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donews reported on october 2 that on october 2, the kitchenware brand carrot (commercial) co., ltd. (hereinafter referred to as "carrot") was listed on the hong kong stock exchange with the stock code "2549".

founded in 2007, carrot initially provided oem services for overseas brands. in 2013, it began to focus on developing odm business, designing, developing and producing customized kitchenware products for international brands.

based on the expertise brought by the odm business and the important insights into consumer preferences, carote strategically entered the online retail field in 2016 and launched carote brand kitchenware products.

carrot adopts a direct-to-customer (dtc) sales model to reach global retail customers through online sales channels. this model can directly contact end-user customers and obtain the preferences and feedback of consumers in different markets, thereby conducting multi-dimensional market analysis and research.

the flexibility of this model ensures that carrot's core cookware range has an average product development cycle from concept to market of 50 days, exceeding the industry average of 60 days. in addition, ongoing sales monitoring and product improvements further enhance the company's ability to adapt to market changes and successfully launch new products during the product development process.