2024-10-02
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in the mobile phone industry, apple's profits have always been overwhelming. data shows that apple will take away about 90% of the industry's profits in 2023. on the one hand, the iphone is priced high, and on the other hand, as a supply chain master, apple can always control costs very well. every year after a new iphone is launched, the media always exposes its material costs, and this year is no exception.
according to the latest survey data from market research agency td cowen, apple’s 10,000-yuan machinematerial cost of iphone16 pro max (256gb), only 485 us dollars, equivalent to about 3,400 yuan,only accounts for about 1/3 of the selling price。
the material cost here not only refers to mobile phone hardware-all kinds of components, but also includes product assembly and packaging.
the material cost of iphone 15 pro max is us$453, and the cost of iphone 16 pro max is us$32 higher, about 7%.
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