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[introduction] the box office exceeded 660 million yuan, two heroes dominate the national day movie market, and the fierce competition begins!

china fund news reporter wu jun

during the national day holiday in 2024, a total of 10 new films will be released, covering war, science fiction, action, comedy, animation, drama, etc. according to beacon professional edition data, as of around 11 pm on october 1, the total box office of new films in the 2024 national day season (including screenings and pre-sales) reached 665 million yuan, among which, "volunteers: battle of life and death", "749 bureau" and " "the road to fire" ranked among the top three.

in addition, according to data on the morning of october 1, the national movie box office (including pre-sales) in 2024 exceeded 35 billion yuan. let’s take a look at what exciting films are on the national day schedule this year, what listed companies are behind them, and what the market’s expectations are for them.

several films compete for national day release

the total box office exceeded 660 million yuan

there are about 10 new films scheduled for the national day this time. according to arrangements, three films, "crisis line", "volunteers: battle of life and death" and "safety" will be released on september 30, and "749 bureau" and "road to fire" will be released on september 30. ”, “panda project”, “only green”, “breaking good guys” and the animated film “new big head son and little head dad 6: mini adventure”, “pipiru and lu xixi: 309 dark room” and other 7 films were released in october released on the 1st.

as of around 11 p.m. on october 1, "volunteers: battle of life and death" ranked first with a box office of 225 million yuan. it is produced by china film, bona pictures and others. the film is the second in the "volunteer army" trilogy directed by chen kaige, starring zhu yilong, xin baiqing, zhang zifeng, zhu yawen and others. on the basis of the first part describing the game of the international situation, the second part will turn its attention to the 63rd army of the volunteer army, which will fall on the key battle to resist u.s. aggression and aid korea - the cheorwon blockade. at that time, 25,000 volunteers fought against 50,000 "united nations troops" with their flesh and blood, composing a heroic epic that can be sung and cried.

the science fiction movie "749 bureau" was released on october 1st, its first day of release, and achieved a box office of 211 million yuan. it was produced by huayi brothers and others. the film was directed by lu chuan and starred by wang junkai. it took 8 years from preparation to release. the film is set in the "near future" of 2030. a group of mysterious creatures suddenly appeared, causing the entire city to fall into crisis. a secret plan that had been hidden for many years surfaced. the young ma shan was taken into the 749 game and embarked on a passionate adventure, during which he completed self-growth and redemption.

also, the reality-themed movie "road to fire" stars xiao yang, zhao liying, liu ye, feng delun, etc., and is produced by lianrui pictures, hengdian pictures, china film, etc. the film portrays three "ruthless parents", telling the story of their determination to embark on a journey of revenge to find their children, and start a desperate struggle with human traffickers in a desperate situation.

"crisis route" stars andy lau, zhang zifeng, qu chuxiao, liu tao and others, and is produced by universal entertainment, maoyan and others. the film tells the story of the a380, the world's largest double-decker luxury airliner, that was hijacked on its maiden voyage. a security expert and his daughter teamed up to fight against the robbers at an altitude of 10,000 meters.

in addition, ning hao and ge you once again collaborated on the comedy film "breaking good guys", the reality-themed work "safety" directed by liu jiangjiang and starring xiao yang, "panda project" directed by zhang luan and starring jackie chan and wei xiang, as well as chinese-style the aesthetic musical film "only green" is currently lagging behind at the box office during the star-studded national day holiday.

the total box office of movies this year exceeded 35 billion yuan

the market is looking forward to the market performance of national day movies

according to maoyan professional edition data, as of 10:00 on october 1, 2024, the national movie box office (including pre-sales) in 2024 exceeded 35 billion yuan, with a total number of 821 million visitors and a total of 109 million screenings.

among them, films such as "it's hot", "flying life 2", "catch a baby", "article 20", and "bear infested: reverse time and space" all have a box office of more than 2 billion yuan, and are currently among the top five in the 2024 film box office list.

in the mid-autumn festival that just passed, according to statistics from the national film administration, the national movie box office in the 2024 mid-autumn festival (september 15-17, 2024) was 389 million yuan, with 9.57 million moviegoers; among them, "wild child" the box office ranked first with 123 million yuan. overall, the mid-autumn festival box office performance was relatively flat.

the national day schedule has always been regarded as one of the most important schedules in the chinese film market. relevant data shows that the box office revenue of the national day period in 2023 will reach 2.7 billion yuan, which is a significant increase compared with the box office revenue of about 1.5 billion yuan in the same period in 2022. the market is even more looking forward to changes in the national day movie market in 2024.

in this regard, analysts from different brokerages expressed different views.

guotai junan securities stated that the national day period is a short holiday period after the spring festival period, and usually there are many head and waist movies selected to be released during this period. usually the national day box office accounts for more than 5% of the whole year. judging from the box office results of single films, there have been films with a box office of over 1 billion yuan in the national day period since 2015. except for the national day period in 2021, the box office record of the mainland film history was born. in addition to "changjin lake", "shameful iron fist", "my motherland and me" and "my hometown and me", which were released on the national day in 2017, 2019 and 2020, all achieved box office of more than 2 billion yuan. . therefore, this year’s national day holiday is also likely to produce a number of high-grossing films, and top blockbusters are expected to drive a recovery in the movie market.

founder securities said that it is expected that the overall box office performance of the national day holiday will still be under certain pressure, and you can pay attention to whether there are opportunities for individual films to exceed expectations. in the short term, the lack of supply of blockbuster high-quality films is still the main constraint on the current box office, and it also suppresses the risk appetite of the film and television theater sector. it is recommended to continue to track the marginal changes in film supply.

editor: captain

review: muyu

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