news

byd dynasty's new ip "xia" logo is officially finalized: dynasty's first medium and large mpv will be launched in summer

2024-10-01

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

kuai technology news on october 1st, today, byd auto announced that byd dynasty’s new ip “xia” word mark logo has been officially finalized.

lu tian, ​​general manager of byd dynasty network sales division, said that after multiple rounds of internal discussions and voting,finally, the fourth most popular work was selected, which is byd dynasty’s sixth largest ip “xia” logo, and is also the model logo of dynasty’s first mid-to-large flagship mpv xia.

at the same time, lutian also disclosed its internal audit standards, which are as follows:

1. family nature, maintaining a unified style and consistent design elements with the overall dynasty family logo;

2. recognizability, people can directly recognize “summer” at a glance;

3. it is suitable as a car logo and needs to match the body design;

4. finally, take care of the realization of vehicle mass production and maintain the unity of visual ip in various process applications.

according to reports,byd xia mpv is equipped with fifth-generation dm technology, adopts a plug-in hybrid exclusive body structure, and is equipped with yunnan-c intelligent damping body control system.

lutian revealed that the car is built using the latest version of the c-ncap five-star safety standard, which is one of the most stringent safety standards in the automotive industry.

byd xia mpv adopts dipilot intelligent driving assistance system, dilink150 luxury technology intelligent cockpit, and is equipped with high-performance chips.

in terms of size,the length, width and height of the xia vehicle reach 5145, 1970 and 1805 mm, and the wheelbase is 3045 mm.multiple seat modes can be switched with one click, taking into account business, home, camping, and child care scenarios.