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color sorting, frying, weighing, packaging... on september 22, the reporter walked into the production workshop of haichuan kaixin food co., ltd. in beitun city and saw six roasted seed production lines operating at full capacity. "before the mid-autumn festival, the new product nut gift box we launched has received a good response from the market. next, we will invest 10 million yuan to build a new production line to further extend the melon seed industry chain." liu qiang, the person in charge of the company, told reporters.

it is understood that more than 2 million acres of melon seed crops are stably planted in beitun city and surrounding areas of the tenth division every year, accounting for more than 50% of the total sown area in the country. in order to transform this resource advantage into economic advantage, in recent years, the beitun city of the 10th division has made great efforts to promote "government platform, business performance, employee participation, and market operation", and write articles about melon seeds as "local specialties", and use "small melon seeds" promote "big industry".

through the "internal training and external introduction of strong chain", the beitun city of the tenth division supported and cultivated a number of melon seed deep processing enterprises to develop and grow, and established the xinjiang beitun melon seed industry association, led by leading enterprises such as "haichuan kaixin" and "xuebairen" to establish alliances the agricultural belt farming mechanism has effectively promoted the high-quality development of the entire melon seed industry chain; peiyou has launched brands such as "silly boss", "qiu laoge" and "yongle farm", gradually increasing the popularity and influence of "beitun melon seeds" across the country. at present, the division city has 16 registered trademarks of melon seed processing and distribution enterprises, and "beitun melon seeds" has been identified as a key cultivated brand of agricultural products by the corps.

in order to further build a melon seed industry chain, supply chain and industrial cluster that integrates melon seed exhibition and sales, trading, warehousing, processing and product packaging, in 2023, beitun city, the tenth division, actively promotes the construction of the melon seed industrial park project and integrates the display of domestic and foreign agricultural and sideline products. exhibition and sales, logistics distribution, e-commerce and other functions make it a distinctive modern agricultural industrial park and a large-scale melon seed trading service platform.

"we currently have 37 melon seed processing and distribution companies. in 2023, the city will produce and process 100,000 tons of melon seed products, achieving a processing output value of 1 billion yuan." wang jun, deputy secretary of the party working committee of beitun economic and technological development zone, said that now, the whole melon seed industry chain of "planting + processing + technology + warehousing and logistics + branding + marketing" is gradually taking shape, injecting strong momentum into the economic development of beitun city, the 10th division. (duan ruobing and ma yan)