when the fragrance of tea meets magic, jasmine milk white joins hands with "my little pony" to touch the hearts of girls!
2024-09-29
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in the golden autumn of september, the fragrance of tea meets magic. jasmine creamy white officially announced that it will join hands with the popular ip my little pony to launch a limited edition joint event from september 29th to october 10th. jasmine milk white once again combines the in-depth exploration of eastern tea drinking culture with modern expressions. in the wave of homogeneity in the tea drinking industry, it successfully stands out through its unique brand positioning and marketing strategy.
national day craze is coming, jasmine milk white opens up a new battlefield for tea drinks
in view of the fact that the number of travels exceeded 800 million during the "double festival" last year, and that this year's may day and dragon boat festival holidays also showed strong travel momentum, jasmine milk white seized the golden opportunity of crowd gathering and consumption explosion during the national day holiday, and chose to cooperate with my little pony this ip, which has a wide fan base around the world and is highly recognizable, carries out cross-border cooperation.
my little pony has built a unique magical world with its core concepts of "cute personality" and "sincere friendship". among them, the colorful character settings and ubiquitous girlish elements are deeply loved by fans around the world, especially young women.
in order to make this joint brand more universal and more popular, jasmine milk white carefully selected six products from the signature jasmine, gardenia, and orchid series - jasmine milk white, one jasmine flower, jasmine needle king, and gardenia milk white. , a gardenia, and white orchids are used as cooperation carriers. while continuing the brand's unremitting pursuit of floral tea drinks, they also incorporate the magical girl heart elements of my little pony to convey dreams and beauty.
jasmine milk is well aware that my little pony, as a classic ip with "ultra-long standby time", has cross-generational charm, and the differentiated needs of fans of all ages provide it with a broad market space. if the generational transition can be accurately grasped, it can often bring unexpected explosions. jasmine milk itself is a new tea brand with unified values, high recognition, distinctive features and strong fan stickiness. together with my little pony, it is expected to open up new growth points in the fierce tea market. this joint branding is not only a deep collision and integration of the two brand spirits, but also a reflection of jasmine milk white’s deep understanding and precise reach of young consumer groups.
the favorite fans have upgraded again, and apple, the king of needles, is back!
it is worth mentioning that jasmine milk white, which has always been a fan favorite, has announced that the chinese valentine's day limited tea drink "needle king apple" will return together and be launched as a joint special blend in all channels in order to repay the enthusiastic expectations of its loyal fans! this tea drink carefully selected apple juice, full of fragrant fruity aroma, cleverly blended with jasmine needle king. when drinking, the first taste is fruity, sweet and refreshing, and then the elegant aroma of jasmine slowly rises. the base note is mellow milk intertwined with apricot fresh spirit, rippling sweetness, and a long aftertaste. one sip brings the sweetness and freshness of the entire autumn.
among them, the jasmine needle king comes from the high-grade roasted green pekoe from the top of fuding mountain, and is accompanied by futian fragrant jasmine. it is scented by ancient methods to show its pure original fragrance. recently, this tea also won the "four-star product" award in the "2024 national jasmine tea product quality and packaging survey and selection results". the extraordinary quality of jasmine milk white has once again been recognized by industry authorities!
during the event, jasmine milk white will also bring a series of co-branded peripheral products, including co-branded refrigerator magnet blind boxes, stamp stickers, water cups, cartoon paper cups and paper bags, etc., to provide consumers with diversified collection and experience choices. on september 29, jasmine milk white invites all explorers to enter the magical world of dreams! (hebei internet radio and television station)
