"instant rubik's cube" xr experience store opened in three stores in shanghai, taking you through ancient times and the future in one second
2024-09-30
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on september 29, three xr experience stores of "instant cube" under s-instant universe, which landed in shanghai for the first time, were opened in the north bund international guest center, shanghai city hotel, and shanghai international fashion center, attracting many citizens and visitors come to experience it and it has become a popular check-in spot not to be missed in shanghai citywalk during national day.
picture source/provided by interviewee (the same below)
"instant rubik's cube" has chosen three distinctive landmark areas for its three xr experience centers in shanghai: the north bund guoke center store, which is not only the launch landmark of shanghai's new fashion products, but also the intersection of urban commerce, culture and entertainment. point. outside the experience store, you can have a panoramic view of the magnificent scenery of the "magic city three-piece suit". inside the experience store, you can travel back in time, or go back to ancient times to experience the magnificent chapter of the virtual world, or travel to 2077 in one second to experience the future technology of cyberpunk style. .
shanghai city hotel is located in the nanjing road and huaihai road business district, adjacent to the century-old castle villa mahler. shanghai city hotel is not only an excellent place for xr experience, but also a paradise for food shopping. after experiencing the "instant rubik's cube", you can continue to explore the prosperity and history of shanghai and enjoy one-stop entertainment and leisure
the shanghai international fashion center store is located in shanghai's new fashion show venue. it was once the venue for shanghai fashion week and attracted many well-known brands. it not only provides a relaxing experience after busy work, but also allows you to enjoy an immersive xr experience in a stylish atmosphere, relax and rejuvenate.
the product series of s-instant instant universe include "instant rubik's cube", "instant starship" and "instant fantasy". among them, the core product "instant rubik's cube" has the smallest site area, only 100 square meters, demonstrating s-instant's space utilization breakthroughs and innovations. the full-sensory xr immersive experience product independently developed by s-instant integrates multiple core technologies such as ai multi-modal full-sensory interaction, ai accurate construction of xr scenes, and ai-assisted content creation, shortening the ip research and development cycle from 1 year to 4 months.
in addition, "moon cube" is the first in shanghai to realize a large-space immersive experience with multiple ip circulation in one hall, creating a flexible space requirement of 100 square meters and an extraordinary experience, providing users with an unprecedented interactive entertainment method. this innovative model not only significantly improves the floor space efficiency and utilization rate of large-space businesses, but also effectively reduces secondary decoration cost losses caused by frequent ip replacement, which undoubtedly brings higher flexibility and economic benefits to commercial operations.
the "instant rubik's cube" product series will launch two ips for the first time: "silk road glory" and "future realm". "glory of the silk road" takes you back to the ancient silk road to experience the blending and splendor of eastern and western cultures; "future land" takes you to explore the territory of the universe and explore a future world with highly developed science and technology.
the strong support of three major state-owned enterprises including shanghai jiushi group, shanghai textile group, and shanghai international port group provided a solid foundation and strong guarantee for the launch of the "instant rubik's cube".
xinmin evening news reporter jin zhigang
