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on september 27, the signing and project launching ceremony of the changchong pear industrial revitalization demonstration project in zhujie town, guangnan county, jointly sponsored by the china rural development foundation, baoshan iron and steel co., ltd., and the people's government of guangnan county, was held in zhujie, guangnan county town held. in 2024, the china rural development foundation and baowu group, with the strong support of the guangnan county people's government, will use the guangnan county pear industry as the entry point, the cooperative as the carrier, the market as the guide, and the goal of increasing farmers' income to create the industrial demonstration village helps the upgrading and development of changchong pear industry. chen xianshun, vice chairman of baosteel co., ltd., qu jun, chairman of the labor union of baosteel co., ltd.’s silicon steel division, chen qiujian, director of the intelligence center of baosteel co., ltd.’s central research institute, zhu gang, secretary of the party branch of the information center of baosteel co., ltd.’s central research institute, secretary of the party branch of the business planning department of baosteel co., ltd.’s silicon steel division zhang jicheng, baosteel co., ltd. trade union manager hou zhibo, deputy secretary of guangnan county party committee liu xuanliang, deputy county mayor of guangnan county people's government wu pengbao, secretary of party committee of zhujie town people's government ji yinyin, deputy secretary of party committee and mayor of zhujie town people's government yue qingsheng, gao lang and zhang zitao, directors of china rural development foundation, and representatives of beneficiary villages and cooperatives attended the project signing and launching ceremony.

(project signing and launching ceremony site)

zhujie town, guangnan county, has a long history of planting changchong pear. due to the unique natural conditions of zhujie town, changchong pear has the excellent qualities of large fruit, thin skin, juicy and sweet taste. in recent years, guangnan county has vigorously developed plateau specialty industries. as one of the important industries, changchong pear in zhujie town has a planting area of ​​more than 10,000 acres. it is one of the most potential sunrise industries in guangnan county, and it also carries rich culture. the heritage, with its significant economic value, is becoming a powerful force in promoting the rural revitalization of guangnan county.

(liu xuanliang, deputy secretary of the guangnan county party committee)

industrial revitalization is the key to rural revitalization. the project is based on the two parties adhering to the principles of co-construction and sharing, adapting measures to local conditions, characteristic development, and farmers as the main body. it takes industrial revitalization as the engine, comprehensively considers the actual situation of the village, and explores "upstream co-cultivation and chain" through the intervention of "quality + brand + whole industry chain". the industrial integration development model of "co-construction, brand co-creation, and resource sharing" promotes high-quality and efficient development of industries, drives more farmers to share development results and achieve a prosperous life, and promotes the overall revitalization of rural areas.

(li zongzhi, director of the industrial development project department of china rural development foundation)

the changchong pear industry revitalization demonstration project has a total investment of 2 million yuan. it will adhere to the principles of co-construction and sharing, adapting measures to local conditions, characteristic development, and farmers as the main body. it will establish joint cooperatives with villages and towns as the starting point, expand business coverage, promote the development and growth of joint cooperatives, and form demonstration project site to drive industrial development in guangnan county. the successful signing ceremony of the industrial revitalization demonstration village project has injected strong impetus into the rural revitalization of guangnan county. it is believed that in the near future, zhujie town will become a beautiful rural model with prosperous industries, livable ecology, civilized rural customs, effective governance, and affluent life.

(project signing site)

(scene of project unveiling ceremony)

the china rural development foundation has taken root in the countryside and has been working hard for many years to explore practical and effective ways to revitalize rural areas. in the future, we will integrate resources from all walks of life to help small farmers connect with the market, empower industrial upgrading, promote the effective connection between small farmers in underdeveloped areas and modern agriculture, and help the sustainable development of rural industries.