news

ami beijing sanlitun boutique store and brand’s first coffee shop newly opened

2024-09-30

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

on september 29, 2024, ami beijing's new boutique store in sanlitun was officially opened, further consolidating the brand's retail business territory in east asia, and opening the brand's first coffee shop to enhance customer shopping experience.

ami coffee shop

following the launch of a pop-up coffee shop in november last year, ami opened the brand's first official coffee shop in taikoo li south district, sanlitun, beijing. the ami coffee shop is modeled on parisian architecture, using decorative lines with brand logos, awnings decorated with ami's iconic black and white stripes, and the design of morris advertising columns makes people feel like they are on the streets of paris.

ami coffee shop provides customers with classic coffee, tea, decaffeinated drinks, as well as special drinks and baked goods, including "ami friends" special coffee, "fantasy adventure" tea, "love mark" cakes, etc. in addition, the coffee shop also sells branded mugs.

ami boutique

ami beijing sanlitun's new boutique has a total area of ​​100 square meters and is located next to the coffee shop. the boutique displays and sells the brand's men's clothing, women's clothing and accessories starting from the 2024 autumn and winter series.

the boutique fully demonstrates ami's new store concept, echoes the brand dna of intimacy, eternity and romance, and is full of parisian sentiment.

the store decoration features striped natural oak flooring, polished white marble, beige lime paint, gold-plated metal mirrors and other decorative details to create a bright and elegant shopping space.

ami sanlitun coffee shop & boutique | s6-11a, taikoo li south district, sanlitun, no. 11 sanlitun road, chaoyang district, beijing

about ami

ami was born in paris in 2011 and has been continuously inspired by this city since the brand was founded. ami means "friend" in french and is the acronym of founder and creative director alexandre mattiussi. since its inception, the brand has been committed to providing practical and comprehensive wardrobe options for men and women.

ami represents the concept of friendly luxury fashion, condensing unique fashion silhouettes from parisian elegance and exquisite simplicity.