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continuing to talk about "symbiosis with the united states", kao's exhibition at the seventh ciie enters a one-month countdown

2024-09-29

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the much-anticipated 7th china international import expo (hereinafter referred to as the ciie) has officially entered the countdown state, and kao group’s seventh ciie journey is about to begin. as a "full-time student" who has participated in seven consecutive ciies, kao group will continue to bring dazzling innovations in various business fields and convey new value created based on the vision of "symbiosis with beauty" from different angles.
kao booth at the 6th china international import expo
for kao, the ciie is not only a window to showcase innovative achievements, but also a link connecting people living around the world. at the 6th china international import expo, kao and the audience reviewed the thirty-year "flower" road that he has walked side by side with chinese people. in addition, biore's new sunscreen products using kao group's unique high-efficiency film-forming technology and the kerun essence product newly developed for chinese consumers with dry and sensitive skin have become popular products that audiences are eager to inquire about. kao (china)’s first mini-program smart application - "kao life+" also interacted with the audience at the ciie for the first time, providing a full range of professional advice and personalized solutions for skin care, beauty and hairdressing, and health.
this year, kao will continue the esg theme of "coexisting with beauty" and will also demonstrate kao's philosophy and actions to get closer to consumers and create a better life through the "multi-touch point" strategy. under the guidance of kao group and kao (china) esg strategies, its brands such as curin, furifense, biore, and leerya will join hands in participating in the exhibition to provide consumers with more products and solutions that connect to a better life; digital "black technology" "-"kao life+" will also be launched with new functions, opening up new possibilities in technology and lifestyle; in the chemicals exhibition area, kao will bring many environmentally friendly innovative products and achievements in the agricultural field in a unique way.
with the help of the ciie, kao not only showcased its high-quality products and research and development results to partners and lifestyle consumers, but also conveyed its corporate philosophy and brand value to the chinese market, and made a message of joining hands with all walks of life to create "symbiosis with beauty". the seventh ciie is about to open. we sincerely invite everyone to pay attention to the kao group’s booth in hall 6.1 of the consumer goods exhibition area, and experience kao’s “multi-touch” innovative practice in a panoramic manner, opening up a new way of a better life.
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