xiaoguishan economics and management wuchang school and enterprise explore new ways to improve efficiency through "intelligence"
2024-09-28
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jingchu net (hubei daily net) news (reporter li yan, correspondent wang yanming, xu niya) it’s september, and the autumn air is crisp. in order to build a school-enterprise exchange and collaboration platform and explore a more efficient business management model, on the afternoon of september 26, teachers and alumni from the mba education center of the school of business administration of zhongnan university of economics and law, as well as representatives of enterprises in the jurisdiction, gathered at huazhong primary school in zhongnan road street guishan financial and cultural park participated in an mba open class and project presentation jointly organized by central south university and the park’s comprehensive party committee.
group photo of the event. photo courtesy of correspondent
li yadan, general manager of the park project, made an opening speech. photo courtesy of correspondent
professor du peng shared on the spot. photo courtesy of correspondent
at the opening of the event, li yadan, a 2018 mba alumnus and head of nanguo real estate's commercial office department, delivered an opening speech, hoping that this event would become a key node for both parties to deepen strategic cooperation in the future and work together to create a glorious chapter. subsequently, professor du peng gave an in-depth analysis of the challenges and pain points faced by chinese enterprises in the marketing field with the theme of "value growth and marketing innovation". he pointed out that growth is the key for enterprises to solve all problems. enterprises can use marketing innovation methods to promote growth and use multiple logics to open up ideas for marketing innovation. finally, professor du summarized the core elements of marketing innovation and provided powerful guidance for corporate marketing practices. the company representatives benefited a lot from the in-depth and simple explanations. everyone took notes and took the initiative to ask questions. the atmosphere was warm.
teacher xiong min gave a project presentation. photo courtesy of correspondent
during the mba program presentation session, xiong min, deputy director of the mba education center of the school of business administration of zhongnan university of finance and economics, introduced in detail the historical heritage of zhongnan university of economics and law, the outstanding course of mba education, program features and training system, as well as the application conditions and procedures. it also illustrates the subject strength and social resources of the central south university mba program in a parallel way with pictures and statistical tables. she emphasized that zhongnan university of economics and law was one of the first 26 institutions in the country to offer mba education. it has accumulated a large amount of teaching experience and achieved rich educational results, and will continue to contribute to the development of wuhan's market economy in the future.
event site. photo courtesy of correspondent
it is reported that teacher wang yanming, director of alumni affairs of the central south university mba education center, teacher gansha of the mba center, liang shuang, director of the business development department of nanguo real estate, wang qian (mba 2018 alumnus), director of the investor business department of nanguo real estate, and nanguo real estate commercial service liu ling, deputy general manager of the department, yin jun, director of nanguo real estate business department, and representatives of nearly 50 well-known enterprises in the jurisdiction attended this event. participants all said that professor du’s courses were lively, interesting and exciting, and provided valuable business wisdom and experience for enterprises. teacher xiong gave them a deeper understanding of central south university’s mba/emba program, and also gave them a better understanding of their future. full of expectations for learning and career development.
event site. photo courtesy of correspondent
this event not only strengthened the exchanges and cooperation between mba students at zhongnan university of economics and law and enterprises, but also provided valuable information and guidance for candidates who are about to apply for the mba. it ended with warm applause from the participants. the relevant person in charge of zhongnan road subdistrict said that in the future, the subdistrict will continue to deepen the quality courses of "xiaoguishan financial culture lecture hall" to provide a valuable communication platform for enterprises and universities in the jurisdiction, continue to pool the intellectual resources of both parties, and realize resource sharing and advantages. complement each other, constantly explore new ways of management to improve efficiency through "intelligence", and promote the high-quality and efficient development of enterprises in the jurisdiction.
