from follower to leader: how suker broke technical barriers and became an industry legend
2024-09-29
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
eye protection lamps have gradually moved from niche demand to mass consumption, and once attracted many brands to enter the market one after another, represented by major eye protection categories such as ceiling lamps, chandeliers, table lamps and floor lamps, all of which are quietly replacing ordinary desk lamps. at the same time, it also revealed the development potential of eye protection lamps.
after seeing the market prospects of eye protection lamps, some companies still adhere to the principle of "supply and demand first" and choose to continuously increase production investment. this approach of only increasing production without improving quality has led to intensified competition among leading brands. in recent years, the dark horse brand "shuke", which was successfully selected into the brand selection project, is particularly outstanding for its "eye protection". the self-developed "rrt2.0 red light eye-candy technology", "purple light excitation full-spectrum technology" and "3rd generation sdit adaptive dimming technology" and other pioneering technologies have created the perfect results of "eye-candy and eye-protection"!
in 2023, the eye protection lighting market on the taoxi platform experienced significant growth, especially for full-spectrum concept products, with sales increasing by 574.5% year-on-year. among the four major categories of eye protection lamps, the growth rates of ceiling lamps, chandeliers, table lamps and floor lamps all exceeded 100%, showing the enthusiastic response from the market. leading brands such as shuke, benq, and berman occupy the market advantage, and domestic brands are also rapidly following up to meet consumer needs through intelligent and differentiated product functions. e-commerce review analysis reveals consumers’ preferences for brightness, color temperature and appearance design, as well as the special needs of specific groups such as mothers and infants for eye protection lamps.
1. from follower to leader: how shuke broke technical barriers and became an industry legend
when it comes to the "four major brands" in the field of domestic eye protection lamps, i believe most friends will mention the four names of shuke, benq, berman, and hassight.
although shuke is the youngest one in terms of the time of brand establishment, it has become popular due to its "medical eye care" characteristics. based on eight years of optical experience, it has mastered up to 16 core bio-optical technologies. , in terms of central illumination, it is 320% higher than the national aa standard, fully meeting the latest [children’s myopia prevention and control]. in addition, it focuses on the two fields of eye protection performance and blue light filtering, relying on its the original rrt2.0 red light eye-candy technology and purple light excitation full-spectrum technology directly opened up shuke's popularity across the country, and even rarely received the recommendation of lilac's doctor team and cctv broadcast. it is also the only one that can reduce the risk of myopia by 96%. a brand that can also relieve 92% of eye fatigue.
one of the business cards: rrt 2.0 red light eye-catching black technology
since 2018, suker has not immediately devoted itself to the production and research and development of intelligent desk lamps. instead, it has chosen to focus on the research and development of "medical eye care" for eight years, and eventually became the first breakthrough "red eye care" in china. a brand with technical barriers. this technology accurately filters harmful blue light of 380~455nm, and also enhances the beneficial red light wavelength of 670nm, delivering "nutrition" to the eyes. it not only breaks the market advantage of some well-known brands' eye-protection table lamp products that use intelligent operation as their selling point in the chinese market dominance.
furthermore, a full-link "type 3 segmented" design has been developed to target the visual development of different age groups including the visual sensitive period, learning growth period, and visual maturity period, effectively reducing the risk of myopia by 96%, refreshing it has reached the upper limit of the performance of red light for eye care.
business card two: purple light excitation full spectrum technology
shuke has become one of the very few eye protection brands that integrates "purple light excitation full spectrum" technology into eye protection desk lamps, effectively solving the problem of blue light hazards in eye protection desk lamps. it is equipped with 112 specially developed sunlux eye protection chips, which can effectively reduce the harmful effects of blue light. suppressing the source of blue light, greatly reducing the harmful blue light peak of 400~450nm, making the blue light content 70% lower than the national standard rg0 blue light content, achieving a true sense of "0" blue light harm, effectively reducing 92 % of eye fatigue. at the same time, in the subsequent product research and development, shuke continues to innovate and upgrade this technology, providing consumers with more choices and promoting the development of "zero blue light eye protection desk lamp".
2. deeply cultivate technological innovation, suker shuke builds a moat for eye protection table lamps
so in the face of many eye protection desk lamp brands, is it possible for suker to tap into new incremental markets?
the answer is: yes.
the 3rd generation sdit adaptive intelligent dimming creates an ai customized photo environment engine
different from the previous dimming technology of eye protection desk lamps, suker has chosen to take a proactive approach in terms of intelligent dimming technology, fundamentally solving the problem of monitoring frequency. it is equipped with a third-generation sdit adaptive system, with millions of levels of dimming depth, and uses an ai customized high-precision optical sensor that can detect the surrounding brightness, color temperature and spectrum at a speed of 120 times per second during the startup process. this system not only improves the accuracy of data collection, but also introduces intelligent algorithms that can accurately predict and respond to light changes, ensuring that the light remains in a uniform and stable state at all times, and reducing visual fatigue by 92%.
upgraded version of dt multi-dimensional diffusion 2.0 technology, creating the most realistic sunlight simulation technology in history
the combination of light-expanding particles + 6-in-1 corrugated uniform light film + 20 million nanoscale light guide plate + diamond upper prism used on the luminous surface, combined with dt multi-dimensional diffusion 2.0 technology, simulates the refraction of sunlight, making the light emitted after up to 1,800 diffusion reactions during the process, it can fully cover every detail of the room during the lighting process, so that the sunlight reduction degree reaches 99.8%. in addition, its oclt optical lens technology combined with a high-density micro-prism plate can effectively reduce the ghosting effect of images and text by 52% through quadruple refraction and diffusion of light, making the line of sight clear and natural. at the same time, this design softens the light source, improving the softness of the light by 89% and avoiding the glare when looking directly.
continuing to use plp photoelectric processor, after the innovation, it is more stable light source output
in order to make the lighting effect consistent, suker has developed the plp photoelectric processor. this advanced technology combines multiple functions such as light sensing feedback, intelligent optical feedback, color control and intelligent algorithms. compared with the previous generation, its durability has increased by 146%. even under high-intensity use, the light source can still maintain stable brightness and color temperature, which greatly enhances the output stability of the light source.
so what does a perfect score answer sheet look like?
while other brands use low-quality materials, shuke always adheres to its original intention. screen one by one from 12,815 types of components for collection, testing and analysis. an average of 147 components are selected for attribute updates every month. before the product was released, it had to undergo more than 200 extreme environmental tests, and more than 20,000 families were invited to participate. the participants ranged in age from 6 to 60 years old, and the research and development standards were raised to the most stringent state, with an abnormal level. the five 30% quality elimination principles (30% selection and elimination of raw materials, 30% elimination of component testing, 30% elimination of semi-finished product assembly, 30% elimination of complete machine testing, and 30% elimination of finished products from the factory) have always been adhered to with high-precision quality. in principle, it is precisely because of passing these tests that shuke can promptly discover safety hazards and make improvements, and submit a "full score answer sheet" to each customer.
by exchanging technology for volume, the eye protection desk lamp industry is expected to grow
suker insists not to participate in price wars, but focuses on technological innovation of "medical eye care". and the person in charge of suker bookstore made it clear: "we are committed to more interesting innovations, rather than falling into homogeneous competition." compared with the "price-for-volume" strategy, suker bookstore's "technology-for-volume" strategy is more it can promote the maturity of the medical eye protection industry chain and accelerate the reuse and mass production of technology. suker's upgrade of eye protection table lamps not only resists the pressure of industry competition, but also demonstrates new breakthroughs in "intelligent manufacturing in china" . in the future, suker will surely bring more surprises in the field of smart cleaning just like the launch of l2 pro.
editor: rwzh4
