news

aimer co., ltd., as a leader and fashion benchmark in the domestic intimate apparel industry, always keeps close to the pulse of modern urban life and has accurate insights into consumer trends. as the word "relaxation" quietly becomes popular among young people, it not only represents a life attitude that pursues spiritual release, but also a deep yearning for a comfortable and calm lifestyle.

mr. aimu quickly captured this trend and carefully prepared a series of new products for the autumn and winter of 2024. it aims to bring an unprecedented "relaxation" wearing experience to young urban men through excellent clothing design, allowing them to find peace in the midst of busyness and pressure. a moment of peace and ease.

mr. aimu understands the truth that "real luxury lies in inner quality". his new product series not only uses top fabric technology, but also incorporates the brand's unique understanding of "relaxation". among them, u-shaped pants are particularly eye-catching for their unique design and excellent quality. this u-shaped trousers is made of 100s modal micro modal microfiber. the fabric is fine, soft, elastic and has excellent gloss, making the wearer feel as comfortable as a second skin. the unique u-shaped tailoring design not only perfectly fits the body shape and reduces the sense of restraint, but also cleverly modifies the leg lines, highlighting the elegant and confident style of men. whether in a stressful workplace environment or relaxing leisure time, these u-shaped pants can make men feel more relaxed and comfortable than ever before.

mr. aimer's new product lineup also includes classic items such as gomo silk modal vests and lightweight knitwear. high mo silk modal vest, with the fusion of high gauze fabric and mulberry silk, brings ultimate care and nourishment to men's skin. the lightweight knitwear innovatively uses doris technology mulberry silk and golden wool blending technology to achieve a balance of lightness and warmth through precision weaving, allowing men to embrace warmth and comfort while enjoying fashion.

what’s more worth mentioning is that mr. aimu has also closely followed the diversified needs of urban men and launched new products such as golf leisure series and light business travel series. these series not only focus on practicality and functionality, but also cleverly integrate the aesthetic preferences of the younger generation into the design, so that every man who pursues a quality life can find his own comfort and grace.

mr. aimu's 2024 autumn and winter new product series not only accurately captures and interprets the "relaxation" trend, but also provides a profound insight into and respect for the lifestyle of modern urban men. this series of new products demonstrates mr. aimu’s profound heritage and innovative spirit in fabric technology, design concepts and brand culture, and also provides urban men with more diversified and higher-quality clothing options. in this era full of challenges and opportunities, mr. aimu is willing to work hand in hand with every man who pursues a quality life to create a better future.