winning another double award, zhijiang liquor industry moves towards "higher" levels
2024-09-30
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on september 27, the china liquor distribution association released the "huazun cup 16th china liquor brand value 200 research report" at the media television center in beijing.
at the press conference, zhijiang liquor industry was rated as "the top three hubei liquor brands in the huazun cup in 2024" and "the top ten new strong flavor brands in china in the huazun cup in 2024". in addition, the brand value of zhijiang liquor industry has climbed to 29.123 billion yuan in 2024. this time, it won the title of "top three hubei liquor brands" and "china's top ten new strong flavor brands". this is a reward for zhijiang liquor industry's outstanding brand power, and it also places high hopes for the future development of zhijiang liquor industry.
since the beginning of this year, zhijiang liquor industry has renewed its attitude from the inside out and made efforts from multiple aspects such as quality, products, and market, giving zhijiang liquor industry the confidence and motivation to move forward to "build a nationally renowned liquor brand." the rising brand value confirms that zhijiang liquor industry has taken the right development path and demonstrated its vigorous growth.
won two awards,peep into the background of zhijiang river
the "huazun cup" hosted by the china liquor distribution association is the first and only brand value evaluation ceremony for liquor brands in china's liquor industry. as the most valuable list of chinese wines, huazun cup has the characteristics of high authority, strong professionalism and great appeal in the industry. it is praised by the industry as the "china wine olympics" and "the barometer of the chinese wine industry".
it is reported that "hua zun cup" adopts the world's leading brand value measurement system, based on various data, to conduct comprehensive and objective calculations of the brand value of alcohol production and distribution companies. therefore, the brands selected by the "huazun cup" can reflect the brand's true market influence and consumer demand, whether in terms of process technology, brand culture or consumer demand. zhijiang winery stood out from many brands and won two awards, which reflects the recognition of zhijiang winery by industry authorities and the market, and also shows high expectations for its brand value and development potential.
zhijiang liquor industry truly deserves the title of "top three chinese hubei liquor brands in the huazun cup 2024". originating from the "qian taiji" ancient trough in 1817, zhijiang liquor industry has a glorious history of more than 200 years. to this day, zhijiang liquor industry is still regarded by consumers and the liquor industry as one of the business cards of hubei liquor.
winning multiple awards is the norm in zhijiang liquor industry. it is reported that zhijiang liquor has won more than 100 national honors and titles, including the national may 1st labor award, china's top ten new famous wines, china's 500 most valuable brands, chinese time-honored brands, chinese geographical indication products, and chinese well-known trademarks. it has been ranked among the top ten in the industry for six consecutive years, ranked first in hubei for eight consecutive years, and many other honors.
in addition, at the "33rd summer olympics hubei athletes enterprise award ceremony" held recently in hubei province, zhijiang winery, as a local representative enterprise in hubei, awarded olympic champions to celebrate the triumph of olympic athletes such as zheng qinwen and sun jiajun with the children of their hometown. , which shows the influence and affinity of zhijiang liquor industry in the minds of consumers in hubei province.
winning the "top ten new strong fragrance brands in china" award this time is the best evaluation of zhijiang liquor industry at the moment.
since the beginning of this year, zhijiang liquor industry has taken on a new look and set off a "zhijiang craze" in the local market, the hubei market, and even the national market. with its unique soft and elegant taste, excellent quality and precise market positioning, it has become a highly sought-after "new force" in the liquor consumption market.
zhijiang liquor industry, which has accumulated many honors, is making a strong comeback and is expected to regain its former glory.
brand value doubled, zhijiang wine industry’s development accelerated
brand is the soul of a company, and brand value is an important consideration in measuring corporate assets and future development. in this value calculation, the brand value of zhijiang liquor industry in 2024 soared from more than 10 billion to 29.123 billion. with rapid growth, we are heading towards another successful milestone.
behind the continuous rise in brand value is the inevitable result of zhijiang liquor industry's renewal, reform and efforts in quality, products, market and other aspects in recent years.
in 2024, with the arrival of industry veteran zhang daohong, zhijiang liquor industry will start from the inside and let all zhijiang people clearly understand and deeply understand zhijiang from five aspects: firm historical confidence, cultural confidence, brand confidence, quality confidence, and development confidence. the core advantages of jiang liquor industry have also made both inside and outside the industry realize once again the strong core advantages of hubei famous liquor.
on june 27, zhijiang liquor industry strategy and product launch conference was held to lock in the development direction with strategy. in terms of products, zhijiang has accurately cut into the vintage wine track, emphasizing the brewing concept of "the true vintage dares to be authentic", ensuring that there is no weighting or blending, and each bottle is 100% true vintage wine that has been stored for a full year; in terms of brand, zhijiang the wine industry implements the "dual brands and three lines" strategy, with the qiantaiji brand establishing height and the zhijiang brand establishing breadth and depth. the construction of differentiated brand echelons not only combines its own brand awareness and reputation, but also locks in development prospects.
in terms of market strategy, the market layout is carried out with yichang base camp as the core market and hubei as the main market. from an industry perspective, zhijiang liquor industry is based on the premise of consolidating the local core market, and at the same time extending and expanding peripheral markets to expand market share. through the point-to-point approach, it is expected to achieve a hot-selling atmosphere and sales volume across the entire channel network.
at the channel level, since taking office, zhang daohong has conducted in-depth market visits and surveys, discussed market issues with dealers, effectively solved market feedback problems, and enhanced channel confidence. it is worth noting that in addition to appearing at the hubei athletes enterprise award ceremony to further build its reputation in the provincial market, zhijiang winery has also recently appeared in many events such as the 2024 cross-strait yandi shennong cultural exchange conference, becoming the wine and wine for event dinners. sacrificial wine is used to achieve the spread of popularity and increase brand power.
overall, the doubling of brand value is a true reflection of zhijiang winery's rapid growth this year, and it is also the epitome of zhijiang winery's accelerating progress towards its goals. intensive cultivation in quality, products, market and other aspects has achieved the breadth and depth of zhijiang winery’s development. it is foreseeable that zhijiang winery will continue to shine along this route. .
