the national day car rental market is booming, with bookings increasing sharply in the northwest, southwest, northeast and other regions.
2024-09-30
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xinmin evening news (reporter yang shuo) the national day holiday in 2024 is approaching, and many people have been planning for a long holiday trip, either traveling, going home, or gathering with friends. regardless of the form, renting a car and driving yourself has become one of the main choices for people. the ministry of transport predicts that the proportion of self-driving trips during this year’s national day golden week holiday will exceed 80%, reaching 1.526 billion trips. data from ehi car rental, a national direct chain car rental brand, also shows that as of september 29, car rental bookings have increased by more than 60% year-on-year, with bookings in the northwest, southwest, northeast and other regions all increasing by more than 100% year-on-year. the market demand is very hot.
it is understood that ehi car rental opened national day reservations more than two months in advance this year, allowing users to better plan their national day travel plans, and launched a batch of new cars before the holiday to provide users with a better experience during national day travel. . in addition, ehi car rental has also recently organized manpower to actively prepare for the competition, stepping up the maintenance and repair of its existing fleet before the holidays to create better car conditions for users.
ehi car rental predicts that many niche tourist cities will be popular during national day this year. for example, bookings in cities such as ningxia wuzhong, anhui xuancheng, and jiangxi xinyu all increased by more than 300% year-on-year. searches in cities such as huozhou in shanxi, pingquan in hebei, and erenhot in inner mongolia volume growth exceeded 200% year-on-year.
it is reported that as a national directly-operated chain brand, ehi car rental has launched many innovative services, such as nationwide free return fees, vehicle deposit free, self-service pickup and return (hicar), smart honeycomb cabinets, in-station pickup and return, etc. it is worth mentioning that this year ehi car rental also reached an exclusive cooperation with railway 12306. users can also directly book ehi car rental services on the 12306 app.
big data from ehi car rental shows that the main groups in the national day car rental market in 2024 are mainly young users and family users. orders born in the 1990s and 2000s account for more than 50%, and the proportion of family users is also very close. in terms of car models, since it is the peak tourist season, the booking situation of each car model is very gratifying.
