shopping malls and first stores enter the market first, and beijing’s “national day” consumption landscape “new”
2024-09-30
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the "national day" golden week is approaching, and the beijing consumer market is bustling. before the national day, three new shopping malls opened in beijing. many well-known brands also took advantage of the national day consumption boom and chose to open new stores before the holiday. new shopping malls and first stores have joined beijing’s consumer landscape, and there is a new place for “shopping and eating” during the national day.
in addition to new store openings, there are also exciting ip activities and large-scale exhibitions, music festivals or film festivals in beijing during the national day. the "four seasons of beijing colors" theme activity "national tide ling·autumn charm of beijing" was launched in october. various market entities in the city carried out nearly 400 special activities, enriching consumption choices during the national day and stimulating business potential.
the first wanxiang hui in tongzhou welcomed nearly 400,000 guests in three days of operation
on september 20, tongzhou wanxianghui, a large shopping mall located in the sub-center of beijing, officially opened its doors to welcome customers. in just three days after its opening, the mall attracted nearly 400,000 visitors and quickly became another new consumption landmark for citizens and tourists.
the shopping center is located in the core area of beijing's sub-center, at the intersection of yunhe east street and tongji road, and is connected to dongxiayuan station of metro line 6. it has a total construction area of approximately 148,000 square meters, with seven floors above ground and four floors underground (two floors commercial space). the project belongs to a dynamic business district that is focused on cultivating in the beijing sub-center and integrates shopping and retail, boutique supermarkets, gourmet restaurants, entertainment experiences, cultural creativity, and characteristic cinemas.
the project brings together more than 260 stores, including 105 regional first stores, 37 high-end stores, and 5 customized stores, accounting for more than 50%.
the valley gathering place, located in the sunken plaza on the b1-b2 floors, creates a dynamic social space and provides customers with a place to rest, relax and watch. performances and various market activities will also be held here. muguang port, located on the l4-l5 floors, creates a cultural experience space. this area focuses on introducing cultural formats to create a stylish and connotative commercial space in the atmosphere of light and shadow. the rooftop garden "starry sky pier" located at l6-l7 of the project is a leisure and entertainment space created by the project. it creates a canal cultural theme scene based on art experience, cultural integration, and science popularization interaction, and provides a good place for leisure and entertainment for parent-child families.
this project is also the first composite smart commercial complex in tongzhou to achieve full coverage of 5g + wi-fi 6. when consumers step into the mall, they can achieve 360° networking without blind spots, whether they are in a store, bathroom or underground parking lot. in addition, the project introduces an indoor ar real-time navigation function. consumers can achieve personal real-time positioning through the wechat applet. on-site store navigation, store facilities, services, and car search can all be indexed, so that you can immersively "walk around the mall" without getting lost.
on the evening of september 22, tongzhou wanxianghui was opened for the first time, and citizens enjoyed the concert in the square. photo by beijing news reporter wang zicheng
huiqin shopping center creates a park-like commercial space
on september 22, huiqin shopping center opened on liuxiang road, fengtai district, providing surrounding residents with a new consumption scene for cultural, sports and tourism businesses. huiqin shopping center is adjacent to songjiazhuang subway station, with a commercial area of approximately 62,000 square meters and a two-story underground parking lot. looking from a distance, the building has a smooth shape and a large 3d naked-eye screen is installed on the building. at night, the facade becomes a light show. relying on the 15,000-square-meter outdoor activity square, it will be built into a park-like commercial space.
huiqin shopping center brings together four major business formats: living facilities, parent-child interaction, leisure and entertainment, and specialty catering. it houses well-known brands such as pizza hut, kfc, chow tai fook, heytea, huawei, watsons, and iflytek.
the shopping mall introduces a large indoor children's playground and a children's growth space on the mi planet, creating a one-stop parent-child life experience center for parents to walk their children + relax and entertain. the hutong food street at no. 86, a scenic gourmet check-in block, has more than 100 shops offering all kinds of delicacies from all over the world. it is open 24 hours a day, allowing consumers to enjoy food, social interaction, leisure and other diverse experiences besides shopping.
"huayuanfang" takes over from "dabai" and becomes a new commercial landmark in mentougou
huayuanfang in mentougou district opened on september 28. huayuanfang is located at the former site of "dabai" in the mentougou river beach area. it was the first choice shopping place for people in mentougou district from the 1980s to the 1990s. "dabai" was formerly known as chengzi department store. it was once a prosperous commercial landmark in mentougou district. with the development of the times, the more novel and diversified huayuanfang commercial renovation project "takes over", allowing the "old river beach" to integrate into the "new life". revitalize the city with new vitality. by creating a "15-minute convenient living circle", residents can enjoy a full range of consumer experiences at their doorsteps.
it is reported that huayuanfang is committed to building an ideal new gathering place for life in western beijing that is in line with the attributes of young and family-oriented customers. it has attracted nearly a hundred brand stores such as hema fresh, poly wanhe cinema, donglaishun, and ziguangyuan, among which there are also there are 4 high-quality brands that have landed in beijing for the first time. in terms of layout, it takes into account retail, catering, entertainment, sports and other business formats, which can meet the consumption needs of multi-level people for quality consumption, leisure and entertainment, and micro-vacation, and enrich the consumption choices in the northern area of mentougou district.
during the opening period, huayuanfang carefully prepared many exciting activities, including limited distribution of more than 500,000 group buying coupons, and the arctic ocean internet celebrity check-in experience area brought 100,000 bottles of arctic ocean drinks for free. from september 28th to october 7th, huayuanfang launched a 4-hour free parking policy for members with any consumption.
a large number of new stores have appeared in major business districts
many brand new stores have also opened before the national day. it is understood that the louis vuitton store located in the central plaza of taikoo li south district in sanlitun officially opened on september 28. the store will display and sell louis vuitton's selected ready-to-wear, leather goods, travel, shoes, accessories and fragrance series. the first store of bakjiang in beijing was officially opened on september 26 in heshenghui, chaoyang, beijing, to capitalize on the "national day" consumption boom.
at the same time, beijing's first diving hall opened in a shopping mall - the first beijing store of universal diving will soon open in chaoji heshenghui, with a water depth of 16 meters, a water entry area of 270 square meters, and a store area of 1,700 square meters. it is equipped with aida, padi, ssi agency certification.
in the tangu neighborhood, many new stores opened at the same time, including the new chinese tea shop in bulai xiandao, the special climate plant cafe, and the first youth film center.
during the national day, more than 10 first and new stores were opened in chaoyang joy city, including under armour’s first beijing store, the north face’s first new concept store in beijing, chunfeng shili’s first store in north china, kule chaowan’s beijing benchmark store, etc. fashion and trend brands, as well as lokal beijing flagship store, jiehuo jie jiepot black gold store, k22's new brand two-thirty afternoon tea store in the country, grandpa does not make tea first store in beijing, red star advance milk bread and other brands.
major business districts have also launched interesting and novel activities. during the national day, the seventh outdoor art season of xiangyun town will run through the national day holiday, with a total of more than 130 public space performances in 10 performance days. from october 1st to 6th, "tangoku echo·valley music week" will be sung at the tangu sound field. 18 groups of musicians with unique styles will gather in the valley, covering many genres such as citypop, jazz, pop, rock, and electronics. .
nearly 400 activities accelerate the integration of business, travel, culture and sports
during the national day, the beijing municipal bureau of commerce, together with relevant departments such as culture, tourism, sports, and district governments, made joint efforts to fully tap resources in various fields and regional characteristics, and closely followed the october "national tide order·autumn rhythm of beijing" in the "beijing color four seasons" with the theme of national day, national tide, national style, autumn rhythm and other hot spots, various market entities in the city are mobilized to carry out nearly 400 special activities to provide citizens and visitors to beijing with a comfortable and convenient golden autumn consumption experience.
beijing has linked up with characteristic business districts, parks and scenic spots, e-commerce platforms, time-honored brands, and domestic trendy brands to organize a series of activities such as the search for authentic time-honored brands, the beijing cultural tourism shopping festival, and the beijing specialty agricultural products consumption season to promote traditional chinese culture and promote high-quality domestic products and local specialty agricultural products. carry out regional characteristic activities such as the dongcheng time-honored brand carnival, haidian national trendy beijing products festival, temple of heaven and beihai park national day cultural and creative markets to create a new scene for national trendy consumption.
dongcheng, shijingshan and other districts will hold a series of "culture + fashion" activities such as brand shopping festivals, cultural performances, and trendy interaction. the 9th beijing wangfujing international brand festival has been launched on september 25. theme activities, first shows and first exhibition activities will be presented in a concentrated manner, and "new products" will be rolled out from september 25 to late october. the brand festival strives to promote the diversified integration of culture, commerce, technology, digital and fashion, and implement a number of new consumption scenarios that "integrate ancient and modern times, china and foreign countries, and virtual reality". during the brand festival, a number of high-quality debut activities represented by the "iberian peninsula cultural exhibition activities" and the "look at the central axis of my world" vr interactive exploration and experience exhibition were presented.
in addition, the "inbound consumption and payment convenience demonstration business district co-creation plan" was first implemented in 18 shopping malls including wangfujing department store, joy shopping center, and dong'an market. it ensured diversified payment methods, established rapid problem feedback channels, and carried out marketing activities. measures such as profit sharing will enhance the in-depth integration of consumer service scenarios and payment convenience, and continue to improve the payment convenience for overseas visitors to beijing.
beijing news reporter chen lin
editor bai shuang proofreading lu qian
