2024-10-01
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before going to huaqiangbei, although the zhiwei editorial department had high expectations for huawei's tri-fold, we still underestimated the charm of huawei's extraordinary master.
huaqiangbei is china's largest electronics trading center and is known as "china's no. 1 electronics street." the stalls on the street are always crowded with "backpackers" who buy low and sell high. they often have one characteristic:only buy and sell the most sought-after, hard-currency products.
in the past, the hottest hard currency here every fall was the new iphone, but this year, the world's first three-fold mobile phone launched by huawei seems to be vaguely comparable to the status of the iphone. some people even ridiculed it as "electronic moutai".
on the eve of the official release of huawei matehow do scalpers who are most keen on the mobile phone market view the value of this product?
will this domestic high-end mobile phone really become as hard currency as the iphone?
in fact, the popularity of huawei mate xt has been obvious even before it goes on sale.
it is destined to be an unprecedented mobile phone in the domestic market.this not only refers to the price of 23,000 yuan, the specialness of the first mass-produced three-fold mobile phone, but also the "coincidence" that it was released and launched on the same day as apple, and the number of reservations on the official website as of september 19 is nearly 7 million .
before september 20, zhiwei had already contacted some sellers on xianyu who said they could get the goods.prices vary, but the same is that the price increase is more than 20,000, and a deposit of more than 10,000 is required.
when asked if they had the goods in stock, they all replied that they would have to wait until the 20th to get the goods on the day of sales.and if you are buying it for personal use, you must provide a photo of the card to activate the phone.(to prevent changing hands), if you want to give it as a gift, you can give it a discount code and place an order on huawei mall yourself.
some of the sellers have made it clear that they are snatching the goods on their behalf, and they will ship the goods directly to you once they get the goods. the price will be a premium of nearly 40,000 yuan for you.
"the current market prices are all kinds of and they are all false. because first of all, those that are in stock and can be turned on are all media machines.(note: dealers in distribution channels who turn on their mobile phones in advance will face high fines in the millions), huawei gives them to them for evaluation, and then distributes them to the market after the evaluation. basically, this kind of ready-made products cost more than 100,000. in the second market, there is a rumor that huawei is asking the car owner to have a chance to get a discount code.some of the discount codes like this are priced at 18,000, some at 20,000, some at 30,000, and some at 40,000. but i asked several huawei car owners and they all said they had not received this push notification.finally, there is another saying that some extraordinary master users who use the previous generation mate 60 will also receive this premium purchase code, but i did not receive this code either. "cheng shi said this about the market situation before the sale started.
cheng shihe is a mobile phone scalper who has been around in huaqiangbei for many years. he can see almost all new models in the circle. he told zhiwei that if he wanted to know the market price of huawei mate xt, it would be best to wait until the day of release. the major stalls in huaqiangbei would definitely have the goods in stock on that day.
according to cheng shi, people at all the stalls in huaqiangbei have made reservations at the huawei flagship store. at that time, huawei said that this was just a registration of intention and did not represent any purchase qualifications.but the store was still full of queues on those two days, and the reservation quota was full in just one hour.
cheng zhen is now mainly engaged in stall business. "when the goods arrive, we send them directly to the stall with long-term cooperation, and then wait for the payment at night." when asked if anyone contacted him to pick up the goods during this period, cheng shi said no, "we will not contact you if the goods are not available. generally, the goods will arrive only when the goods are on sale by default. as long as the market is open for sale, there will be goods."
"whether it is a mule or a horse will not be clear until the day it goes on sale."
as expected, at 10:08 am on september 20, huawei mate xt was sold out within one second of its online sale. at one o'clock in the afternoon, cheng shi sent out the price of goods received at the stall. the spot price of 1tb black was 36,000 yuan, and the red one was 43,000 yuan.
in other words, compared with the official original price of 23,999 for the 1tb model, the black model and the red model have a premium of 12,000 yuan and 19,000 yuan respectively, and the price of the red model has almost doubled.
cheng shi specifically emphasized,“ this is the price for delivery at the stall ”, that is to say, if a user grabs the red 1t version of huawei mate xt at the original price on the official platform that day, he can make a net profit of nearly 20,000 as long as he changes hands and sends the goods to huaqiangbei.
"i sold two or three today, but i haven't touched the phone yet." lao qiang, the owner of the stall at yuanwang plaza in huaqiang bei, told zhiwei this way.
when asked where the goods came from, lao qiang showed a jd.com self-operated purchase order at the original price.
"they are available all over the country. shenzhen is the distribution center." lao qiang also said that the more remote the city, the more likely it is to grab it, but it must be assisted by black technology.
stall owners like them just have customers come to ask for goods, and they basically add a few thousand yuan and then sell them."the price fluctuates greatly and is real-time. the red 1t is currently sold for 49,000." after introducing the price, lao qiang also emphasized that for this kind of premium product, the prices at other stalls in yuanwang plaza may not be as good as his.
then zhiwei walked around yuanwang plaza. most of the stalls had a sign saying that huawei mate xt was recycled at a high price. when asked if they have xt in stock, most of them will tell you that they do, but you have to pay for it. you can only see the goods, and the cheapest stall selling red 1t is 48,000 yuan. compared with the general purchase price of 43,000 yuan, the profit of the stall is 5,000 yuan.
"as long as you pay the money, we will immediately take you to the warehouse to get the goods. they are all intact. a few days ago, someone spent 210,000 to get one that can be turned on in advance. today, the price is very reasonable."
during the process of asking about the price, zhiwei also saw someone selling huawei mate xt in stock. it was understood that the phone was just bought at the original price today, and he immediately brought it to huaqiangbei to sell it.
after making offers one after another, we were unable to close the deal. after asking the owner of a certain stall, he said that the other party offered a sky-high price. a black 1t cost 40,000, which was really unaffordable.
backpackers trading huawei mate xt at the stall
know the danger/taken in september 20
while constantly asking for prices, zhiwei even found out the price of a black 1t model of 39,000."i'll make you 500 yuan. get it quickly at this price. maybe it will go up tomorrow if it's out of stock." the shop owner said this.
later, when we asked cheng shi what the price was, cheng shi said that the market price was normal, and it was unclear whether he made 500.
but the next day, the price of huawei mate xt mobile phone plummeted. before noon, lao qiang sent a voice message,"it's cool. yesterday the red ones were still selling for more than 40,000 yuan, but today the price has dropped by more than 10,000 yuan."
lao qiang said that the price of the black and red 1t had dropped to the prefix 2 or 3 when he woke up. the main reason was that another batch of mobile phones were released on the official website in the morning, and there were suddenly more mobile phones on the market.
later, zhiwei went to yuanwang plaza to inquire about the prices. except for a few stalls selling head iron, which were still selling for more than 40,000 yuan, most stalls had dropped to more than 30,000 yuan.
the black and red 1t versions are 28,000 and 35,000 respectively, which are the normal prices on that day.stall owners were complaining that the prices had dropped so much in one day, but they did not forget to continue to push for orders. "there is nothing you dare not buy. now is the bottom. what if there is no stock during the national day? the price will go up again." ”
regarding this kind of price fluctuation, xie yang, who has been working in mobile phone accessories in huaqiangbei for 20 years, said, " in fact, it doesn't matter to them scalpers, they will definitely get the goods., firstly, if you don’t have the goods, others will laugh at you, so you don’t use the funds of such a big stall, and secondly,they have thought about it all, they know winning and losing, and they know it in their heart.”
as if to verify this statement, the price of huawei mate xt went back up a bit the next day. the black and red 1t versions were 30,000 and 37,000 respectively, and they remained at this price or even increased slightly for many days after that.
lao qiang told zhiwei,"someone above is paying attention. if the price falls too sharply, the goods will not be released, and the price will naturally stabilize."
this lack of stock was not only reflected in the stalls, douyin and jd.com also removed the phone from the shelves in those two days, preventing it from being snatched away.
"according to past experience, this premium should be maintained for half a year. for example, the previous generation x5 maintained a premium of 10,000 yuan for half a year." xie yang said this.
on the road to becoming "electronic moutai", huawei extraordinary master is adding features such as high premiums, limited output, generally stable prices, and both consumer attributes and financial attributes.
on one side, the scalpers were upset that they couldn't get the goods, and on the other hand, the users who had grabbed the goods were happy to resell them. the extraordinary master series can no longer be regarded as just a mobile phone.
although in the first two days of sale, only scalpers from all over the world participated in the price speculation of huawei mate xt, as the price of huawei mate xt gradually stabilized, individual buyers increasingly participated in such transactions.
"in the beginning, it was all from peers, but now most of the purchases are from individual users." lao qiang told zhiwei.
this article was supposed to be published a few days ago, but we still want to wait a week or so to see if huawei’s 30% discount price has really stabilized.as of today's press time, zhiwei asked lao qiang about today's market price. lao qiang said that the black and red 1t versions are floating around 31,000 and 40,000 yuan respectively, still maintaining a premium of tens of thousands of yuan., "this is a reasonable price. if there is demand, it will be out of stock."
so, what do scalpers think of the huawei mate xt product itself?
the point of view of sales at a certain stall is very representative."the quality of a product depends on personal understanding. do you think the iphone is good enough? there are a lot of people criticizing it.for this phone, it is no longer necessary to discuss whether it is good or not.”, he further explained that “ the fact that it can command such a large premium and maintain it stably shows that its brand is worth the price., just like hermès bags, how good a bag can be worth hundreds of thousands or hundreds of thousands? but everyone agrees on the value of the brand, so it can be sold at this price. ”
"no matter how bad it is, the world's first mass-produced tri-fold is always true, right? no one else has it, right? is there a problem with it being too expensive? " he laughed.
generally speaking, after a few days in the zhiwei editorial department, i feel that huawei’s three folds have been broken. in the end it became " electronic moutai ", or it has become "hard currency like the iphone", or it has become something else. it is difficult for us to describe it accurately.
perhaps, it does not become something, but simply: it becomes.