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on september 26, bsiee released a new winter product blockbuster, inviting brand spokesperson zhao zhaoyi to perform the new winter products, interpreting the product innovation and brand growth that bsiee hopes to deliver this winter as an independent design brand, with a view to passing the presentation of brand spokesperson zhao zhaoyi expresses the product characteristics rich in brand genes, accompanying users to enter winter in their true colors, feel winter, return to the beauty of nature, and dress up to live a comfortable life.

based on the brand genes of nature and regression, bense's new winter products combine beauty and practicality, draw inspiration from seasonal elements, and deliberately integrate nature into the city, making daily life as comfortable as being in nature. in the modern city still feel like i belong to nature. in order to express this concept, the winter product shoot was shot quietly in a forest holiday house near the city. hidden away from the bustling and bustling, the cabin with seasonal tones and both retro and modern feel is nestled in the lush green forest. it is like an oasis in the corner of the world, and like a surprise that suddenly appears on the oasis, in the alternation of climate. in this season, bid farewell to the remaining warmth of autumn with a touch of freshness, and open the beginning of winter with just the right amount of tenderness.

the winter products released at the same time as the new winter product blockbusters focus on the selection and application of seasonal tones. the classic colors highlight the calmness of winter and soothe the inner fluctuations caused by the changes in temperature. in addition, the use of light colors and embellishments in details , inadvertently reveals a unique atmosphere, and overall creates a high-end sense of winter wear. in terms of style, the clothing is guided by minimalist design style, and uses grand, neat silhouettes and smooth lines to realize this concept, blending retro classics and modern simplicity. products in this issue include coats, jackets, down jackets, sweaters, shirts, vests, shawls, trousers, jeans and long skirts, etc.

in order to still highlight the femininity in winter, the design of the clothes emphasizes the shaping of "beauty". in addition to using silhouettes and lines to get rid of the heavy and bloated feeling, we also put more thought into the selection of materials. the selection of high-quality fabrics not only creates a dense, delicate, elastic and skin-friendly touch, but also meets the durability needs of winter clothing. it is thick but not heavy, soft but not collapsed, and has a sense of weight while feeling light on the body, making every move possible. they are all relaxed and relaxed. in addition, the use of craftsmanship also adds to the texture of the clothes, such as selected woven and dyed fabrics, exquisite sewing techniques to shape the shoulder silhouette, pinch pleats and quilting stitching to create a sense of space inside and outside the hem, micro-wrinkles and three-dimensional cable patterns, etc. the details are processed, and the coat is equipped with a detachable scarf or the down jacket is equipped with a detachable shoulder bag, etc., all of which make the clothing highly flexible. in terms of practical wearability, bense uses fabrics, styles, design details and accessories to achieve the quality of clothing that is wind and cold resistant, long-lasting, easy to clean, and has daily functionality.

the products promoted in this winter new product blockbuster are fully displayed under the interpretation of brand spokesperson zhao zhaoyi. in june of this year, bense officially announced zhao zhaoyi as the first brand spokesperson. this has officially launched the exploration and attempt of joint celebrity public communication for the brand. as a promising rising star in the entertainment industry, zhao zhaoyi is widely recognized by the industry and the public for her personal characteristics, fashion performance, and professional development. all aspects of her characteristics are very consistent with her personality. this year, bense opened the brand’s first store in shanghai and beijing, linking users through communication methods such as inviting spokespersons to the store, face-to-face interactions with fans, and spokespersons calling on social media kols to promote products and brand lifestyles, verifying zhao zhaoyi’s influence and reflecting in order to support the product strength and brand power of our cooperation with celebrity spokespersons. in this winter new product shoot, zhao zhaoyi once again gave an excellent interpretation of this product with his personal temperament. the spokesperson's own freshness and vitality naturally convey the concept of the product. it has both the soft, quiet and gentle side of femininity, as well as the hearty, open-minded and optimistic side. the spokesperson appropriately displays the product's retro and modern, aesthetic and practical, supple and stiff, simple and thoughtful design concepts. combining the care in styling and the construction of the venue environment, the winter new product blockbuster has also become a medium for conveying sensory beauty to users and the public and communicating the brand, using products and brands as carriers.

the new products launched by bsiee in the new winter style blockbuster are the expression of product genes and brand design aesthetics in the process of bsiee's growth into an independent design brand. the new product blockbuster is an in-depth communication of the brand's brand style and brand growth to the public. you can follow bsiee to welcome the coming winter wind and embrace the warmth of winter together with spokesperson zhao zhaoyi.