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article produced by radar finance hongtu | edited by meng shuai | deep sea

dong yuhui, whose main label is knowledge live broadcast and cultural live broadcast, has recently overturned due to wrong "science popularization" in the live broadcast room. during the live broadcast, a comment made about madame curie shattered dong yuhui's "cultural person" persona.

in a recent live broadcast, dong yuhui made many serious factual errors when recounting the deeds of marie curie. he claimed that marie curie discovered uranium, invented the x-ray machine, and donated her nobel prize for literature during the war... subsequently, dong yuhui's remarks quickly fermented on the internet, arousing widespread attention and heated discussion. .

radar finance found out that this is not the first time dong yuhui has been involved in controversy. in the previous "little composition" controversy, there was a heated debate over who wrote dong yuhui's copy. in the process of live broadcast communication with celebrities such as chen sicheng and li juan not long ago, dong yuhui was questioned one after another for being "daddy-like" and "awkward chatting".

in addition, other mistakes made by dong yuhui in past live broadcasts were also pointed out by netizens. from the mispronunciation when reciting ancient poems, to the inappropriate wording of his thoughts on the louvre exhibits during the paris olympics, to the professor's criticism of the farewell letter he published when he broke up with the oriental selection for "talking humanly", these incidents made dong yuhui time and time again, he was involved in controversy.

looking back on dong yuhui's fame, from the little anchor who no one cares about, to the top streamer with tens of millions of fans, to the solo career from oriental entertainment to becoming the person in charge of walking with hui, huge changes have taken place in dong yuhui's life. change.

however, as dong yuhui's identity has changed from a migrant worker to a "boss", the public's sentiment towards him has also quietly changed.on the one hand, dong yuhui showed a certain resistance to live streaming; on the other hand, he obtained huge financial returns through this business. this situation has further aggravated the differences in the outside world's evaluation of him, and also made his public opinion image in the outside world more complicated.

some internet marketing practitioners pointed out that based on the rigor of knowledge dissemination, the "popular science" content of dong yuhui's live broadcast did convey wrong information to the public and caused misleading. as for dong yuhui personally, his persona of a "literary man" who has read poetry and books also suffered a heavy blow in this incident. as a top anchor that has attracted much attention from the outside world, dong yuhui should be more rigorous in his future knowledge live broadcasts.

live broadcast explaining marie curie overturned, dong yuhui's "cultural person" persona collapsed?

there are countless ways to overturn live broadcasts, including false propaganda, exaggerated marketing, vulgar violations... however, dong yuhui, who is praised by the outside world as the top live broadcaster on douyin, has used an unexpected way to "popularize science" wrongly. it subverted his glorious image of a "cultural man" in the hearts of many netizens.

recently, in a special live broadcast of the school season with hui, dong yuhui mentioned several outstanding women in history, especially marie curie. at that time, dong yuhui said in the live broadcast room, "marie curie discovered radium. what comes after radium? someone in the comment area was right. it is highly enriched uranium that is needed in nuclear weapons."

then, dong yuhui further "popularized science" and said, "mrs. curie was a very great person and won the nobel prize. in addition to these, mrs. curie also made a huge contribution. later, when the war broke out, she i donated the nobel prize in literature that i owned to france."

dong yuhui also told netizens in the live broadcast room that madame curie also invented another thing, which was the show clearly where there are shrapnel or bullets on the soldier's body."

however, netizens quickly discovered that there were many errors in dong yuhui's remarks. in fact, although marie curie won the nobel prize twice, she was not eligible for the nobel prize in literature. her two nobel prizes were for physics and chemistry. in 1903, the curies and becquerel jointly won the nobel prize in physics for their research on radioactivity; in 1911, marie curie won the nobel prize in chemistry for the discovery of the elements polonium and radium.

in addition, the discoverer of the uranium element mentioned by dong yuhui was the german chemist martin heinrich klapprot, who discovered the element uranium from pitchblende in 1789; as for the x-ray machine, in 1895, the german physicist scientist wilm conrad röntgen's discovery of x-rays led to new diagnostic tools used by doctors. a few months after he discovered x-rays, russell reynolds built an x-ray machine.

regarding dong yuhui's live broadcast incident, netizens were also in a quarrel. on september 30, many topics such as "dong yuhui marie curie" and "dong yuhui's live broadcast overturned" rushed to the weibo hot search list.

some supporters of dong yuhui said, "yuhui's overturn this time was mainly caused by the blind spot of cross-border knowledge. the achievements of scientists are so broken down, and it is normal to keep track of them. after all, dong's strength is in the humanities. cross-border live broadcasts need to be made up for." only by supplementing cross-border knowledge."

some netizens defended dong yuhui, saying, "can't others be allowed to make mistakes? he is not a saint. how can a person who appears in live broadcasts in front of the public almost every day for 365 days, not make slips of the tongue or small mistakes? i just want to ask ask who can do it. why make a fuss and attack without a bottom line just because he is famous?

however, some netizens believe that it is normal for even the most powerful people to have knowledge blind spots, but it is wrong to use the "knowledge" in the blind spots to popularize wrong knowledge. some netizens said sharply, "i am just an english teacher, and all i know is english. do you really think he knows everything?" some netizens sent spicy messages, "there is only half a bucket of water in the first place. once you are out of the limelight, you can’t tell the difference between big and small kings.” “i’m quite humble and didn’t say i invented it myself.”

it is worth mentioning that in the second half of the live broadcast, after being reminded by netizens, dong yuhui corrected his mistake and said that marie curie discovered the elements radium and polonium. in this regard, some netizens joked, "the way he looks for answers in the comment area looks like me opening a book and looking for answers."

in the past, cultural live broadcasts were a clear stream, but now they are talked about as "daddy" and "awkward"

looking back at the past, when dong yuhui had not yet started his solo career, he made his debut in the oriental selection live broadcast with knowledge live broadcast and bilingual live broadcast. with his unique live broadcast method of interspersing literature, art, teaching and other content in the live broadcast room from time to time, dong yuhui has always been regarded by the outside world as a breath of fresh air in the live broadcast e-commerce industry.

however, dong yuhui's "cultural person" persona has become less stable because of his erroneous "science popularization" about marie curie. in fact, this is not the first time that dong yuhui, who has become a top live broadcaster, has been questioned by the outside world. in december last year, dong yuhui was directly thrust into the center of the topic whirlpool by the uproar of the "little composition" controversy. at that time, the controversy over whose hand dong yuhui wrote the copy directly put the internal contradictions in oriental selection in front of the majority of netizens.

in response to this question, sun dongxu once explained that dong yuhui never said that every "small composition" was written by himself. dong yuhui and the team have always cooperated in a tacit understanding. dong yuhui's "small composition" has developed to this day. , has become a golden brand of oriental selection, which has brought a very good influence to many provinces and the promotion of many products, and has also brought a huge reputation to oriental selection.

dong yuhui also responded that some of the "little compositions" are written directly by himself, some are created by the editor after he provides ideas and suggestions, and some are written by the editor according to his own ideas. if he feels satisfied, he can also no changes or less changes.

subsequently, the farce caused by the "little composition" incident intensified. in the end, sun dongxu resigned as ceo of oriental selection, and dong yuhui also chose to pursue a solo career a few months after yu minhong opened his independent live broadcast room with hui.

after dong yuhui set up his own business, walking with hui continued the previous tradition of oriental selection, inviting some celebrities to the live broadcast room from time to time.in july this year, the well-known director chen sicheng, screenwriter and original author mai jia, and actor liu haoran appeared in the live with fai studio to promote his latest film "decryption". however, during the live broadcast, dong yuhui held a whiteboard and gave a personal speech for nearly 20 minutes to the guests.

or because dong yuhui's one-way output took too long, the guests' reactions seemed a little strange. netizens who watched the live broadcast were not too concerned about it and sent comments such as "father king battle" and "decisive battle in the forbidden city". all kinds of teasing like "dad".

the following month, writer li juan, who received more attention from the outside world due to the hit tv series "my altay", was also invited to be a guest in dong yuhui's live broadcast room with hui. however, this event was originally expected to be a wonderful cultural collision. the live broadcast caused quite a bit of controversy.

during the live broadcast, dong yuhui praised li juan with his good parallelism, "many people like your hesitation, your entanglement, your hesitation, and your overthinking. self-denial, everything that seems to be full of contradictions and shortcomings, actually has only one human light behind it, which is kindness.”

after hearing this, li juan thanked dong yuhui for the compliment, "thank you, this is really a huge compliment." however, the word "娨" in li juan's statement caused heated discussions on the internet. some netizens commented, "after all, everyone knows what 'a lump' is usually used to describe."

for another example, when dong yuhui wrote down some content during the live broadcast, the outspoken li juan blurted out, "what are you writing down? it's not a meeting." after that, "dong yuhui and li juan's interviews are suspected to be on different channels", " topics such as "li juan wanted to end the conversation seven times" attracted more attention and discussion among netizens.

faced with the controversy caused by this live broadcast, li juan published a long article titled "a statement" in response. li juan said that she is from sichuan with a strong accent, and "tuo" is a quantifier she often uses. "friends who are familiar with me know that when writing and speaking, i often blurt out words and use them in all kinds of ways, breaking the rules. there’s no hidden meaning to the experience.”

regarding her live broadcast status that day, li juan also further explained, "i have been anxious and nervous for several days before this live broadcast, and my condition is really not good. in addition, it is the first time that yu hui and i meet, and we are pressed for time. as soon as we met, we immediately started to live broadcast, and i was really panicked. later, i gradually got better, and even gradually went to the other extreme. i forgot that i was live broadcasting many times, and just talked about everything as a chat between friends... …”

li juan also said that she said "the live broadcast was not normal" because she had a singular understanding of the interview, and she also realized that she was not in the right state. li juan said frankly that she felt that she was about to lose control many times and her energy collapsed. later, when i watched the replay, i found that i had misunderstood and been mean to dong yuhui many times, and often interrupted him abruptly, for which i felt very guilty.

li juan admitted that she probably shouldn't accept such interviews because she is not good at performing in front of the camera and her expressions are prone to ambiguity. "but i must say that i really have no objection to dong yuhui. although the contact was brief, but i can identify with a lot of him. he is infectious and friendly, always taking care of others, and makes a good impression as a young man."

in addition, other mistakes in dong yuhui's past live broadcasts were also pointed out by netizens. for example, when reciting "nian nujiao." in "red cliff nostalgia", dong yuhui pronounced the "lun" in "feather fan lunjin" as "lun", and the four tones of "fa" in "early born hua fa" into one tone, etc.

for another example, during the paris olympics, dong yuhui went to the louvre museum in paris, france to see an exhibition. because of the thought "when i stared at the human art in the hall, i saw the gods returning to their places and the stars shining", dong yuhui was considered by some people to have used words. it is inappropriate to say "the gods have returned" to the cultural relics stolen by the eight-nation allied forces.

even the farewell letter issued by dong yuhui when he and oriental selection amicably broke up was criticized by yan feng, a professor of the chinese department of fudan university, for "talking humanly". yan feng sharply pointed out that dong yuhui's farewell letter contained a lot of flashy rhetoric, which gave people a bad impression. "this is actually a common problem among many writers nowadays. they don't speak well and have to appear very literary. literature and art itself is not a problem. if you don't talk about it, the same thing is wrong with literature and art that does not care about the occasion, the content, or the object.”

time flies to september this year. when attending the 2024 douyin e-commerce author ceremony, dong yuhui responded to netizens’ comments that he had a strong “daddy taste” during his speech. dong yuhui said that he was a teacher before and stayed in his comfort zone for a long time. he always liked to preach like a teacher. "so they said that i have a strong 'daddy' taste. this is the first time i have received such a 'praise'. i am still trying." adapt."

the conflicted dong yuhui, the "mother-in-law" who "changed her heart"?

from the former new oriental teacher to today's top anchor, dong yuhui's counterattack has attracted countless attention.

as of press time, dong yuhui's and yu hui's accounts have accumulated 26.968 million and 23.7 million fans respectively on douyin, and even appeared on some e-commerce platforms with names such as "dong yuhui's quotations" and "dong yuhui's short composition collection". number of pirated goods.

however, compared with the one-sided praise from the entire internet in the past, the evaluation of dong yuhui on the internet has become more complex and diverse, including some negative comments. based on the above situation, there were even some rumors claiming that dong yuhui's former club oriental selection was systematically "smearing" him.

in this regard, oriental selection issued a rumor-refuting statement on august 26 this year, saying that it had never organized the so-called "12 studios, more than 3,000 people operating, more than 60,000 accounts on various platforms, and a total consumption of more than 8,000,000", and "mobilizing all employees and relatives" and other actions to smear dong yuhui.

oriental selection also stated that the company has obtained evidence for the rumor and will report it to the relevant departments. oriental selection also emphasized that since the independence of walking with fai, oriental selection and yu minhong have never participated in any comments or attacks against dong yuhui.

in fact, dong yuhui is ambivalent about selling goods through live streaming. he has expressed his resistance to selling goods in public more than once. in june this year, dong yuhui said frankly on a program, "to be honest, i still don't enjoy this job to this day."

dong yuhui said that although he felt that his work was supportive, he did not feel particularly happy. he was particularly afraid that one day he would become something he didn’t like. “maybe it was essentially due to my previous personality and my past career. reason".

after interviewing yan huide, dong yuhui also revealed that his parents had been harassed for a long time because of the live broadcast. "i was often contacted by suppliers and went to my hometown in the countryside to find my parents when there was no hope. my parents were often the front door." close it, i often think, i don’t want to do this job (live broadcasting) anymore.”

when talking about his views on the term "internet celebrity", dong yuhui bluntly said that he dislikes these two words, "you can say laid-off teachers, or any other word. in english, internet celebrity is translated into celebrity, it’s not a complimentary word. it’s usually done to attract attention. i really reject these two words.”

in addition, dong yuhui also revealed that his sleep was very poor. sometimes he took sleeping pills twice a night, and it was worse than not sleeping at all. it was very painful. dong yuhui said that he was not that anxious, but he was indeed under a lot of pressure. because he was in a high degree of mental stress, his sleep was particularly poor.

even though he has the above-mentioned ambivalence about the live broadcasting career, dong yuhui is no longer a simple anchor who brings goods. after becoming independent from oriental selection, dong yuhui had to carry the live broadcast studio of hefei peer alone. as the person in charge of hefei peer, he must also be responsible for the performance and strategic planning of hefei peer.

tianyancha shows that dong yuhui is currently serving as the legal representative of youhui peer (beijing) technology co., ltd., which was established in december last year. in terms of equity, dong yuhui holds 100% of the company's shares and is the company's beneficial owner, actual controller and controlling shareholder. at the same time, dong yuhui also served as executive director and manager of the company.

gray dolphin data shows that in the past 30 days, youhui peer has gained 569,000 new fans, and its total sales have reached 100 million+. as a reference, dong yuhui’s former employer oriental selection lost 128,000 fans during the same period, and its total sales also reached 100 million+.

however, the manpower-effectiveness ratio of walking with fai is obviously far better than that of oriental selection. according to the financial report released by oriental selection, as of may 31, the total number of employees in the self-operated product and live broadcast e-commerce team of oriental selection reached 1,883 (including 1,318 full-time employees and 565 part-time employees). dong yuhui revealed in a live broadcast on august 7 that the current team size with hui is only more than 170 people, less than 10% of the former.

judging from the user portraits, more than 60% of the fans who accompany hui are female, and the remaining less than 40% are male. in terms of age, users aged 31 to 40 account for as high as 56.3% of the fans of youhui.

some analysts believe that compared to simply serving as a live broadcast anchor, transforming into the person in charge of a live broadcast company undoubtedly requires more comprehensive and in-depth management capabilities. it is undeniable that dong yuhui has not only won a broad fan base for himself by virtue of his unique way of selling goods via knowledge live broadcast, but also made a name for himself with hui, thus proving his talent and charm in the field of live broadcast selling goods.

however, the change in role from the anchor to the person in charge of the company is a new challenge for dong yuhui. as a host and company leader at the same time, he not only needs to continuously improve his live broadcast skills, but also needs to master a series of complex and comprehensive management capabilities, which include but are not limited to team management, strategic planning, market insight, supply chain management and crisis response.

some people who work in public relations told radar finance that dong yuhui's previous role in oriental screening was a bit like a worker. now that dong yuhui has gone solo, his identity has transformed into the "boss" who works with hui. this change in identity has caused the public to have an emotional shift from the inspirational character dong yuhui originally created.

against this background, dong yuhui’s past image of a talented “vulnerable migrant worker” who seemed to be “unfairly treated” by capital has gradually become difficult to establish. on the contrary, negative comments such as "full of daddy taste", "greasy", "empty content", etc. began to appear frequently around dong yuhui. and those "mother-in-law" fans who once spoke up for dong yuhui are also regarded by some netizens as the embodiment of fandom culture.

in view of the excessive public attention on dong yuhui, a top traffic anchor, any minor flaws or omissions faced by dong yuhui and his peers may be magnified infinitely. this excessive attention has increased the pressure on dong yuhui and his team. any small mistake may be amplified by public opinion and trigger widespread discussion and questioning.