"china in sichuan flavor" xia hongliang, president of chongqing time-honored brands association: explore the establishment of sichuan-chongqing time-honored brand alliance to jointly build brand value
2024-10-01
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
sichuan news network-first page news reporter yu kaiyang
on september 29, luzhou ushered in the grand opening of the sichuan and chongqing time-honored brand development seminar on "new quality of chinese time-honored brands to the future". this event was held grandly in hejiang county, luzhou city, attracting the attention of many time-honored brand representatives, experts, scholars and people from all walks of life. mr. xia hongliang, president of chongqing time-honored brands association and chairman of chongqing qiaotou hotpot catering service co., ltd., accepted an exclusive interview with sichuan news network-first screen news reporter on how to better protect and inherit time-honored brands and how sichuan and chongqing time-honored brands can develop together.
xia hongliang spoke at the roundtable dialogue
"the holding of this sichuan-chongqing time-honored brand development seminar is of far-reaching significance. it not only provides a platform for time-honored brands in sichuan and chongqing to communicate and learn from each other, but also promotes the innovative development of time-honored brands in the context of the new era. an important opportunity. through the holding of seminars, we can jointly discuss how time-honored brands can adapt to market changes, how to seek breakthroughs in emerging business formats such as the new retail internet economy, and achieve transformation and upgrading. this can not only enhance the appeal and influence of time-honored brands. it can also promote the healthy development of the entire industry." in xia hongliang's view, sichuan and chongqing are geographically close and culturally integrated, and there is natural complementarity and cooperation potential between time-honored brands. to form synergy and seek common development, we first need to strengthen communication and exchange and establish a normalized cooperation mechanism. we hope to enhance mutual understanding and trust through regular seminars, exchange meetings and other activities. secondly, we can explore the establishment of sichuan and chongqing time-honored brand alliances or clusters to jointly create brand cluster effects with regional characteristics. carry out in-depth cooperation in product development, market expansion and other aspects to achieve resource sharing and complementary advantages.
xia hongliang believes that sichuan and chongqing time-honored brands should also pay attention to the excavation and dissemination of brand culture, and jointly shape the good image and brand value of sichuan and chongqing time-honored brands. through these efforts, he believes that sichuan and chongqing time-honored brands will shine brighter in future development.
