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exclusive interview story: struggling man huang changgen, whose life trajectory was rewritten by technological moxibustion

2024-09-30

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as the saying goes: "no one can succeed casually." suffering and achievement are not opposites, but go hand in hand. the experience of huang changgen, founder and chairman of jinzhupin, is the best proof of this statement. he came from a poor "grassroots" background, and with his firm belief and unremitting efforts, he eventually became a pioneer and founder in the field of scientific moxibustion. all this stems from the fact that he never bowed to fate.

huang changgen was born in a remote village in jiangxi province, where although the scenery is beautiful, the economy is poor. his father is a barefoot doctor, and his mother has to borrow rice to make ends meet. the difficult environment made huang changgen realize the hardship of life early, and also inspired his strong desire to change his destiny. he longed to improve his family's situation through knowledge, especially after seeing his uncle change his destiny by getting admitted to a normal college. however, despite his diligence and studiousness, his education path was not smooth due to his poor family and lack of educational resources. after several years of hard work and three repeated attempts, he finally failed to get into college as he wished. this major setback did not defeat him, but instead became an opportunity for him to leave the mountain village and explore the wider world.

after failing the college entrance examination, 21-year-old huang changgen embarked on a journey to guangzhou alone with 600 yuan in travel expenses. this was the first time he left his hometown and an important turning point in his life. in guangzhou, he rode his bicycle around looking for jobs and encountered numerous rejections. faced with the pressure of life and only 100 yuan left, huang changgen once thought of returning to his hometown. but it was this difficult time that forged his resilience and perseverance. when he almost gave up, he was lucky enough to find his first job in a roadside restaurant with a monthly salary of 800 yuan. for huang changgen at the time, this income was tantamount to a huge sum of money, and it also marked his difficult but determined first step.

in the next few years, huang changgen worked many jobs, from children's book promotion in guangzhou to restaurant operator. although there was the joy of success, there were more difficulties and frustrations. in 1999, burdened with a debt of 60,000 yuan, he decided to return to guangzhou with his wife and continue their struggle. after entering the beauty industry, huang changgen quickly showed his extraordinary talents. he first became a regional manager of a company, responsible for developing the national market, and was later promoted to marketing director. during this period, he hosted a number of large-scale training and investment fairs. these valuable experiences laid a solid foundation for his future career development.

however, huang changgen’s entrepreneurial journey was not smooth sailing. in 2007, he co-founded the company with his partners, focusing on selling essential oil products to beauty salons. although there were only a few initial customers, he never gave up and continued to send greeting text messages to potential customers every day. this small gesture earned him many subsequent opportunities. in 2008, the company began to get involved in the health care market. although the performance was mediocre, huang changgen was always accumulating experience. it was not until 2012 that fate opened the door to him again.

by chance, huang changgen came into contact with moxibustion equipment. after personal experience, he was deeply shocked by its remarkable curative effect and the chinese medicine culture behind it. this experience gave him a strong sense of mission to promote moxibustion culture and promote health and wellness. as a result, jin zhupin enterprise and the first "jin moxibustion" brand came into being, and the new concept of "technological moxibustion" officially entered the stage of history and quickly became popular in the market. however, the quality of traditional moxibustion instruments varies, and problems such as high failure rates and poor effects have also been exposed. faced with these challenges, huang changgen did not shrink back. he realized that he must break through the technical bottleneck in order to promote "technological moxibustion" to a broader market.

in 2019, huang changgen decisively invested heavily in establishing a 4,600-square-meter r&d and production base in foshan, starting the road to independent research and development. after continuous technical research, in 2021, jinzhupin launched the fifth-generation magnetic moxibustion instrument, which is the first in the industry to use 300 degrees celsius high temperature extraction technology to extract moxa, which completely solves many shortcomings of traditional moxibustion instruments. this innovation makes "technological moxibustion" a safer and more convenient way of health care. by 2023, the launch of the little sun magnetic moxibustion instrument will mark the widespread popularization of jinzhupin technology moxibustion instruments and successfully enter thousands of households, truly realizing the perfect combination of traditional chinese medicine moxibustion and modern technology.

with the continuous development and growth of gold products, huang changgen has opened up a new path for the technological and internationalization of moxibustion. under his leadership, technological moxibustion started from scratch and gradually won wide recognition in the market. huang changgen is not only a successful entrepreneur, but also an important promoter of the development of scientific moxibustion. he is enthusiastic about public welfare, has helped patients with als recover, and actively promotes traditional chinese medicine culture, hoping that more people can benefit from the traditional therapy of moxibustion.

looking forward to the future, huang changgen will continue to lead jinzhupin to deepen the exploration and research of technological moxibustion. he has always believed that technology is the key to promoting the development of moxibustion, but it is also crucial to the inheritance of traditional chinese medicine culture. it is this concept of both innovation and inheritance that has made jinzhupin a leading brand in the technological moxibustion industry, and will continue to lead the trend of health and wellness in the future.