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the fourth ctrip 919 global travel deals festival concluded successfully. this year, in an environment where the retaliatory tourism craze has faded and overall consumption has become more rational, this 919 has highlighted the resilience of tourism consumption and user stickiness. the total transaction volume of 919 activities exceeded 1.7 billion yuan, an increase of 48% year-on-year.

data shows that the sales volume of the influencers who participated in 919 this year increased by about 25% compared with last year. they successfully placed over 180,000 travel orders for fans, and 1.16 million people joined the global itinerary pre-stocking army. judging from the ranking of products brought by individual experts, "xiyu", which focuses on hotel vacation products and guides, "travel radar", which focuses on product cost-effectiveness, and "travel zhishibu", which specializes in travel route guides, rank among the leading brands. top 3 on the goods list.

judging from the growth data of this 919 travel stocking and cost-effective festival, the sales volume of "aika love wool", an expert who brings discount information to consumers, has increased by 146% compared with 2023. in april this year, "peach dad love travel" joined ctrip for the first time as a delivery expert. during this 919 period, he became a dark horse expert. sales of delivery products increased rapidly, and he broke into the top ten of the list.

since the beginning of this year, the popularity of cross-border tourism has continued to increase. there are as many as 2,667 overseas tourism merchant brands in this year’s 919 event, and the travel products that experts have participated in have been brought to more than 100 countries or regions. in the overseas ranking list of experts, "xiyou", "travel knowledge book" and "travel radar" ranked among the top three in terms of gmv.

"the strong alliance between ctrip and daren can continue to expand travel options for consumers, and at the same time, it can also better graft new point-to-point marketing links between travel products and daren fan groups." a relevant person in charge of ctrip said that today's travel influencers are no longer limited to the basic needs of fans, such as sharing travel guides and discount information. more and more excellent influencers are able to select products from a variety of travel products that are suitable for their own fan groups and meet their precise travel needs. private fans bring more suitable products, better services and more favorable prices.

in the "rising talent ranking list", the video account master "xiaochai travel magazine" successfully made the list this year, and its potential index soared. this year, it has accelerated the transformation of high-quality content into actual sales with its planting videos focusing on overseas hotels. at the same time, more and more travelers have successfully gained fans through high-quality content on the video account.