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under the guidance of the social services department of the all-china federation of industry and commerce, on september 29, the bijie municipal people's government (hereinafter referred to as "bijie") and ant technology group co., ltd. (hereinafter referred to as "ant group") signed a framework agreement to focus on industrial revitalization and talent development. deepen cooperation in four dimensions: revitalization, cultural revitalization, and public welfare to prevent return to poverty, and work together to promote bijie's rural revitalization.

in terms of industrial revitalization, ant group will support bijie county’s agricultural products and the development of industry leaders through the “hundred counties and hundreds of products to help farmers” campaign and the mybank’s inclusive finance project; in terms of talent revitalization, it will launch the “digital mulan” b&b butler training and digital new farmer training help bijie cultivate talents and stimulate endogenous motivation; in terms of cultural revitalization, bijie enriches bijie by building county public brands in pilot counties, upgrading agricultural product brand systems, and implementing the "chasing the wind plan" campus women's football project. characteristic regional culture.

if rural areas are to be revitalized, it is particularly important to prevent key groups from returning to poverty. to this end, ant group will use its own technology and platform capabilities to introduce a group of medical assistants, student assistants, and high-quality public welfare projects such as helping the elderly and the disabled help consolidate the results of poverty alleviation and secure the bottom line of preventing return to poverty.

it is understood that this signing is a further deepening of cooperation between the two parties in rural revitalization after zhijin county in bijie city. prior to this, on november 22, 2023, the social services department of the all-china federation of industry and commerce, ant group, and the people’s government of zhijin county, bijie city signed a tripartite agreement to comprehensively deepen cooperation in rural revitalization, from expanding and strengthening county local specialties to cultivating digital professional talents. , support the development of rural campus women’s football, enrich rural women’s health and education security, introduce more public welfare projects and social resources, etc., and explore county-based assistance demonstrations.

up to now, ant group has launched more than 10 cooperation projects in zhijin county. taking industry as an example, through the "hundred counties and hundreds of products to help farmers action", ant group has helped 12 county-level agricultural product brands such as zhijin bamboo sunflower, red heart kiwi fruit, and saponaria rice to reach the top of the national rankings on taobao and tmall, driving consumption assistance of 9.58 million yuan. through mybank, ant group will provide 100 purely credit-free, unsecured interest-free loans to industrial leaders in bijie city in 2024.

in order to improve the production and processing capacity of the zhijin bamboo fungus industry, ant group relied on the advantages of the alipay platform, joined forces with public welfare organizations and caring netizens, and donated a batch of modern agricultural machinery and equipment such as automatic drying, packaging, and experimental testing equipment to zhijin county to establish zhijin county the first automated bamboo fungus processing workshop. on september 25, the workshop was officially put into use.