beijing huimin cultural consumption season takes you to enjoy the holidays
2024-10-01
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original title: intensive launch of a batch of new business formats, new scenarios, new brands, and new models
beijing huimin cultural consumption season takes you to enjoy the holidays
during the consumption season, the cool play beijing segment will hold a number of important activities to bring consumers a new consumption experience through careful layout and business innovation.
in order to celebrate the 75th anniversary of the founding of the people's republic of china and the 10th anniversary of the implementation of the beijing-tianjin-hebei coordinated development strategy, a cultural carnival aimed at enriching citizens' spiritual life and stimulating the holiday economy is about to kick off. the 12th beijing people-benefiting cultural consumption season, with the theme of "enjoy culture, benefit life", will launch a batch of new business formats, new scenes, new brands, and new models during the "eleventh" golden week. characteristic cultural consumption activities. rich and high-quality cultural activities, innovative models of cross-border integration, and novel and interesting interactive experiences jointly weave a colorful picture of cultural consumption in the capital.
special cultural and tourism routes + ticket discounts
this consumer season’s entertainment and travel section in beijing has specially planned a number of cultural tourism routes and special attractions discounts.
consumption season will cooperate with beijing jingcai culture co., ltd. to launch the "beijing lantern festival" to benefit the people. it will provide ticket discounts for students and people aged 60-65, and launch 1 large and 1 small, 2 large and 1 small for families. discounted fares; beijing happy valley is about to hold the "surprise fun festival" and launches full-day tickets for two people; liangma river international style waterfront will provide discounted fares on top of the basic price during the upcoming art and cultural exhibitions, lighting during the warm-up period of the festival, greater ticket discounts will be launched to attract more tourists to experience water exhibitions.
shuxiang has discounts both online and offline
the bookish beijing section of this consumption season will organize major bookstores and online platforms to jointly launch a number of preferential activities. jingdong books set up a cultural consumption season area during the national day, issuing coupons offering 30% off for purchases over 300, to stimulate consumers' enthusiasm for purchasing; dangdang books launched a 50% off discount on books during the national day; beijing book building, taofen bookstore, citic bookstores, zhongguancun book building, hanfenlou bookstore, people's education bookstore, etc. have launched preferential policies and rich theme activities.
movies issue tens of millions of yuan in movie tickets
in the beijing entertainment sector, the national day movie schedule is not to be missed.
many theaters are actively participating in the cultural consumption season that benefits the people. they will launch the "half price all day friday" themed event on october 1, linking more than 100 theaters to create a movie-watching craze in beijing, covering more than 20 theaters in 16 districts across the city.
during the national day holiday, 4 of the 10 new films released were produced in beijing. yesterday (30th), the "chinese films, beijing power" 2024 national day beijing film promotion conference was held at the china film museum. the creators of four beijing-produced films took the stage to introduce the highlights of the films. the promotion meeting simultaneously released the "'joy benefit' national day - 2024 beijing national day movie-watching activities to benefit people", distributing 10 million yuan of movie-watching coupons to benefit people, covering more than 250 theaters in the city, and is expected to benefit nearly one million people.
performance "holiday menu" specially customized
this consumption season also focuses on the "grand theater in beijing" 2024 performance season, and has specially customized a series of "holiday menus" for theatrical performances, covering puppet theater, kunqu opera, comedy, musicals and other forms.
jixiang grand theater will stage kunqu opera "the peony pavilion" and "the romance of the west chamber", as well as special cross talk performances to showcase the charm of traditional art. the puppet theater presents the large-scale children's puppet show "i love beijing tiananmen" and the classic mythological drama "havoc in heaven" to bring joy to family audiences.
beijing huimin cultural consumption season cooperates with damai.com and other platforms to carry out benefit viewing activities, issuing a total of 1.3 million yuan in 100-yuan performance coupons to support theaters, theater groups and other market entities with full discounts, free purchases, free viewing, etc. in the form of discount activities, benefits can be delivered to the audience.
business districts create new consumption formats
in this consumer season, the cool play beijing section will hold more than 10 important events. through careful layout and business format innovation, it will create new consumption spaces for consumers that integrate shopping, entertainment, and cultural experiences.
xidan joy city line friends super cute ip seal sealook’s first national exhibition, aimais puppy chef’s first slow pop-up store and nintendo kirby pop-up store “three exhibitions opened at the same time”; beijing chaoji heshenghui will focus on “ with the theme of "super wild, relaxing for the holidays", more than 50 activities were held, including national day concerts, super autumn health plan, and international skateboarding masters; chaoyang joy city launched business district consumption coupons and group purchase vouchers, pop-up stores and multiple performances will provide citizens with more interaction and entertainment options.
cultural and creative immersive experience brings new vitality
the cultural and creative capital sector will hold more than 10 key activities during the national day.
distinctive digital content consumption activities will be launched. for example, the cultural consumption season cooperates with shougang park to carry out a series of shougang "super-body space" digital consumption activities such as virtual reality museum, immersive theater, vr e-sports, smart sports, olympic project experience center, future light and shadow interactive restaurant and holographic bar; jointly pioneered langyuan xifanli holds a series of digital consumption activities in the e-sports complex such as trendy retail, internet celebrity catering, digital entertainment experience, live broadcast interaction, and e-sports events; linkage to beauty (beijing) travel co., ltd., in "only in the "dream of red mansions·drama fantasy city" immersive experience project park, a variety of cultural drama viewing activities to benefit the people are launched, such as adult one-day discount tickets, two-day discount tickets, parent-child tickets, night show tickets, scenic wine packages, etc.
exhibition opens cultural journey
in the cultural expo beijing section, from classical to modern, from east to west, various themed exhibitions are blooming in major art spaces in beijing.
highlight exhibitions include "to curiosity-dk 50th anniversary natural collection encyclopedia exhibition", etc., as well as limited-time special offers at wuxiang art space, ticket discounts for many well-known exhibitions, etc. through these activities, citizens of different ages will be provided with rich cultural enjoyment.
the general public can learn about the latest developments and participate in activities by following the official subscription account of the beijing huimin cultural consumption season, adding the official "beijing color culture+" applet, downloading the beijing time client, and searching for the official topic of the cultural consumption season.
