the 4th china new e-commerce conference opens, and pinduoduo fully launches the “ten billion support plan for new quality merchants”
2024-10-02
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on september 27, the 4th china new e-commerce conference opened in changchun city, jilin province. with the theme of "co-building new e-commerce and sharing new development", this conference will comprehensively display the latest achievements and development trends in the new e-commerce field. as a new e-commerce platform, pinduoduo was invited to attend and officially launched the “ten billion support plan for new quality merchants”.
a month ago, pinduoduo announced that it would invest 10 billion yuan in resource packages to vigorously support new quality merchants and new quality industry belts with product and technological innovation capabilities, and significantly reduce transaction fees for high-quality merchants. it is expected to reduce 10 billion yuan in the next year. . recently, pinduoduo’s “ten billions reduction” plan has launched a package of reduction and exemption measures, including multiple service fee reduction and exemption rights, waiving logistics transfer fees for merchants in remote areas, and lowering merchant store deposits and cash withdrawal thresholds.
▲at the new e-commerce conference, pinduoduo released the “ten billion support plan for new quality merchants”. (photography by baiyang)
now, the "ten billion support plan for new quality merchants" is also on the agenda. wang jian, senior vice president of pinduoduo, said at the event that during this year's harvest festival, pinduoduo has invested 1 billion in subsidy funds and 2 billion in traffic resources in the first batch including supporting new-quality agricultural goods merchants, we will continue to increase investment in supporting new-quality agricultural production areas and new-quality industrial belts, continue to deepen the high-quality development strategy of the platform, promote merchants and industrial belts to achieve healthy and sustainable development, and write a new era. a new chapter in e-commerce development.
invest tens of billions in resource packages to support new quality merchants across the entire chain
after four years of development, the china new e-commerce conference has become a national platform to showcase the latest achievements and development trends in the new e-commerce field. at the event site, pinduoduo demonstrated to the attendees a series of results of new e-commerce in helping farmers and businesses and helping new farmers return to their hometowns to start businesses.
for example, after wuxi’s yangshan peaches became popular on pinduoduo, local merchants began to deploy fresh food warehouses across the country. even in remote areas such as xinjiang, delivery can be as fast as the next day, which greatly promotes the upward efficiency of agricultural products; from after the yacon fruit in wenshan, yunnan sold out of stock on pinduoduo, it attracted local farmers to plant it on a large scale and successfully got rid of poverty and became rich; in huili, sichuan, soft-seeded pomegranates not only left the daliang mountains with the help of pinduoduo, but also successfully launched the "huili pomegranate" brand origin brand: after guangxi lipu’s taro achieved explosive sales through pinduoduo, it embarked on a path of deep processing of agricultural products. the local area gradually formed a full industry chain from planting, circulation, storage to deep processing.
at the main forum of the conference, pinduoduo also announced that it will fully launch the "ten billion support plan for new quality merchants". according to wang jian, pinduoduo will invest 10 billion in resource packages in the next year and set up a special team to go deep into 100 agricultural production areas. , industrial belt, select new-quality merchants with product and technological innovation capabilities, and use the digital capabilities of the platform to provide full-link support for new-quality merchants in products, marketing, operations, and supply chains, and through the driving effects of new-quality merchants, promote agricultural production areas and industrial belts to achieve industrial upgrading and embark on a path of high-quality development.
▲since september, wen county iron bar yams have been available in the "duoduo harvest hall", and local farmers have had bumper and bumper harvests. (photography by ma bin)
in early september, as the harvest season approaches, pinduoduo took the lead in focusing on agricultural product merchants. it invested 1 billion in cash subsidies and 2 billion in traffic resource packages to support new quality agricultural product merchants, and through the "duoduo harvest pavilion" drove the sales of sweet potatoes in kaifeng and wenxian county. agricultural production areas such as yams, huili pomegranates, rushan oysters, zhouzhi kiwis, dali yacon, and xinjiang aquatic products have increased their incomes.
in zhouzhi, shaanxi province, benefiting from the dual cash and flow subsidies of the platform, the daily sales volume of local kiwi fruit merchants has quickly approached 30,000 orders; in kaifeng, henan, the daily sales volume of a sweet potato merchant store has reached 40,000 orders. driven by this type of new agricultural commodity merchants, local villagers in kaifeng have made an average monthly income of 7,000 to 8,000 yuan through sorting and packaging sweet potatoes. this has attracted a group of young people to return home to plant sweet potatoes on a large scale, and the industrial belt has also ushered in new young blood.
the effect of “tens of billions of exemptions” continues to be released, driving tens of millions of businesses to improve quality and efficiency
before the release of the “ten billion support plan for new quality merchants”, pinduoduo has launched a package of “ten billion reduction and exemption” measures to help more than 10 million merchants through real money investment and continue to improve quality and efficiency. as the "full moon" effect of the new deal continues to be released, merchants in multiple categories have estimated annual savings of hundreds of thousands of yuan.
in mid-august, pinduoduo launched a refundable technical service fee. under this right, for user refund orders, the platform will refund 0.6% of the technical service fee to the merchant in proportion. on september 24, the policy was further enhanced, and the scope of benefits was extended to all commodities. more than 10 million merchants are expected to benefit and further reduce operating costs.
in addition to the refundable rights for technical service fees, the platform has successively launched a number of reduction policies to promote refundable rights for software service fees, reduce the basic deposit for merchant stores, and reduce technical service fees for use-now-pay-later orders to 40% off.
▲recently, pinduoduo has implemented a series of “tens of billions of discounts” measures to comprehensively promote merchants to improve quality and efficiency.
a merchant operating a fruit business in sichuan said that orders for use first and pay later account for half of the agricultural product orders. as the technical service fee for this type of order has been reduced to 6%, combined with the resource-based technical service fee reduction policy, the average it can save 50,000 to 60,000 yuan every month; another merchant who operates 20 snack shops found that after the introduction of the refundable service fee for promotion software, the amount of red envelopes received every day amounted to 2,000 to 3,000 yuan, and this cost savings later, he had the idea of developing peripheral categories such as pastries.
while reducing costs and increasing efficiency, some policies also bring new business opportunities to businesses. on september 9, pinduoduo announced that it would waive logistics transfer fees for orders in remote areas for merchants. merchants only need to send the goods to the transit warehouse in xi'an and other places. the logistics transfer costs for the secondary shipment from the transit warehouse to tibet, xinjiang, gansu, inner mongolia and other places are all borne by the platform, which currently covers all merchants on the platform.
this has brought a new market to the iron-bar yam in wen county, henan. some merchants said that in the past, the logistics cost of 3 kilograms of yam sent directly from henan to xinjiang was as high as more than 50 yuan, which almost caught up with the retail price of yam. after pinduoduo bears the logistics transfer fee, the logistics fee for direct shipment from the local transfer warehouse is only seven or eight yuan. merchants' profits are guaranteed and they have more motivation to expand markets in remote areas.
a merchant who runs a herbal tea business in bozhou also holds the same view. he said that with the help of xi'an transit warehouse, the unit price of local express delivery for orders sent to remote areas has been reduced to two yuan, which has also ushered in new opportunities for bozhou herbal tea.
in addition, pinduoduo has also upgraded its merchant after-sales service system to fully support merchants in initiating appeals for abnormal orders, malicious complaint orders, negative consumer experience, etc., with no limit on the number of appeals. some merchants dealing in yam said after practical operation that after the new policy, half of the after-sales orders were successfully appealed, which in turn increased their monthly income by thousands of yuan.
the new policy of “tens of billions of exemptions” has also triggered collective discussions among many industry experts. zhu keli, executive director of the china information association and founding director of the guoyan new economic research institute, believes that the "10 billion exemption" is an important reshaping of the e-commerce industry ecology. "this plan directly reduces the financial pressure on merchants and increases the capital turnover rate. from a more macro level, this policy enriches the platform's product categories and forms a positive interaction between the platform, merchants, and consumers."
(source: china youth network)
