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liu qiong, chief reporter of shenzhen business daily·readchuang client

from october 1st to 5th, the 2024 shenzhen shopping season - shenzhen sino-french consumer experience week and futian international consumer week will be held in shenzhen. more than 50 domestic and foreign brands will be unveiled at shum yip uptown, more than half of which are internationally renowned brands.

as one of the key activities of the "2024 shenzhen shopping season", this event focuses on "commercial consumption experience" and aims to provide consumers in the greater bay area with an in-depth experience of the cultural charm of china and france at close range.

at this event, well-known domestic and foreign brands will join hands to appear. during the national day golden week, shum yip uptown will bring together brand merchants from france, italy, spain, hong kong, shenzhen and other countries and regions, covering a variety of business formats such as food, home furnishings, beauty, skin care, jewelry, and more. specialty products such as french wine, honey ham and aromatherapy show consumers the traditional french life style in an all-round way, and take everyone to appreciate the exquisite chinese and french life aesthetics. citizens can immerse themselves in the unique charm of the "french goods market" at their doorstep.

at the same time, the event will also invite shenzhen local brands in the fields of food, catering high-end porcelain, intangible cultural heritage retail and other fields to participate in the exhibition, and set up interesting stamp collection and check-in activities to create a prosperous, diverse, creative and fun sino-french consumer market. time-honored brands, new national trends and major international brands are all showing their style, and consumers can enjoy a feast of integrated chinese and foreign consumption without leaving the country.