guangyuntang joins hands with huiboxing to create a new future for e-commerce
2024-09-30
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
in today's era of booming e-commerce, while consumers enjoy convenient shopping, they are also faced with a large number of choices and difficulty in distinguishing authenticity. bad sales tactics such as passing off quality goods as good ones and pretending to be fake ones not only disrupt the market order, but also make it difficult for consumers to discover genuine high-quality goods. however, the rise of e-commerce live streaming is like a dawn, bringing new opportunities to solve this problem.
among many businesses, guangyuntang, as a traditional local enterprise in xinhui, jiangmen, guangdong, has been inherited by four generations of citrus farmers. it has always adhered to its original intention and is committed to breaking through complicated product packaging and marketing methods to present the purest and most comprehensive products. in front of the public. guangyuntang's tangerine peel products adopt the most traditional aging method, from the cultivation of tea branches and tangerine branches, organic planting, to picking, peeling with three knives, turning and drying nine times, and then warehousing and aging. all embody ingenuity and heritage. at present, guangyuntang has its own orchards, factories and three physical stores. it also has 1,685 acres of citrus orchards and 3 aging warehouses in the core production area, making every effort to ensure the excellent quality of tangerine peel.
however, guangyuntang's road to selling tangerine peel has not been smooth sailing. although the traditional aging method can produce high-quality tangerine peel, the cycle is long and the quantity is small, resulting in a relatively high price. at the same time, market competition is fierce. in order to reduce costs, many merchants use manual intervention to accelerate the aging of tangerine peels and launch "craft peels", which makes it difficult for ordinary consumers to distinguish authenticity. in order to break through this dilemma, guangyuntang invested in the field of live broadcasting, but faced problems such as insufficient anchor professionalism and high training costs.
it wasn't until september last year that mo yaxu, general manager of guangyuntang, came into contact with huiboxing digital live broadcast. although they had concerns at first, the actual results far exceeded expectations. the image of the digital human anchor has been restored to 1:1, and can hold the product, display, brew and taste it naturally and smoothly, just like a real person. its cutting ability is even more amazing. it can fully present the color, touch, dryness and humidity of tangerine peel and other subtle characteristics. it can also display the brewing method and the color of the tea, which greatly enhances consumers' purchasing confidence. at present, guangyuntang has launched three matrix accounts in huiboxing, and more matrix accounts will be invested in the future.
since investing in digital live broadcasting, guangyuntang's live broadcast efficiency and user experience have been greatly improved. multiple matrix accounts were launched at the same time, and in conjunction with advertising, the gmv of the digital live broadcast room increased by 160%, the average daily gmv exceeded 10,000, and the roi was greater than 2, successfully achieving a double increase in brand awareness and sales. from an industry perspective, the popularization of huiboxing's digital human live broadcast technology has far-reaching impact. it completely revolutionizes the way of product display, breaks the limitations of traditional live broadcast, makes high-quality products more easily recognized by the market, optimizes the market environment, and reduces operating costs. brands return the saved resources to customers, enhance customer satisfaction and loyalty, build a solid bridge of trust between brands and consumers, and effectively promote the prosperity and development of the e-commerce market.
in the future, huiboxing will continue to work hard to provide diversified and comprehensive digital human live broadcast solutions for e-commerce merchants and traditional industries, accurately solve the business pain points of b-end customers, and create price advantages and excellent shopping for c-end consumers. experience, stimulate the vitality of e-commerce ecology, and lead the industry to open a new chapter of ai live broadcast. guangyuntang will also continue to work hand in hand with huiboxing to inherit quality, innovate and develop, and jointly bring more high-quality products and services to consumers.
