e-commerce platforms are gearing up to welcome the national day holiday: stocking up in advance, opening new stores, and extending consumption scenarios
2024-10-01
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stocking up stocks, opening new stores, launching new products... e-commerce platforms are making full efforts to welcome the national day golden week to meet the diverse needs of consumers.
dingdong maicai carries out consumption forecasts and stocks of various seasonal commodities in advance. hema fresh opened new stores in many cities to welcome the golden week. special sale e-commerce company vipshop has launched a flash sale festival, focusing on long holiday consumption and autumn and winter seasonal clothing.dingdong buys groceries and prepares them in advance, braised food and other products are hot sellersthe autumn weather is crisp, and "going out for a walk" is the main theme of the long holiday for many people. in terms of grocery shopping, dingdong expects that the sales of portable cooked food, braised food, baked desserts, beverages, etc. will reach a peak.according to dingdong’s grocery shopping, based on data from previous years and the week before the holiday, the platform’s sales of cooked food and braised food during the national day holiday will increase by 20% compared with normal days. from a regional perspective, shanghai users prefer sixi roasted bran; consumers in jiangsu and zhejiang prefer duck products when traveling, with braised duck wings and duck necks having the highest sales; users in north china prefer various vegetarian dishes; users in south china prefer boneless chicken feet as a must-have when traveling. in terms of baked desserts, portable sliced bread is the first choice for holiday consumption. compared with the same period last year, sales of whole wheat and whole grain series products have grown strongly, including peach, plum, quinoa and chia toast bread, and paulo workshop whole wheat toast. product sales are expected to increase by 50% year-on-year during the national day holiday.health trends are also present in consumers’ choice of beverages. data from dingdong.com shows that since this year, users have increasingly preferred beverages with health labels such as low sugar, sugar-free, and freshly squeezed, and the specifications also tend to be in large bottles. for example, nongfu spring’s oriental leaf series, which focuses on pure tea, is expected to have a year-on-year sales increase of more than 60% during the holidays, and sales of large bottles of about 1 liter are expected to be more than five times that of the same period last year.in the past year, dingdong maicai has continued to work hard on the commodity side, extending consumption scenarios beyond the dining table. in response to outdoor needs during the national day, dingdong has also planned in advance products suitable for camping scenes such as barbecues. in addition to increasing the inventory of popular items such as snowflake bbq beef slices, squid skewers, barbecue sausages, and crispy rice cakes, various platters, barbecue tools, and dipping sauces are also on the shelves, making it convenient for users to purchase all their outdoor barbecue needs in one place. it is expected that during the national day holiday, sales of barbecue-related products will increase by about 20% compared with normal days.the national day holiday coincides with the golden autumn harvest season, and all kinds of seasonal fresh produce are on the shelves as scheduled. oranges, grapefruits, pomegranates and other seasonal fruits will replace melons as the fruit "responsibility" during the national day holiday. this year, dingdong has specially customized several fruit gift boxes to make it easier for everyone to visit relatives and friends during the holidays. according to big data predictions, the sunshine rose gift box, cuixiang kiwi gift box, and laiyang qiuyue pear gift box will become the top three most popular souvenirs for dingdong’s “national day”. in addition, the national day holiday will usher in the first crab-eating peak period this year. to this end, dingdong maicai has made preparations in advance. after the yangcheng lake hairy crabs are officially put on the shelves, they will work together with the qingshui hairy crabs, yellow river mouth salt field hairy crabs and other production area series that are already on sale to add freshness to the national day table. dingdong expects to sell 800,000 hairy crabs during the long holiday, a year-on-year increase of approximately 50%.hema opens 8 new stores in multiple citiesbefore the national day golden week, hema opened 8 new stores in beijing, shaoxing, hefei and other places.among them, huayuanfang opened on september 28 at the former site of "dabai" in the mentougou riverside area of beijing, attracting the regional first stores of many brands such as hema fresh, bigoffs super discount, and donglaishun.the hema fresh store is located on the basement floor of huayuanfang shopping center, covering an area of approximately 4,000 square meters. it can provide home delivery services in as fast as 30 minutes for consumers within a radius of 3 kilometers. it is understood that this is the first store opened by hema in mentougou district and the 48th store in beijing.
a reporter from the beijing news noticed that the wide variety of seafood and aquatic products in hema stores are quite attractive to consumers. “the most popular ones are wave dragon and durian.” the person in charge of the store said that as hema’s “veteran internet celebrity”, the store has specially set up two areas to sell durian and provide shelling services.
it is reported that hema has opened three new stores in beijing since the beginning of this year, and there are currently many new stores under active preparation.
vipshop’s travel apparel sales increasein preparation for traveling during the national day holiday, many consumers purchased outdoor equipment before the holiday. on the eve of the long holiday, sales of such clothing increased on the special sale e-commerce platform vipshop.according to the relevant person in charge of vipshop, the platform will launch the "super v flash sale festival" at 10:00 on september 28. the event focuses on long holiday consumption and autumn and winter seasonal clothing. "many well-known brands are as low as 10% off, and super vip users can enjoy discounts of up to 10% off." discount to meet consumers’ travel needs with high cost performance.”data shows that the consumer boom driven by the long holiday has gradually heated up since september 20, and categories related to travel and sports have attracted more attention from consumers. since late september, sales of sports down jackets have doubled year-on-year, sales of sun protection clothing have increased by 65% year-on-year, and sales of jackets have increased by 65% year-on-year. sales volume increased by 42% year-on-year; in terms of autumn and winter clothing, sales of women's cotton-padded clothes increased by 35% year-on-year; chinese aesthetics are very popular, new chinese-style clothing sales performed outstandingly, and sales of children's new chinese-style suits increased three times year-on-year.beijing news reporter zhang jieeditor wang linproofreader liu baoqing
