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while the "mothers-in-law" were busy preparing for the national day holiday, dong yuhui's multiple factual errors in the live broadcast room once again attracted attention. not surprisingly, after the relevant video came out, it became a hot search again. his "cultural man" setting continued to be questioned, and dong yuhui fell over again.

common sense mistake, dong yuhui should not

i went back and watched it. it was a live broadcast of the special start-of-school season with hui. when dong yuhui talked about the contribution of women in the scientific industry, he talked about marie curie. marie curie is said to have discovered uranium, invented the x-ray machine, and won the nobel prize for literature. moreover, uranium for enriched uranium is pronounced as "you", and the correct pronunciation is "游 (second tone)".

he continued his "dong style" and talked to the camera: "madame curie was a very great person and won the nobel prize. in addition to these, madame curie also made a huge contribution. later, when the war broke out, she donated her nobel prize for literature to france. then she also invented another thing that made a huge contribution to the army at that time - x-ray. the aircraft is driven to the battlefield so that it can be quickly illuminated which part of the soldier's body has shrapnel or bullets. "

there are many common sense errors in dong yuhui's statement. for example, marie curie won the nobel prize twice and was also the first scientist in the world to win the nobel prize twice. but her awards, one for physics and one for chemistry, have nothing to do with the literature award.

in addition, the discoverer of the element uranium was the german chemist martin heinrich klapprot. the x-ray machine was discovered in 1895 by german physicist wilm conrad roentgen. a few months later, russell reynolds built an x-ray machine. to this day, humans still call electromagnetic waves with extremely high frequency, extremely short wavelength, and high energy roentgen rays, and use "roentgen" as an international special unit for measuring the amount of exposure generated by radioactive materials.

objectively speaking, dong yuhui, who prides himself as a teacher, should not make such basic mistakes. even if there are "mother-in-laws" who try to help him: "no matter how broad a person's knowledge is, he will still have blind spots in knowledge."

but in recent times, dong yuhui has frequently encountered problems in interviews with li juan, the author of the novel "my altay", the pronunciation of "guan towel", and his advice not to demonize food additives. although he has logged out of weibo, he can still "like to mention hot searches" every time.the "hot searches" that others enjoy are more like thorns for dong yuhui and his team, causing their reputation to plummet.

the fatal "two and a half" question, who is "walking with hui"?

the heated discussions that followed also exposed the fatal "two and a half" issues between dong yuhui and yu hui.

first of all, dong yuhui’s team management capabilities have not been significantly improved.dongfang xiaosun (former dongfang selection ceo sun dongxu, one of the parties involved in the "little composition" incident) once denied his management ability in front of the camera, saying bluntly, "you are not reliable in management work, but rhetoric is okay."

today, it has been more than two months since walking with hui truly independently broadcasted. going forward further, it has been more than ten months since peer with fai was launched. if we only look at the delivery data, dong yuhui relies on his own traffic and the high efficiency of his team of more than 100 people to achieve results that are not inferior to or even exceed those of oriental selection. a third-party data platform shows that when youhui peer has been operating independently for one month, its account number has increased by more than 1.3 million followers in one month. monthly sales are approximately 700 million yuan.

but in this process, the operation of the team with hui appeared immature.for example, on september 12, there were many problems during the live broadcast of the mid-autumn festival gala with hui. the environment was noisy, the sound equipment also had obvious problems, the program connection was not tight enough, and even the anchor himself forgot his words. and irregular movements. it was obvious that the preparations for this live broadcast were not sufficient and there were so many mistakes.

during this "madame curie incident", he specifically asked the staff in the live broadcast room during the live broadcast. when he received no response, he criticized the staff that "no one knew". he could only continue to speak according to his "understanding".

this was inevitably criticized by netizens. dong yuhui invented the history of natural science. if i didn't have some basic common sense about life, i would really believe dong yuhui's serious nonsense.

as the top anchor of douyin, the entire team cooperates and operates in front of the camera like a "grass team". no member can regulate and control risks in a certain link, allowing dong yuhui to run wild. this is not only a problem of dong yuhui's personal knowledge blind spot, but also reflects the loopholes in the entire team's construction.

you must know that it is the shortcomings that determine the overall combat capability of the team. judging from these live broadcast emergencies, the shortcomings of the team accompanying hui are too short. in this regard, dong yuhui, as the boss and anchor, cannot escape the blame.

secondly, dong yuhui can’t stand alone, so who will “walk with hui”?in the announcement of the "separation" from dong yuhui, oriental selection clearly stated that "in order to maintain the normal operation of hefei peer, it will provide self-developed information systems to hefei peer for free." this reflects the fact that the business model of huixing, which was incubated by oriental selection, is almost completely the same as that of the former. in this situation, just like his second son running away, yu minhong naturally devoted all his resources to his own son.

affected by this, hehui peer's core supply chain capabilities cannot be quickly established in the short term, and its voice is still weak when negotiating prices with brands. the intuitive expression is that the popularity of many products in the youhui peer live broadcast room does not seem to be particularly high, and the user perception is relatively low.

in this process, the biggest bargaining chip with hui is the ip of dong yuhui, but he seems "lonely and helpless".before and after the paris olympics, dong yuhui accepted the arrangement of douyin, the largest party at present, by asking for leave and "not doing his job", and created a sports star interview column abroad.

the official account of travel with hui has also been released to the public through multiple short video clips. several of its anchors have been "picked up" by cultural and tourism departments in different places and implemented for live broadcast promotion.this intentionally creates the illusion that "if the parents are gone, there is still someone in charge of the house." but the only person who can really fight with hui is dong yuhui, who supports the facade.

if we make an "unfair" comparison to dong yuhui, his senior colleague simba recently launched the industry’s first female anchor with over 100 million fans on kuaishou: dandan. if annual sales of 2 billion are used as a baseline, there are still five such super anchors within xinxuan, including simba. if simba really wants to retire, he can do so with peace of mind; his "fellow senior brother" luo yonghao, who has always supported him, has also gradually faded out of the daily management of making friends, but it has not affected the normal routine of making friends. run.

from dong yuhui's perspective, oriental selection is still in the throes of "de-dong yuhui". how he gives an explanation to yu hui and how to get more capable people to go with him is also a required course for him, a required course for his transformation from an internet celebrity anchor to a corporate manager.

this is a cycle: if he is unable to "de-donghua" himself, hehui will still have to bear the public opinion and even business risks caused by his personal overturn.although there are still many mothers-in-law who support him, their tolerance is not as good as before.

from this, the "half problem" also extends, that is, dong yuhui's "after-sales" problem.the reason why it is called "half a problem" is inseparable from dong yuhui's management ability. this after-sales service includes the after-sales service of physical goods sold in the live broadcast room. for example, the "mooncake incident" in which leading anchors were involved in the mid-autumn festival this year, and wan hui peer were not immune.

there is also a more important level, the "private goods" brought by dong yuhui: personality, knowledge, etc. for example, after this common-sense error incident, only the customer service of hehui peer responded: the situation has been truthfully recorded and we will contact you later.

this kind of patterned response without any emotion has hidden harm that is fatal to hui.

take the brother yang incident as an example. from the time the incident was provoked by simba to the shocking scandal, it only took a week, and the follow-up continued, and within about half a month, one wave after another. crazy little yang never spoke out publicly again, and the official reply was not very convincing until the official decision was made.his fatal mistake was not sincerely communicating with his "family members" who supported and opposed him.it's like a domino. the first one was knocked down, and more standing cards behind it were impacted and pushed down.

the same goes for dong yuhui's silence or selective response. he can express his own emotions, "i don't like to bring goods", "i don't like to be called an internet celebrity", and even said, "we don't have such a heavy burden of idols. if we overturn, we will overturn. if it doesn't matter, we can fix it next time. maybe next time." turn it over.”

in fact, dong yuhui’s live broadcast format is fundamentally different from other anchors. although they are all selling goods, dong yuhui and dongfang selection are known as opening up the track of knowledge sales and finding a differentiated development path for douyin live broadcast sales. this also determines that dong yuhui regulates the information delivered in the live broadcast room more strictly than other anchors.

from this point of view, dong yuhui's "after-sales service" seems perfunctory.how could the mothers-in-law sympathize with him in everything? the misunderstandings accumulated today will become a shocking volcano erupting one day in the future.

the responsibility lies with the "mother-in-laws"

in tang chen's view, dong yuhui's problem is not just a matter of time. the most critical thing is the shortcomings of his business model:relying on personality, doing emotional transactions under the pouring of traffic.this transaction has formed a circle around dong yuhui, with participants including dong yuhui himself, his team, merchants or suppliers, douyin platform, mothers-in-law, and even the people eating melons next to his mother-in-law.

they all play their own roles in this circle and work together to support this business, and the cornerstone of their interests is the mothers-in-law on douyin.

at present, dong yuhui has not changed in these links, and he still has not jumped out of the paradigm that became popular two years ago. that late night that he mentioned many times, the god of destiny came and marked the price.

he became famous overnight and had to pay a price for it. for dong yuhui and the yuhui team, it was only a matter of time before they overturned and overturned many times. under the influence of traffic, any person or thing's subtle flaws will be noticed under a magnifying glass, and even cause an uproar. this is almost unsolvable in the current public opinion environment.

if there is a solution,the answer lies in the hands of dong yuhui's mother-in-law, and the responsibility is also in her hands. it’s like a nurturing game for them, watching dong yuhui “build a tall building” and maybe enjoy watching him “collapse the building”.

although the brave dong yuhui is not afraid of overturning, he may still hope in his heart: people who like him don't need to flatter him without thinking; people who don't like him don't need to trample too cruelly. let’s all have more peace and tolerance. in this way, dong yuhui himself can face the camera sincerely, be cautious in his words and deeds, and admit when he is wrong. achieve the most authentic "personality".