems a bit mediocre...

compared with the cover of a fashion magazine, this set of pictures is more like a brand commercial promotion picture.

this should not be difficult to see when comparing several covers of miss shu qi’s books in previous years👇

and for "bazaar" yin shi filmed it all in one goseven！

#five names have been announced so far, and there are two left that have not yet been announced.

two outstanding table tennis players in my country:

sun yingsha👇

fan zhendong👇

in addition, there is gu ailing👇

yi yang qianxi👇

zhang ziyi👇

but although the number has gone up,

the quality seems to be not so stable...

super a-list superstar, international influence,

why did it look like this on your hands? ? ?

such a bad posture,

confused look,

and the big bright style that sticks to the scalp...

are you really not afraid of receiving a lawyer’s letter? ?

#good shot. don’t take pictures like this next time.

"cosmo" jin jiu chose two new and old generation chinese models, wang wenqin and hua yilan, to perform this time👇

the selection is surprising, and the finished product is probably one of the five major publications.the first aesthetic goes back to decades ago...

it’s not considered trendy, it even feels like clothing from a certain era.

abstraction with a little restrained movement,

the whole book is confusing...

in comparison, silver ten is much better.

xin zhilei, who has just upgraded her global montblanc contract, is on camera👇

a group of field atmosphere captures fully demonstrate the high level.

the literary and artistic style is easy to grasp and very attractive at the same time.

jin jiu from "elle" invited xiao zhan👇

as the only male star in the top five female magazines this year, his gold content is self-evident.

after all, xiao zhan will be very active in the next year.

played the role of the male protagonist guo jing, and collaborated with tsui hark in "the legend of the condor heroes: the greatest hero",

the producer previously revealed that it will be released this year as a gift to mr. jin yong for his 100th birthday.

the costume drama "legend of the hidden sea" co-produced with director zheng xiaolong was also officially announced in june and is expected to be released soon.

in addition, the september issue of "elle" also invited new faces of supermodels zhang jiahui and evie harris to help out.

the two wore the latest new items of the season with a 1960s style.

what do you think of this presentation effect?

it can present the style of the 1960s,

but it doesn't have to be a 1960s cover...

the inner pages are slightly better, and you can see the care taken in planning.

filming was conducted in shanghai and paris respectively.

the shanghai part is more like a classic fashion blockbuster,

the paris part pays more tribute to classic movies.

silver ten also serves as the annual magazine of "elle".

by zhu yilong,

and zhou dongyu appear separately.

this is zhu yilong's first appearance on the cover of "elle" after four years.

the changes in the past four years have really been huge. it’s not an exaggeration to say that it’s been completely transformed...

but the one with the greatest expectations this year is the domestic version of "vogue".

since the previous editor-in-chief zhang ning resigned, former gq editor-in-chief liu chong has taken over.

little oranges who are familiar with his style should know that he is a very good at "getting things done".

from the seaside red carpet,

vanity fair review,

to go crazy,

then to the roller bead curtains...

although the quality fluctuates, every theme planning gimmick is always full.

and "vogue" jin jiu was the first answer he gave to the public when he joined the company.

obviously, his style is not as "new" as zhang ning's before, which is so "new" that the public can't understand it.

it's not like the "historical sense" that was ridiculed during zhang yu's period, which makes people feel outdated.

this time it can be said to be unique among all the publications mentioned above:

liu yifei appears on the cover of the september issue of vogue in a minimalist black and white look👇

different from the sunny, daring to love and hate image in "the story of a rose",

this time, the public can see a neutral and tough liu yifei during the period of revolt against mulan.

in addition, we also refer to the american version of "vogue".

let liu yifei and her puppy liu mifei take a "dogue" cover together👇

silver ten takes "reshaping women's stories" as its theme.

it takes the form of a group portrait of women, with five chinese actresses appearing.

academy awards judge, chen chong👇

best actress of golden statue and golden rooster awards, carina lau👇

lifelong judge of the academy awards, wu junmei👇

golden rooster and huabiao best actress award winner, yan bingyan👇

and is still active on the international front line today,

zhao tao is shortlisted for the cannes main competition for the sixth time this year👇

it is not difficult to see that liu chong is still the same liu chong as before.

just like capturing the "anxiety of the middle class" at that time,

what is caught again now is the "awakening of female self-awareness."

and as the development of paper media becomes more and more difficult,

after liu chong took office, he also made many new attempts in the new media section of "vogue".

in addition to changing the direction of public account content to target female power,

also launched a more lively vogue last minute interview👇

but having said that, the public still has mixed opinions on this "vogue" cover.

in addition to a lot of controversy over the selection,

some people think the cover presentation is too conservative.

some people feel that there are still deficiencies in composition and photography...

but in any case, in tachibana’s view, objectively speaking, this time “vogue” is relatively successful:

because of the commercial value,

and discussion are full.

the only drawback is that there is still room for improvement in content innovation and visual presentation.

after all, if you want to eat well, you have to eat well first, right?

referring to the previous vogue festival, it was a piece of cake, and it almost couldn't even get sponsorship from luxury brands...

perhaps the biggest winner this year is marie claire.

objectively speaking, the status of "marie marie" magazine itself and "vogue" are simply incomparable.

this is true both at home and abroad, and it is almost at the tail end of the top five women's magazines.

but marie claire china has always been based on cover quality.

this is inseparable from the aesthetics of its current editor-in-chief.

mix wei's fashion talent is a gift from heaven.

almost all the styles i have done for female celebrities are classics among classics.

zhang yuqi’s stunning green dress in cannes was made by him👇

ni ni’s sequined skirt with an umbrella also came from him👇

including letting our yingzi start like this,

it became like this👇

it is also inseparable from his advice.

"figaro" was brought back to life under his leadership.

later, when i came to marie claire, the resources and momentum also came to marie claire.

this group of black and white blockbusters of big flowers were created by him👇

let’s take a look at this year’s jin jiu plan for “marie marie”, with the theme “xia ke xing”.

everything from casting to presentation embodies complete female power.

liu wen's group alone invited three photographers to shoot.

zhong lingliu wen looks sharp in this set of photos,

except for a few pictures, which are slightly more deliberate.

it feels like taking pictures for the sake of taking pictures...

li yushisurrealism under the lens,

liu wen looks gentle and affectionate overall.

li huiit magnifies the casual side of liu wen.

the light and shadow are comfortable and soft, allowing liu wen to return to her true nature and blend into nature.

the other letter was written by two outstanding women who met for the same movie - jia ling and japanese actor sakura ando👇

during the interaction, the eyes were filled with sympathy between women.

the high degree of matching between planning and selection shows the level of care that "marie marie" has put into it.

one move,

a moment of silence...

but the same tenacity in them closely connected the two.

in addition, juliette binoche was invited to help 👇

this french rose, the acting devil who swept the three major european film festivals plus an oscar,

it shows more than elegance and stretch,

there is even a touch of stability that has been condensed over time.

silver 10's "marie marie" continues to show strength.

by jing boran,

shu qi,

liu yifei went into battle one after another,

the degree of completion and presentation are very online.

and "marie marie", like "vogue", began to explore the individual characteristics of artists.

it is not difficult to predict the future, liu chong and mix wei,

as two new chinese editors-in-chief who were selected into the authoritative fashion list this year,

there will be more competition in the future...

last sentence

which cover do you little oranges prefer?