thom browne opens its first boutique in yunnan
2024-09-29
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recently, the internationally renowned luxury brand thom browne officially opened its first yunnan boutique in kunming plaza 66. this high-end fashion brand born in new york has won countless fans around the world with its unique design concepts and exquisite craftsmanship. now, the brand has officially settled in yunnan, bringing consumers a new shopping experience.
opening a new chapter in style
walking into thom browne's first boutique in yunnan, the natural marble surface has been carefully processed to retain the original texture of the stone while showing a matte effect, highlighting the calm style and exquisite quality. furniture, lighting fixtures and other soft furnishings have been upgraded to highlight the unique texture in every detail.
as a brand new store, thom browne's first boutique in yunnan uses a unique decoration design concept, showing luxury in a low-key manner. the brand is known for its designs that combine british style and american retro style. it is especially good at exquisite fabric selection, superb craftsmanship and unique tailoring technology. thom browne is not only unique in the field of men's clothing, but also continues to make efforts in women's clothing, shoes and accessories, becoming a benchmark in the fashion industry.
the opening of the new store echoes the elements of kunming's "spring city". the store fully presents the thom browne 2024 autumn and winter series and more floral and color-themed items, awakening the diverse styling inspiration of the spring city. among them, thom browne's 2024 autumn and winter men's and women's wear series are inspired by edgar allan poe's poem "the raven", presenting a raven world full of imagination and dramatic conflicts. reshape tuxedos, suits and coats through deconstruction, using black and white tones, exaggerated silhouettes and makeup to show the literary atmosphere in "the raven" and tell the story of a love that "never returns" in the early 20th century. story.
during the opening of hang lung's new store in kunming, thom browne incorporated iconic brand elements such as roses and ravens from the 2024 autumn and winter series, and the designer's dog hector into nail art creations, bringing guests a combination of cutting-edge fashion and local culture. the styling service not only provides local consumers with diverse styling inspiration, but also demonstrates the brand's unique interpretation of high-end "campus style".
the entry of thom browne not only enriches the product categories of yunnan's high-end fashion market, but also enhances the competitiveness of the overall market. in the future, thom browne is expected to achieve deeper integration in yunnan and even the entire chinese market through continuous innovation and optimization of localization strategies.
open up a new market pattern
thom browne is widely known for redefining modern tailoring. in 2003, browne launched his brand with five gray suits, starting in a custom shop in new york's west village. and over the next few years, he continued to expand his brand's territory into a complete line of ready-to-wear and accessories. browne is also known for her highly conceptual fashion shows, which have attracted worldwide attention for their dramatic and thought-provoking themes and set pieces.
by constantly challenging traditional proportions, browne's designs convey a true american sensibility rooted in quality craftsmanship and fine tailoring. as counterfeits of the brand continue to increase online and offline due to its iconic designs, thom browne has established a dedicated global team and taken multi-pronged measures to curb the proliferation of counterfeit goods. recently, thom browne and the public security bureau of zhongshan city, guangdong province jointly launched an anti-counterfeiting operation to bring local counterfeiting gangs to justice. this move is intended to protect the integrity of the thom browne brand and is also an important step for luxury goods to safeguard the brand image and consumer interests.
currently, the brand is sold in more than 300 top department stores and boutiques in more than 40 countries around the world, and has set up more than 110 retail stores, flagship stores and stores in major cities such as new york, london, milan, tokyo, hong kong, beijing, shanghai and seoul. shop-in-shop, it continues to influence the fashion industry with its unique design and tailoring. the "gray suit" has become a symbol of the brand, representing excellent quality and unique vision.
"localized content is very important. we must prepare appropriate content. as long as we can do things that are beneficial to the market, we will do it." brand ceo rodrigo bazan once emphasized in an interview that china's emerging communication channels are very important to the brand image. at present, , thom browne has more than 30 stores in china and will cover 19 cities by the end of the year.
in the future, in order to better integrate into the chinese local market, thom browne carefully prepares for key local marketing nodes such as chinese new year, women's day, 520, and chinese valentine's day, and launches localized advertising to enhance consumers' sense of resonance.
cloud news-yun finance reporter: li chenghan
editor: li xingwen
reviewer: xie xiangrui
