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before the cry of strikeout ended, the brainwashing electronic music was already playing. as a member of the kia tiger cheerleading team, li zhujun was on the bench applying makeup one second, and stood up hurriedly to the music the next second, changing hands while holding the foundation box and showing a professional smile, he danced the classic "strike dance" with his teammates.

what no one expected was that this short 18-second video spread like a virus around the world. overseas douyin has a million likes every minute. as a youtube video with a purely korean title, the number of views has exceeded 80 million. koreans in the comment area were extremely surprised: "what is this? it has more views than south korea?"

this is not over yet,people quickly found the account of li zhujun, who just turned 20 years old. within 100 days, li zhujun’s instagram followers skyrocketed to 1 million, which was three times that of the kia tigers baseball team.the contrast between being forced to do business, young and beautiful girls, and powerful music have created another hit in the short video era.

the characteristic of this era is to follow trends. when a video goes viral, thousands of imitators will appear. the kia tigers cheerleaders immediately released a video of other members performing the three-tap dance (which only garnered hundreds of thousands of views). taiwanese group dynamic train also performed impromptu while watching the game. luo zhixiang even introduced the origin of this dance in detail on the show. even the nfl’s dallas cowboys cheerleaders came to join in the fun.

two days after li zhujun's video went viral, olive, the producer of sanzhenwu bgm, also took action. she collaborated with her friends to shoot a douyin video, which quickly received more than three million likes.

even the cba’s zhejiang cheerleading team imitated it twice.

the "strikeout dance" comes from the kia tigers, a strong team of the korean baseball league kbo. when the opponent strikes out, the kia tigers cheerleaders will get up and dance, cheering for the home team and taunting the opponent at the same time. the background music of the three-way dance comes from the accompaniment "lecon studios" produced by producer olive. this accompaniment is sampled from the song "my lecon" released by the korean boy band jtl in 2001.

in fact, the kia tiger cheerleading team will start dancing the "three-strike dance" in 2022, and they will perform it about a dozen times in each game. with the surge in the number of female baseball fans in south korea in the past two years and the popularity of cheerleading on video platforms, the strikeout dance quickly spread and became a signature program of kia tigers games and a part of korean baseball culture.

years ago, american warships and missionaries brought baseball to japan and south korea, and it quickly became the national sport of both countries. in 1982, catalyzed by nearly a century of folk baseball and social reforms, the korean first-level baseball league "kbo league" was officially established. although there are currently only 10 teams, it has become the most popular league in south korea - the half-year league. completed 720 games, breaking the record of "more than 8 million live spectators" 6 years ago.

as korean baseball has repeatedly achieved great results in the world series (even winning the olympic baseball gold medal in 2008), local players have landed in the united states in large numbers, and the gold content and commercial value of the kbo league have also increased.

in addition to large stadiums that are constantly being renovated, korean baseball games offer almost everything besides baseball. fried chicken and beer, barbecued pig's trotters, and fried sausage dumplings are like a large buffet restaurant; the couples area, beach lounge area and lawn picnic area provide different viewing environments. fans sitting in the "passionate viewing area" can also rent helmets to prevent close proximity. the baseball in front of him blew into his face.

korean baseball games certainly have their own characteristics. unlike most sports leagues in the world, kbo allows spectators to bring their own food and drinks. at the same time, tickets for a regular season only cost tens of rmb, free of charge. excellent price and performance.

american baseball games are a leisurely afternoon in which "a family lazily drinks beer and chats." when the long organ music plays, the audience will burst into satisfied applause in twos and threes. the korean baseball game has a tighter rhythm and a more enthusiastic atmosphere, full of beer fried chicken, team singing and dancing, collective cheering and fancy props. every game break is filled with singing, dancing and cheering, just like koreans’ lives filled with work and pressure, vented in a more wanton way on the baseball field.

as one cheerleader put it: "in korea, baseball games are a great place for office workers to come and scream after get off work."

cheerleading culture is the best outlet. competitive sports and korean team style are right in the sweet spot of koreans. in korean baseball stadiums, fans often spend more time standing up and cheering than sitting down to watch the game. from the first ball to the last ball, the cheerleaders will participate in the entire three-hour game, driving fans to cheer along. .

at the beginning of the 21st century, the korean baseball association officially professionalized cheerleading. different from the conventional understanding of most of us, korean cheerleading does not only refer to those female dancers, such as dance teams, bands, mascots, etc., will all be classified into the category of cheerleading, and those who lead the audience to cheer those who shout are usually called cheerleaders.

they have special entry and exit mechanisms, songs and dances, numbers, and even professional coaches. the cheerleading coach will compose slogans and fight songs, lead the team in rehearsing moves, designate the timing for the cheerleading team to stand up and perform, and will set an example during the game. even if the home team loses miserably, they must remain professional.

during a friendly match between the seoul heroes and mlb's los angeles dodgers, the heroes' cheerleading coach led fans in chanting "home run" and hit plastic bottles and inflatable bats loudly.

for this nationally focused game, the coach customized a fight song for each dodger player a month in advance. when shohei ohtani walked into the stadium, the fight songs and cheers in the audience almost overflowed outside the stadium.

the dodgers didn't understand, but were shocked, and then defeated the seoul heroes 14-3.

in the highly commercialized kbo league, kia tigers is the most successful company. they won a quarter of the championships, had the highest attendance in the league, and their cheerleading team was certainly among the best in the league. long before lee joo hoon, cheerleaders such as lee da hye and byun ho yool had become popular many times.

but for the kbo, cheerleaders being too popular is also a worry.in order to prevent cheerleaders from taking over the spotlight, kbo has formulated a strict management system and strives to distinguish cheerleaders from entertainers from training to appearances to off-site activities. yet there are always those who stand out and cannot be defined by their status as cheerleaders.

li dahui is a typical example - as soon as she joined the cheerleading team, she quickly became popular with her appearance and temperament. she was flooded with endorsement cooperation and live broadcast invitations, and immediately attracted rejection and resistance.

captain xu nanhan said online: "the players on the court are the protagonists. our task is to inspire the players. the fans are here for this. if you want to be the protagonist, then become an artist. anyway, you do seem to have that ability." "

although xu nanhan did not mention his name, everyone knew who he was talking about. the agent of the kia tiger official fan club even directly shouted, saying"no matter where we go to the game, there are people sitting in the front row to take pictures of lee da hye, and they will even run into the side channels. this hinders the fans who really want to cheer for the team."

lee da-hye’s fan-pat gifs are also very well-known in china

in the end, lee da hye issued an apology statement and announced her withdrawal from the team.

after three months of silence, lee da-hye made a decision that shocked south korea - to land in taiwan, china, and join the lotte peach cheerleaders of the chinese professional baseball league. without the many restrictions of korean cheerleading teams, lee da-hye soared into the sky and was open to both men and women. the number of followers on ins has almost doubled, and there are crowds of people wherever he goes. from drinks to mobile games to sports brands, gu ailing’s endorsement volume is comparable to that of the winter olympics, and she is called the “strongest foreign aid” by taiwanese.

today, li duohui can already speak chinese and often posts some social media updates in chinese. it even makes people feel that she has almost changed from "foreign aid" to "naturalized"...

lee da-hui's departure caused quite a shock to the korean cheerleading team. within a few years, her former teammates lee ah-young and "korean sweetheart" byun ho-ryu joined the taiwanese baseball community and gained much more than those in south korea. native freedom and benefits.

today, the number of korean cheerleaders in the chinese professional baseball league has reached 9. in the future, this number should continue to increase.

in taiwan, they don’t have to be respectful to their “seniors”, nor do they have to follow their seniors with their hands full of bags. instead, they can show more diverse selves, thus attracting more fans and attention, making both themselves and the team better. making a lot of money is the highest level of happy baseball. this positive cycle not only makes taiwan's baseball industry flourish, greatly increasing the commercial value of chinese professional baseball, but also makes korean fans complain endlessly.

shortly after li zhujun became popular, some korean fans suggested that the team sign her with a "lifetime contract" to prevent her from following in the footsteps of her predecessors and turning the kbo into the whampoa military academy of chinese professional baseball.

this concern is not groundless. at the end of july after the three strike dance became popular, the kia tigers cheerleading team went to taiwan for exchanges, attracting more than 50,000 people to buy tickets to enter the venue. the ticket price tripled and demand exceeded supply.

as soon as li zhujun picked up the microphone, unprecedented cheers erupted in the stadium, and she herself was really frightened by the enthusiasm of the taiwanese fans.

in south korea, they are just tools to cheer for the team, but in taiwan, they seem to be treated like superstars.

after returning to china, li zhujun reposted a large number of various updates during his activities in taiwan, including everything from food to fan interactions. he changed the professional management style of his previous account, as if he was breathing the free air for the first time. no wonder korean fans are nervous.

in fact, everyone can understand the choice of these cheerleaders. they can only set up a pot to cook rice, but there is no reason to set up a pot to cook.

the harsh system of the kbo cheerleading team, the hierarchy of seniority in korean society, and the high-intensity work from the field to off the field are all the main reasons for these young people in their early twenties to leave. after seeing a more relaxed and normal environment, "moistening out" became a natural idea.

there are only three personal dynamic folders of li zhujun on ins. one is a cheerleading video, one is daily fragments, and the other is a trip to taiwan.

it's ironic to say that as the green leaves driving the atmosphere on the sidelines, they made the kbo and kia tigers more and more popular, but after the popularity, they became the targets of ostracism and criticism from their teammates and everyone. the korean baseball community criticized them for stealing the spotlight from the protagonists, and at the same time panicked after they left and tried to plug this loophole.

the popularity of sanzhen dance has not faded yet, and li zhujun’s future has just begun. the traffic attracted by being out of the circle with good looks will inevitably flow with the good looks. it is very difficult to convert this traffic from the vase to the arena.

it’s better to open your mind. the kbo league itself is a hodgepodge of eating, drinking, having fun, chatting about football, gambling, venting and looking at girls. which one is noble and which one is dirty when buying tickets for kia tiger and buying tickets for li zhujun? ?