dong jianhui: be a good quality "gatekeeper" and let quality anchors "play the leading role"
2024-09-29
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china youth network, changchun, september 28(reporter mou haokun, intern reporter tian lujia) with the rise of e-commerce live broadcasts, while consumers are enjoying the convenience of "see now and buy now" in front of the screen, they often encounter shopping that does not match the pictures and texts, and the quality of the goods is uneven. dilemma. this not only harms the rights and interests of consumers, but also hinders the healthy development of the live broadcast e-commerce industry. recently, dong jianhui, director of the national market supervision technology innovation center and the national food quality inspection and testing center, said in an interview with reporters at the 4th china new e-commerce conference that the center is currently working hard to provide consumers with a series of quality inspection services. it no longer just stops at "buying cheaply", but shifts to "buying with confidence".
dong jianhui. photo by china youth network reporter mou haokun
"quality testing is a key link for enterprises to ensure product life cycle quality and meet user needs and expectations." the national market supervision technology innovation center where dong jianhui works relies on 10 national-level inspection and testing centers and 18 industry standard committee secretariats. resources to build a scientific, systematic and comprehensive quality inspection and evaluation system. "our job is not only to find problems, but more importantly, to provide solutions for live broadcast e-commerce companies through scientific analysis, such as, we will introduce advanced testing equipment and technology to conduct accurate and rapid testing of various products, covering food, environment, industrial products and other fields. from sample collection to the issuance of test reports, every step is strictly controlled. control and review to ensure the fairness, accuracy and traceability of the testing process, and ensure that every product entering the live broadcast room can withstand the test of the market."
this "industrial diagnosis + solution provision" model makes the national market supervision technology innovation center unique in the field of quality inspection. "rather than issuing a simple test report, we focus more on improving product quality from the source. we not only use testing as a means to find out what problems the product has, but also generate an analysis report. this report also becomes an important tool for anchors to use when promoting live broadcasts. important reference," dong jianhui said.
dong jianhui gave a detailed introduction to reporters using the national wine quality inspection center as an example. here, in addition to accurately detecting all indicators of wine such as alcohol content, sugar content, acidity, color, aroma, etc., we also need to use advanced traceability technology to uncover the "mysterious veil" of wine nutritional structure and finally generate an analysis report. . "this report is different from a research report, but a report for anchors. we will clearly write the various indicators of wine and what is good for the body in 'vernacular' to facilitate the anchors before the live broadcast. understand what makes this wine stand out,” dong jianhui said.
while striving to improve product quality, the national market supervision technology innovation center and the national food quality inspection and testing center also focus on the cultivation of young talents. dong jianhui introduced that the center will also invite experts in different fields to share their experiences with young anchors. "our training is not only at the technical level, but also focuses on cultivating young people's professionalism and sense of responsibility." dong jianhui hopes that through these trainings, young people will pay more attention to product quality and functional promotion during the live broadcast sales process. for example, going from simply introducing functions to scientifically and logically analyzing product test results will not only help increase product sales, but also allow consumers to buy with confidence and peace of mind.
“just in time for the official launch of the 2024 ‘china’s theme activity to protect e-commerce consumers’, a series of methods and methods to ‘remove counterfeiting, recommend the best, and protect and guide’ will be gradually promoted to effectively protect the legitimate rights and interests of consumers in the e-commerce field and promote the industry. high-quality development. we will also continue to cooperate with the china consumer protection foundation to ensure the quality of e-commerce products and the rights and interests of consumers. "looking to the future, dong jianhui said that the center will continue to be scientific, fair, and rigorous and efficient testing methods, as well as efforts in product quality testing, help turn the "traffic" in the live broadcast room into "retention," "so that business can last for a long time," he said.
(source: china youth network)
