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who is rushing to open an account? a-share new account openings post-85s and post-90s are the main players, and the number of post-00s account openings has increased significantly.

2024-10-01

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on october 1, a-share trading has been booming recently, investors have a strong willingness to enter the market, and it has become a common phenomenon that the number of brokerage account openings has increased by 4-6 times. the reporter learned from various surveys today that the new investors who have recently opened accounts are mainly young people, mainly those born in the 85s and 90s. the number of account openings after 00s has increased significantly. many people born in the 70s are also very enthusiastic about opening accounts, and the largest age group is also those born in the 50s.

the reporter recently obtained the age profile structure of a group of new account-opening investors. as of october 1, 20% of new account-opening investors were 25 years old or younger; 30% were between 25-35 years old; 36-50 years old accounted for 20% 40%; 10% are over 50 years old. regarding the composition of investor profiles that have recently opened accounts, the main characteristics are as follows: first, many people born in the 1985s and 1990s have investment experience in the early stage, but have forgotten their account passwords. in order to save time and cost, they adopt the method of opening new accounts to speed up entry; second, the demand for consultation among those born after 2000 has increased significantly, and their willingness is strong, but the actual account opening has not increased significantly, and most of them still buy funds; third, online account opening is centered on young people, and most people born in the 60s and 70s still prefer to choose offline outlets.

as of now, more than 60 securities firms have announced that they will allocate additional staff to their business departments during the national day holiday. online account opening will be available 24/7. some of the relevant staff will be assigned additional support, and some will take off work and work overtime to ensure that customer needs are met. during the national day holiday, mainly pre-account opening and review. the wealth and online finance departments of some brokerages said that background data showed that although the market was closed on the first day of the national day holiday, the number of account openings was higher than that on the normal trading day on september 30.