2024-10-01
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in the past september, huawei brought the mate xt, the world's first mass-produced tri-folding phone, and apple released the iphone 16 series, bringing the atmosphere in the mobile phone circle to a climax.
but these two new phones are just the beginning of a new round of competition in the mobile phone industry. under fierce competition, mediatek, which released the dimensity 9300 in november last year, has advanced the launch date of the dimensity 9400 to october 9 this year, while qualcomm has the 2024 snapdragon summit will be held from october 21st to october 23rd, bringing the new flagship chip snapdragon 8 gen 4 (which may also be named "snapdragon 8 elite").
(source: mediatek)
at the same time, mobile phone manufacturers are also gearing up to launch new generation flagship mobile phones in mid-to-late october to accelerate their efforts to seize the high-end mobile phone market. thanks to the manufacturer's warm-up and digital bloggers' revelations, many configurations of the upcoming new flagship have been exposed.
affected by market conditions and competition among manufacturers, major manufacturers have more new flagships. they seem to intend to increase their market share through new phones with better quality and price-performance ratio. many of them are even originally available in pro, pro+, ultra and other versions. the configuration has also been gradually decentralized to the standard version.
without further ado, let’s take a look with lei technology to see if any of the new phones that may be released in october this year are to your liking.
huawei: although there is no mate, there are still surprises
unfortunately, friends who are interested in mate 70 and mate x6 may have to wait. these two mobile phones are expected to be released in november, but huawei still prepared the nova 13 series as a surprise for consumers in october.
huawei's various products are now extremely confidential. even for the nova series, which is positioned lower than mate and pura, there is not much information that can be confirmed for the time being. according to bloggers such as uncle kanshan, digital chat station, and fixed focus digital, the nova 13 series will be released on october 22.
(source: weibo)
this series offers three models: nova 13/13 pro/13 ultra, of which nova 13 ultra supports satellite calls. in terms of specific configuration, nova 13 pro may be equipped with a 1.5k 120hz ltpo screen, a front camera of ov60a, a rear main camera of ov50e, a telephoto lens and an ultra-wide-angle macro lens that support 3x optical zoom, and is equipped with a 4700mah battery with 100w fast charging.
the nova 13 ultra has two ov60a cameras on the front, adding 50w wireless charging and 10w reverse charging. other configurations are basically the same as the nova 13 pro.the starting price of nova13 pro is expected to be around 4,000 yuan. compared with the mate and pura series, the configuration is slightly inferior, but the price is more affordable. it is a good choice to experience huawei's ecology and communication technology.
the biggest highlight of the nova 13 series is not the hardware configuration, but the system version. the pure-blood hongmeng harmonyos next will launch public beta on october 8, and the nova 13 series is expected to be equipped with harmonyos next for the first time. but huawei has previously stated that harmonyos next will be launched on the mate 70 series.
fans can look forward to whether nova 13 will wait for the launch of the mate 70 series in november before upgrading, or whether it will launch harmonyos next ahead of the mate 70 series.
xiaomi: the standard version also needs to be pro
xiaomi, which is known for its quality-price ratio, did not disappoint the majority of rice fans with its new phone. the same as last year, xiaomi 15/15 pro has already entered the network and will be released first, while the ultra version may not be released until next year.
in terms of configuration, the entire xiaomi mi 15 series supports 90w wired fast charging, 50w wireless fast charging, 5200mah battery, and haowei’s customized 50-megapixel main camera with a 1/1.3-inch ultra-large bottom sensor. the difference is that xiaomi mi 15 continues the small-screen flagship design and is equipped with a 6.39-inch 1.5k domestic screen, while xiaomi mi 15 pro has a 6.73-inch 2k screen.
since the xiaomi 12 series, the standard version of xiaomi's digital flagship has embarked on the road of small-screen flagship, but only the size has been reduced, and all configurations are still based on the pro standard. data released by market research organization counterpoint shows that in the global ai mobile phone sales rankings in the first quarter of this year, xiaomi 14 ranked fourth in the world with a 7.7% share and ranked first among domestic models.
(image source: counterpoint)
this data shows that consumers have high demand for small-screen flagships. with the more pro-like xiaomi mi 15, xiaomi is expected to gain more share in the flagship phone market by the end of this year and in 2025.in addition, there are reports that the xiaomi mi 15 pro telephoto lens is expected to be upgraded to 5x optical zoom.
in the past few years, there has been a wave of competition among mobile phone telephoto lenses in the domestic mobile phone industry. xiaomi, huawei, oppo and other companies have launched models that support up to 10x optical zoom. but later, manufacturers gradually calmed down and focused more on practical value. top flagships are generally equipped with 5x or 6x optical zoom cameras, while xiaomi mi 14 pro is equipped with a second-level 3.2x optical zoom camera.
(photo source: photographed by lei technology)
the upgrade of xiaomi mi 15 pro to 5x optical zoom is likely to mean that the entire industry will return to the telephoto competition. is the era of "killing birds" with mobile phones coming back?
in addition, lu weibing has previously said that other mobile phones are only equipped with ai technology, and xiaomi with thepaper os 2.0 is the real ai mobile phone. mi fans can also look forward to the ai capabilities of the xiaomi mi 15 series.
(source: weibo)
the specific release time of the xiaomi mi 15 series has not yet been determined. it is likely to be in late october, following the qualcomm snapdragon summit, where the snapdragon 8 gen 4 (snapdragon 8 elite) will be launched.lei jun once said at the xiaomi 14 press conference that in order to make better mobile phones, the price will no longer be stuck at 3,999 yuan. xiaomi 14 is xiaomi’s last mobile phone starting at 3,999 yuan. therefore, xiaolei predicts that xiaomi 15 will be sold starting from 3,999 yuan. the price may be around 4,299 yuan.
vivo: first launch of dimensity 9400,
scheduled for october 14th
vivo should be the only manufacturer that has determined the release time of new phones. lei technology has received an invitation letter for the vivo x200 series, which will be released on october 14th. however, the release before the qualcomm snapdragon summit means that the first batch of vivo x200 series will not have a snapdragon chip version, but the entire series will be equipped with dimensity 9400.
(source: vivo)
there are currently three models of the vivo x200 series on the network, namely x200, x200 pro, and x200 pro mini. the main camera of the vivo x200 is an imx921 sensor, the ultra-wide angle is jn1, the telephoto macro lens is imx882, and it supports 3x optical zoom. . vivo x200 pro and x200 pro mini are the first sony lyt-818 main cameras, with a cmos size of 1/1.28 inches.
other configurations such as 100w fast charging, ip69, 6000mah large battery, 1.5k high-definition screen, etc., vivo x200 has everything you need. even in terms of appearance design, vivo x200 has also undergone major improvements. the front has been changed to a slightly curved screen with equal width on all four sides, and the asymmetric ring has been abandoned on the back. the coordination and texture are good.
(photo source: vivo han boxiao)
interestingly, perhaps because of xiaomi’s excellent performance in the small-screen flagship market, the vivo x200 series has also launched a small-screen version of only 6.31 inches, and it is the vivo x200 pro mini. apart from the size, other configurations are different from the vivo x200 pro. not big, probably slightly higher than xiaomi mi 15. however, accordingly, the price of this phone will be higher than that of xiaomi mi 15.
on october 10, vivo will hold a developer conference to explain the originos 5 system in detail. it has already warmed up the virtual graphics card 2.0 function, and the ai function will also be the focus of this developer conference.
in addition, the iqoo 13 series has also entered the warm-up stage. iqoo product manager @gelanv said that the iqoo 13 series may be the only high-end 2k direct screen in the same period. it is the first to use boe’s latest generation of luminescent materials, and the speaker and imaging functions have also been greatly upgraded. and possibly equipped with zeiss lenses.
(source: weibo)
iqoo 13 will also be equipped with ip68 waterproof, 6100mah large battery, 120w fast charging, single-point ultrasonic fingerprint and other configurations. the camera module can be determined to be three 50-megapixel cameras.as a performance-focused product, the iqoo 13 series has made great progress this year, taking into account all scenarios including daily use, gaming, and photography.
according to statistics from counterpoint, vivo ranked first in domestic mobile phone sales in the first half of this year with a share of 17.9%. based on the new flagship, vivo is expected to maintain the top two sales in the domestic market in 2025 and achieve sales breakthroughs in the high-end market.
OPPO:
the themes of adding volume, losing weight, and standard configuration
according to oppo find series product manager zhou yibao, the find x8 series comes standard with ip68/ip69 waterproofing, periscope telephoto, 50w wireless charging/reverse charging, infrared remote control/smart nfc/three-stage mute button and other configurations. oppo find x8 has achieved a thickness of less than 8mm, a weight of less than 200g, and the camera bump has been reduced to less than 4mm. the pro version will be slightly heavier and thicker due to its higher configuration, but it is also significantly improved compared to the previous generation.
(source: weibo)
digital blogger @digitalchatstation broke the news that the find x8 series has single-cell and dual-cell solutions, with a maximum capacity of 6000mah, and may even be equipped with a 6500mah battery, with standard 80w wired fast charging, and a boe screen. oppo also learned from apple, and all new models support magnetic attraction.
(source: weibo)
it should be noted that the find x8 series will have three versions: standard, pro, and ultra, but the ultra version should be released separately later, while the pro version will add a satellite call version.
the oppo find x8 series is more worth looking forward to than the hardware, which may be coloros 15. chen xi, design director of coloros, said, “coloros 15 reconstructs the android graphics framework from the bottom up and has the industry’s first parallel drawing architecture, which enables parallel response to multiple animations and unified drawing. the animation effect can be applied wherever you want, making it twice as smooth. "
(source: weibo)
chen xi also revealed that the ai capabilities of coloros 15 have also been greatly improved, making it easy for everyone to use and love. at the developer conference on october 17, oppo will comprehensively explain the various upgrades of coloros 15. at that time, we will be able to have a more comprehensive understanding of coloros 15, which digital bloggers are generously praising.
there are fewer relevant revelations about the oneplus 13 series. what is currently confirmed is that it is equipped with boe 2k screen and 100w fast charging, and also supports magnetic ecology. the phone may also be equipped with ip68/ip69 waterproof, 3x periscope optical zoom, 24gb+1tb storage combination and other configurations. "canadians" can look forward to it.
(source: weibo)
taken together, oppo's strategy is to decentralize technology, and many configurations are standard on the standard version and the pro version. this move is expected to improve the competitiveness of the standard version. some time ago, oppo executives responded to the problem of declining offline sales. unlike online sales, which cannot touch the physical body, the first impression of consumers who buy offline phones comes from the appearance and feel of the product.the thickness and weight of the oppo find x8 series have been upgraded, and the feel has been greatly improved. it is expected to gain a higher share in the offline market, thereby comprehensively increasing the sales of oppo flagship phones.
glory: ai is the main theme
to be honest, there is really not much information about the hardware of magic 7. what can be confirmed is that it is equipped with qualcomm's new generation snapdragon flagship chip and boe screen, as well as omnivision technology ov50h main camera. the pro version uses a centered capsule hole + four equal depths. screen + right-angled metal middle frame + red power button design. in addition to the medium cup and large cup, there are also two satellite communication versions. the reason why there are not many hardware revelations about the magic 7 series is because this phone uses ai as its biggest highlight, and the current pre-heating also focuses on ai functions.
@digitalchat.com has revealed that the internal codename of the magic 7 series is "jarvis". in the science fiction movie "iron man", jarvis is iron man's intelligent assistant, responsible for all aspects of iron man's daily life, work, and battles. at the ifa conference some time ago, honor ceo zhao ming talked about his understanding of ai agent and said that the magic 7 series will debut honor ai agent.
(source: weibo)
based on this function, users can complete operations such as purchasing tickets and turning off automatic renewal with just one voice command. you know, the renewal cancellation button is usually hidden in the fourth or fifth level menu, making it difficult for users to find it.being able to cancel automatic renewal with one sentence shows that honor ai agent already has in-depth cross-application capabilities, and its ability to interpret users' natural language is also stronger.
magic 7 is the first new-generation flagship to be warmed up, but its release time will be late october at the earliest, and it may be released in november. it will still be a long time, so not many hardware parameters have been exposed.although some parameters of other flagships have been exposed, there are probably still many bright spots left to warm up the products in the future or surprise consumers at the press conference.
domestic products compete head-on with apple.
four major trends have become clear
from the information exposed on the new flagships of major manufacturers, xiaolei sees four major trends.
first, configuration decentralization has become the norm.configurations such as periscope telephoto and ip69 waterproof that were originally only available in large and extra-large flagships are now delegated to medium-sized models. some manufacturers originally did not have wireless charging in their mid-range flagships, but they basically added it this year. what’s even more outrageous is that even the satellite call function that was previously available in the top version of the super big cup has been delegated to the big cup flagship this year.
in the fierce competition, reducing prices and upgrading hardware configurations are the best solutions to improve product competitiveness.however, the decentralization of configurations also means that product costs may increase. in addition, qualcomm and mediatek's new generation flagship chips are exposed to price increases. this year, the starting prices of flagship phones from major manufacturers will most likely increase.
second, rush to carry domestic hardware.the standard versions of all the above-mentioned flagship phones almost all have boe screens, and many mobile phones are equipped with omnivision cmos. the mate 70 series, which is expected to be released in november, has also been revealed to have three versions equipped with omnivision ov50h main camera.
(photo source: photographed by lei technology)
although the products of domestic suppliers have lagged behind leading companies such as samsung and sony for a long time in the past, with the support of mobile phone manufacturers, they have continuously upgraded their technology and finally got rid of their backward image.from being disliked by everyone to competing for the first launch of flagship phones, this is the rise of the domestic supply chain and the rise of the country's overall technological strength.
third, lay out the small screen market.the performance of xiaomi 12/13/14 series has made more companies see the importance of the small-screen flagship market. not only vivo launched the x200 pro mini with only 6.31 inches, but oppo find x8 also reduced the size to 6.5-6.6 inches. intention to move closer to the small screen market.
fourth, ai has become a core competitiveness.whether it is lu weibing saying that xiaomi is the real ai phone, honor releasing ai agent, or oppo and vivo revealing ai function information, it can be seen that ai has become the absolute protagonist.
from cloud ai to on-device ai to ai agents, ai is also constantly evolving. it is not difficult to see from the functions displayed by honor magic 7 that ai is already capable of helping users solve more complex events.with ai technology upgrades and updates, coupled with the ai performance improvements of dimensity 9400 and snapdragon 8 gen 4 (snapdragon 8 elite), i believe that the new flagships of major manufacturers will be able to bring users a better ai experience.
in the past september, the blockbuster new phones from apple and huawei attracted the attention of netizens, but the new phones to be released by huawei and android manufacturers in october are no less interesting.
in the past, android manufacturers usually released new flagships in the first half of the new year, but in recent years, android manufacturers' flagship releases have continued to advance, and now it is close to the release time of apple's new phones.
xiaolei believes that the reason may be that the competition within android manufacturers is too fierce, and companies need to expand the market externally. what's more, after multiple generations of upgrades, the android flagship experience has the ability to compete with the iphone, so it continues to advance the release date of new phones and compete with the iphone. apple's new machine goes head-to-head.in the second quarter of this year, iphone sales fell out of the top five in the country, which also shows that the influence of apple's mobile phones is not as good as in the past. now that a large number of new flagships are about to be launched, i am afraid that apple is under great pressure.
android manufacturers are speeding up their new phones, and a flagship phone war is about to begin, and there is only more than a month until double 11. in this unprecedented melee, consumers are the biggest beneficiaries?