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the first "2024 trendy splendid china (dalian) consumption month" launched

2024-10-02

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on october 1, the launching ceremony of the first "2024 trendy splendid china (dalian) consumption month", guided by the municipal commerce bureau and sponsored by the municipal consumption guidance and promotion association, was held at the gaoxin wanda shopping plaza. the event released five major consumption promotion actions, aiming to create a multi-level, all-round online and offline consumption promotion platform and further stimulate new consumption vitality through domestic products and trendy products.
it is understood that the five consumption-promoting actions of the "2024 trendy and splendid china (dalian) consumption month" are specifically: cooperating with domestic trendy brand clothing and makeup brands to hold a 2024 national fashion new product fashion trend release event to present autumn and winter fashion trends; online live broadcast of domestic products, combined with 100 domestic fashion products in wanda plaza, organized douyin anchors to conduct live broadcasts from october 1 to 7, providing preferential discounts and exclusive benefits; launched a national fashion consumption class into hundreds of stores, starting from october 1 from october 1st to 31st, the consumer promotion association organized about 50 xiaohongshu and douyin bloggers to go deep into the specialty stores of five shopping malls in wanda plaza to conduct on-site store visits and share shopping experiences and preferential information, so as to realize the realization of consumers' change from "buy, buy, buy" to "know how to buy and wear"; organize the "new clothes for the family - home textile shopping festival", and jointly launch attractive promotions such as discounts, full discounts, gifts, etc.; jointly participating companies carried out service activities with no-reason returns and exchanges for clothing and clothing under 7 days of use, and jointly opened five 24-hour consultation hotlines with the dalian lawyers association volunteer group to allow consumers to consume with confidence.
it is reported that during the national day, wanda shopping plaza launched urban comedy festival + music festival + two-dimensional comic exhibition, northeast kapibara flash mob + real capybara animation ip exhibition and other novel trendy activities in each store, closely integrating trendy fun with technology, satisfying social needs of young consumer groups.
(dalian news media group reporter zhou aina)
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