the public security live broadcast "bringing goods" has become popular, opening up another way to "popularize the law"丨current commentary
2024-09-29
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recently, the xiamen public security bureau's "live streaming" style of law enforcement has become popular, causing heated discussions among netizens. in the video, a uniformed anchor uses a live webcast to sell goods and educate people about the dangers and consequences of drunk driving, drug abuse, theft and other illegal and criminal activities. netizens commented: i have never seen such advanced publicity before, and legal knowledge entered my mind so clearly. (people's daily online, september 28)
currently, live streaming is in the spotlight, and many popular live broadcasts have been criticized for being vulgar and misleading. however, the xiamen public security bureau’s attempt is like a breath of fresh air. it popularizes legal knowledge through creative short videos. the content is not only healthy, but also easy to understand. short videos such as "are you excited about the drunk driving package?" "do you know the dangers of drugs?" and "is theft punishable?" allow viewers to learn legal knowledge in a relaxed atmosphere in a way that is close to reality. this kind of content full of positive energy and educational significance quickly captured the hearts of the audience and is expected to set off a "live broadcast legal education craze".
legal popularization work is the foundation of building a society ruled by law. in a society governed by the rule of law, every citizen’s daily life is inseparable from the norms and guidance of the law. the fourth plenary session of the 18th central committee of the communist party of china proposed a law popularization responsibility system for state agencies "whoever enforces the law will popularize the law" and clarified the main body of responsibility for the law popularization work. subsequently, the general office of the cpc central committee and the general office of the state council issued the "opinions on implementing the legal popularization responsibility system of "who enforces the law and popularizes the law" of state agencies", further taking into account legal popularization and legislation, law enforcement and judicial practice, and requiring all types of legal practitioners to combine cases with social hot topics. interpretation. in the digital age, legal education is no longer just about interpreting legal connotations to citizens in popular language. it also needs to maintain positive interaction with society and explore more new forms that the public likes to hear and see. the practice of the xiamen public security bureau provides a valuable example for innovation in legal popularization.
social topics such as drunk driving, drug abuse, and theft are relatively serious, and the effect of publicity in traditional forms is relatively limited; "sentences from three to five years suspended," "sentences commensurate with the crime," and "sentences that are statutory" are professional and abstract legal terms that also make ordinary people confused. . with the help of popular elements such as "reverse promotion" and humorous techniques, legal knowledge is integrated into familiar "internet memes" to amplify its legal popularization effect and let the public see that legal popularization can be so close to the people and down-to-earth. live streaming also has its own interactive gene. a large number of viewers flocked to the live broadcast room and asked the anchor online questions through messages and barrages. this instant feedback mechanism improves the audience's sense of participation, helps them better understand legal knowledge, and improves the efficiency of legal education.
at the same time, online short videos can quickly reach a large audience. the xiamen public security bureau’s law-enforcement video became a hot spot on the internet in a short period of time, once again proving the powerful communication power of this form. in a way that is popular with the masses, legal knowledge can reach more circles and age groups faster and more widely.
this also enlightens that to further improve citizens' legal literacy, we must not only continue "routine operations", but also be upright and innovative, make full use of new technologies and new channels, focus on and mobilize the public's concerns and excitement, and focus on hot and difficult issues that they are more concerned about. , the more we should "open our minds", so that the law popularization can achieve twice the result with half the effort. to a certain extent, the popularity of creative legal education content can also push the balance of network traffic in a more healthy, scientific, and in-depth direction.
the live broadcast of "bringing goods" to popularize the law has received a lot of praise, which reflects that the public has become tired of pan-entertainment videos and is calling for the return of high-quality content. it is worth noting that during major social hot spots, the public pays more attention to legal education and has a stronger awareness of participating in discussions. in the future, high-quality content producers such as xiamen public security bureau should seize social hot spots and continue to create more legal education products with fresh content and vivid forms, so that legal knowledge can be more deeply rooted in the hearts of the people. this will not only build a healthier and more positive online content ecology, but also help create a good social atmosphere for studying, knowing, understanding, and abiding by the law.
text丨kong deqi
