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on september 26, "paris fashion week ordos cashmere fashion day" made a stunning appearance in the fashion capital of paris, and opened grandly at the famous fashion landmark palais brologna in paris. the dominant cashmere brand from ordos city relies on its profound design heritage and exquisite craftsmanship to demonstrate the unique charm and warm power of cashmere clothing to the global fashion industry. the profound cultural accumulation combined with innovative design thinking and the unique charm from the east are constantly giving shocks and surprises to the world's fashion industry.

"paris fashion week ordos cashmere fashion day" grandly opened at the palais brologna in paris

the event was sponsored by the china council for the promotion of international trade ordos city committee (hereinafter referred to as the "ordos city council for the promotion of international trade") and hosted by zhiao pengcheng (shenzhen) exhibition co., ltd., based on the resource endowment advantages of ordos and relying on the global fashion network of the french zhiao exhibition group , to help ordos city’s high-quality cashmere spinning enterprises and specialty products enter europe, and accelerate the opening of a new chapter in ordos city’s “building a world-class cashmere industry”!

ordos cashmere fashion day event consists of a city industry promotion conference with the theme of cashmere industry chain, a fashion show of high-quality cashmere brands in ordos city, as well as trade exhibitions and trade exhibitions of more than ten ordos city cashmere industry chain leading enterprises. french business exchange seminar.

international buyers such as galeries lafayette, merci, and tom greyhound, fashion director of madame figaro china figaro chinese edition fashion editor hao wen, fashion editor of blasted magazine blasted magazine fashion editor anh tran, ounder/contributor of dfdc/vogue singapore dfdc founder of the digital fashion designers committee, david cash, author of vogue singapore, elga homitska, reporter of l'officiel baltic journalist, tay borges, author of harper's bazaar brazil, and other international media representatives, sino-french businessmen association members, fashionistas, etc. gathered at the scene to witness the dazzling ordos cashmere industry chain blooming on the international stage.

going both ways, fashion business opportunities

ordos cashmere industry chain european promotion conference

during his state visit to france in may this year, president xi jinping proposed the need to “exploit the vast potential of mutually beneficial cooperation and promote an upward balance in bilateral trade.” this event coincides with the key opportunity of the 60th anniversary of the establishment of diplomatic relations between china and france. the ordos city economic and trade delegation went to france to carry out exhibitions, economic and trade exchanges and promotion inspection activities, actively responding to the call of the china council for the promotion of international trade "thousands of delegations going overseas" to help enterprises expand overseas. market to promote the “two-way rush” of economic and trade exchanges between china and france.

at 5 pm local time, the ordos cashmere industry chain european promotion conference kicked off at the palais brologna in paris, france. ms. su cuifang, vice chairman of the ordos municipal people's political consultative conference, said that this event not only marks the first time for a chinese cashmere brand group to enter the official event schedule of "paris fashion week", but is also a historic breakthrough for the ordos cashmere industry to enter the international fashion palace.

mr. li wenguo, deputy general representative of the china council for the promotion of international trade in france and secretary-general of the china chamber of commerce and industry in france, emphasized the potential for cooperation between china and france in the cashmere industry and other fields, and expressed the intention of the china council for the promotion of international trade and the china chamber of commerce and industry in france to jointly promote sino-french industrial chain cooperation. vision.

mr. li wenguo, deputy general representative of the china council for the promotion of international trade in france and secretary-general of the china chamber of commerce and industry in france, delivered a speech

the "ordos cashmere fashion day event" was included in the official schedule of the tranoï exhibition, which fully demonstrated the influence of the ordos cashmere brand on the international fashion stage. boris provost, general manager of tranoï, expressed his high appreciation for the excellent quality of ordos cashmere industry and looked forward to further strengthening cooperation and jointly exploring the market.

tranoï general manager boris provost delivered a speech

mr. huang jianjun, deputy director of the ordos agriculture and animal husbandry bureau, and mr. yang guangyao, deputy director of the ordos high-tech zone management committee, introduced the location, resource and industrial advantages of ordos at the promotion meeting, and issued a message to europe from the "rongdu of china" sincerely invites all walks of life to share resources, invest and develop businesses, and join hands to build the global cashmere dream. mr. bai eryun, the head of international trade of ordos cashmere group, shared the legendary journey of becoming an industry leader from a corporate perspective, and narrated the chapter of the era of the joint achievements of "one city, one company, and one brand".

at the end of the promotion meeting, ordos city council for the promotion of international trade and tranoï exhibition signed a letter of intent for cooperation. the two parties will collaborate in various aspects such as exhibition cooperation, design exchanges, marketing promotion, trade negotiations, and fashion trend research to enhance the international visibility of ordos cashmere industry chain and help china the new development of cashmere brands on the global fashion stage.

ordos council for the promotion of international trade and tranoï exhibition signed a letter of intent for cooperation

oriental aesthetics, cashmere splendor

ordos cashmere brand fashion show

the most eye-catching focus of this event is the "ordos cashmere brand fashion show". high-quality cashmere brands such as paranti cashmere, abrodi, shuangqi cashmere, and mobei cashmere, representing the cashmere industry in ordos city, jointly presented a cashmere dress feast that blended traditional chinese culture with modern fashion, using the smart oriental culture expands the aesthetic power of cashmere art.

with the theme of "chinese cashmere brand born different: love for the world", paranti cashmere's national-style cashmere coat combines the classic design of hanfu and modern tailoring, deeply integrating eastern traditional culture and western fashion trends, giving cashmere fashion has a new vitality.

paranti cashmere's works displayed at the "ordos cashmere brand fashion show"

integrating with life and living in harmony with nature, abrodie expresses his reverence and pursuit of life with the theme of "nature and pastoralism". abrodi presents not only noble cashmere products, but also a philosophy of sustainable life.

abrodi cashmere's work display at the "ordos cashmere brand fashion joint show"

shuangqi cashmere takes "white light" and "sustainability" as its core, showing low-key luxury elegance and highlighting the classic sustainable inheritance spirit of cashmere.

shuangqi shuangqi cashmere's work display at the "ordos cashmere brand fashion show"

mobei cashmere brings new chinese style and environmentally friendly printing series. the soft texture of cashmere and environmentally friendly printing complement each other. ethnic elements such as cloud shoulders, buckles, tassels and modern weaving technology are perfectly combined. the works vividly interpret the symbiosis between cashmere fashion and nature. beautiful vision.

mobei cashmere’s works displayed at the “ordos cashmere brand fashion show”

join hands to develop new products and win-win business

ordos cashmere industry chain paris tour

in order to allow european audiences to more comprehensively appreciate the naturally traceable and "warm world" cashmere quality power from the world-class cashmere industry cluster, more than ten high-quality cashmere brands including ordos cashmere group, yinxin cashmere, xinmulong cashmere, lamy cashmere, etc. participated in the static display of the paris tour exhibition, and displayed on the same stage with many international brands at the tranoï exhibition in paris fashion week.

ordos cashmere industry chain paris tour exhibition site

from the all-round static display of cashmere raw materials to ready-made garments and accessories, the top quality and exquisite craftsmanship of the ordos cashmere industry chain have attracted many brand buyers and fashion people. they stopped one after another to touch the soft texture of high-end cashmere, listen to the story of china's cashmere industry, and admire its unique visual presentation and vigorous vitality. this tour not only won high praise for ordos cashmere, but also promoted a number of international business cooperation, laying a solid foundation for the further expansion of the global market of ordos cashmere industry.

gathering strength to become a force, walking together on the road

china ordos cashmere industry chain (paris, france) business exchange seminar

with the same frequency and link as the original intention, the china ordos cashmere industry chain (paris, france) business exchange meeting was held at the famous "michelin restaurant" spoon restaurant in paris. mr. jia zhanrong, chairman of the ordos council for the promotion of international trade and chairman of the ordos federation of returned overseas chinese, reviewed the positive measures taken by the ordos council for the promotion of international trade in promoting the internationalization of cashmere in ordos city, and looked forward to strengthening sino-french economic and trade exchanges through this event and helping the ordos cashmere industry to develop globally. the continued development of the market. florence, ceo of the fashion exhibition sector of zhi'ao exhibition group, congratulated the successful launch of ordos cashmere brand and emphasized that zhi'ao group will rely on its global fashion network to further strengthen close cooperation with china and actively promote chinese brands to integrate with the international market.

ordos cashmere industry chain (paris, france) business exchange meeting site

members of the sino-french business association, members of the chinese embassy and consulates in france, representatives of international cashmere buyers, representatives of tour organizers, and representatives of participating cashmere companies discussed the design trends and marketing operations of the global cashmere industry in the relaxed atmosphere of an on-site cocktail reception and dinner. and collaboration model, linking high-quality resources, exploring business opportunities, and discussing the prospects of sino-french cooperation in the cashmere industry.

in this "paris fashion week ordos cashmere fashion day" event, the leading cashmere companies in ordos city gathered to go overseas to comprehensively display the beautiful image of "china's cashmere city", promote the construction of the industrial structure throughout the chain, and increase two-way interaction of trade and investment in all fields. not only it is an important measure taken by ordos city to promote the internationalization of cashmere industry, and also provides an opportunity for the in-depth integration of sino-french fashion and textile industries.

this event is one of the "ordos cashmere industry chain french and italian economic and trade exhibition series events". it is a "modern cashmere road" initiated by ordos city with the cashmere industry as the core and inheriting the spirit of the ancient silk road. this "modern cashmere road" is not only a channel for china-europe trade exchanges, but also implements the spirit of the "one belt, one road" and builds a more solid bridge for cultural exchanges between asia and europe.

"paris fashion week ordos cashmere fashion day" event was a complete success

next, the ordos city economic and trade delegation will also go to the fashion capital - milan, italy, to carry out sino-italian business exchange symposiums, italian fashion enterprise business docking, inspections and other activities, to help ordos city's high-quality cashmere spinning enterprises and specialty products enter europe and accelerate the opening of a new chapter in ordos city’s “building a world-class cashmere industry”!