first show, first show, first show, first show, first show, opening of the 9th beijing wangfujing international brand festival
2024-09-29
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china youth daily client news (china youth daily·china youth daily reporter zhang min) the 9th beijing wangfujing international brand festival recently opened. many brands launched their first shows and exhibitions, innovating consumption scenarios, enhancing consumption vitality, and comprehensively assisting the construction of beijing as an international consumption center city.
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the relevant person in charge of the wangfujing management committee said that this brand festival highlights the advantages of cultural resources, strives to promote the diversified integration of culture, commerce, technology, digital, and fashion, and implements a number of new consumption scenarios that "blend ancient and modern, chinese and foreign, and virtual and real" ; highlight the advantages of the first show, focus on the image display of well-known brands and the launch of new products, support both the innovation of time-honored brands and the new trends of national style and trend, and form a high-quality consumer supply that is both near and far; highlight the advantages of international platforms and insist on market-oriented operations mobilize business resources, optimize the regional business environment in an all-round way, and build an international display stage and development platform for high-quality brands and excellent enterprises; highlight the advantages of landing development, adhere to the principle that "behind activities are projects, and behind projects are enterprises", focusing on "first launch" the entire chain development process from "first store" to "headquarters" actively promotes the launch economy.
the "inbound consumption and payment convenience demonstration business district co-creation plan" was also released simultaneously. with the support of the financial affairs office of the beijing municipal party committee, the beijing branch of the people's bank of china, the dongcheng district people's government, and the china payment and clearing association, the plan will be first implemented in 18 shopping malls including wangfujing department store. by ensuring diversified payment methods and establishing rapid problem feedback channels, marketing activities and profit sharing and other measures will enhance the in-depth integration of consumer service scenarios and payment convenience, continue to improve the convenience of payment for overseas visitors to beijing, and enrich the foreigners’ travel and consumption experience in beijing.
the “wangfujing culture, business and tourism integration new scenario digital art center” was also officially unveiled. the digital art center was jointly built by wangfujing group, boe, and people's creative. it links digital technology with culture, tourism, and business scenarios and integrates business formats. through the two major digital art exhibitions "spiritual realm·future inspiration world" and "dunhuang super universe" and more than twenty immersive interactive installations, using holographic sound and light, naked-eye 3d, ai generation technology, vr glasses and other technological means to unlock n ways of playing art and culture, and experience an immersive cultural journey.
in the past three years, a total of 158 first stores, flagship stores and innovative concept stores have been introduced in wangfujing business district, triggering the "first store effect" such as first launches, first shows and first exhibitions. during the brand festival, a number of high-quality debut events, represented by the iberian peninsula cultural exhibition and the "look at the central axis of my world" vr interactive exploration experience exhibition, were presented together to promote "traffic" to "retention".
in addition, the "look at the central axis of my world" vr interactive exploration experience exhibition, which uses scientific and technological means to construct a 1:1 full three-dimensional high-precision simulation scene of the central axis, will also debut on wangfujing street during the brand festival. using high-precision 3d modeling and large-space virtual reality technology, the glorious history and modern style of the central axis are vividly presented to the audience.
source: china youth daily client
