trade-in old for new hits new highs, suning’s eleventh big sale sets off another craze
2024-09-30
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on september 28, suning.com launched the "eleven happy shopping" promotion, fully implemented the 300 billion national subsidy policy, joined forces with brands to increase trade-in discounts as low as 50%, launched hundreds of new 3c home appliances, and launched thousands of sales promotions . at the same time, suning expects to open 130 new stores during the national day period, and over 10,000 stores across the country will launch discounts such as "get cloud diamonds in stores, full discounts on package purchases, and a 9,999 yuan whole-house customized cabinet package" to create a new one-stop home shopping experience for users. .
during the national day promotion period, suning.com increased dual-line shopping subsidies to create new online and offline all-scenario replacement channels. consumers who purchase home appliances in stores can enjoy government subsidies of 15% and 20% for trade-in, with subsidies of up to 16,000 yuan for eight major categories of home appliances. at the same time, suning.com offers corporate discounts and real money to subsidize consumers’ home appliance replacements. at the same time, consumers can receive 1,000 cloud diamonds by checking in at suning stores in core cities, which can be fully redeemed for value-for-money gifts at suning mall with free shipping to their homes. it is worth mentioning that on september 28, consumption at the jiangsu national friendship and family group buying fair was booming, with long queues forming in stores to replace new products. sales at the group buying club stores increased by 155% year-on-year, setting another single-day sales peak.
in the suning.com app, consumers can also enjoy shopping discounts and price commitments such as tens of billions of subsidies, 30 yuan off for every 200 yuan spent, and a 30-day price guarantee. currently, special online trade-in sales in beijing, hubei, guangdong, ningbo, shanghai, jiangsu, qingdao, sichuan and other places have been launched on suning.com app, and consumers can enjoy trade-in subsidies online.
in order to further promote users’ replacement consumption experience, suning.com has teamed up with leading brands such as haier, midea, hisense, siemens, fotile, and skyworth to increase the supply of high-quality products, launch trade-in experience exhibitions, and launch more than a thousand food tastings, flower arrangements, e-sports challenges and other rich activities. at the same time, the suning co-brand launched new products such as siemens intelligent cube dishwashers, midea ningjing series electric water heaters, panasonic fiber world series washing and drying sets, and little swan ningmeng second-generation washing machines. during the national day, suning.com and haier stepped up their efforts to promote trade-in subsidy activities. for casarte high-end products, both parties will invest an additional 30% in corporate trade-in subsidies, and increase the purchase discount to a maximum subsidy of 3,000 yuan.
in terms of instant retail in the same city, suning.com has joined forces with meituan, ele.me and other platforms to increase subsidies for mobile phone, computer digital products and household appliances. "suning.com's official account will continue to live broadcast during the national day, creating a live broadcast matrix of presidents, stores, and experts, and activating the consumption vitality of new quality home appliances with the purchase method of 'online coupon collection and offline experience'." suning.com the person in charge of the live broadcast said. it is reported that suning.com will also work with panasonic to create a live broadcast of factory visits, and issue large-value consumer coupons such as 19.9 yuan for 120 yuan and 200 yuan for 500 yuan. in addition, at suning stores in counties, the retail cloud will join forces with midea, hisense, tcl, panasonic, and galanz brands to conduct special live broadcasts and launch general vouchers for major appliances worth 9.9 yuan worth 200 yuan and 99 yuan worth 300 yuan.
accelerate service innovation and upgrade service experience. during the national day period, suning.com will launch "two-hour delivery and installation of major appliances such as air conditioners" and "free door-to-door, measurement, disassembly, transportation and design" on the basis of integrated delivery and installation of major appliances and door-to-door delivery services during the national day period; no restrictions on channels or brands special services such as "five free and four unlimited", "trade in old and get new and tow the old at one stop". at present, suning.com's service capabilities have covered more than 2,000 districts and counties and more than 30,000 towns and villages across the country, providing residents with professional retail services with "wide coverage and close proximity".
suning.com said it expects to open 130 new stores during the national day period, continue to deepen its physical retail layout, launch new large stores in core cities across the country, and add suning home areas. the new scenes will fully activate new consumption during the holidays and allow users to "customize home scenes." save money and worry.
