half a billion passenger traffic generates tens of billions of consumption, hangzhou hubin pedestrian street develops fashion manager avenue
2024-09-28
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
chao news client reporter zhang mengyue correspondent li lingjing wang jianming yu huifang yan yikai
during this year’s national day holiday, hangzhou’s hubin business district predicts a passenger flow of over one million people. lakeside pedestrian street, this nationally renowned digital and smart fashion district, will usher in the busiest moment of the year.
on september 27, the fashion hangzhou·hubin season and hubin pedestrian street fifth anniversary renewal event was officially launched. the "fashion hangzhou·shangcheng global show" lighting action was launched on-site, and the 2024 "golden autumn renewal·fashionable life" was launched to promote consumption. activity.
what new surprises will the "five-year-old" lakeside pedestrian street bring us?
gathering more than 1,300 domestic and foreign brands
half a billion passenger traffic generated tens of billions of consumption
hubin pedestrian street opened on september 27, 2019, and was awarded the first batch of "national demonstration pedestrian street" in july 2020. over the past five years, hubin pedestrian street has focused on strengthening the "four poems and four beauties economy" and focused on the layout of host brands and scenes that meet emotional resonance and personalized experience, introducing new consumption and lifestyles that are currently attracting much attention to the street, and exploring art. the deep integration of culture and commerce has become a gathering place and "wind vane" for fashion trends, and has also achieved an increase in average annual passenger flow.
in 2023, hubin pedestrian street will have 53.69 million visitors and a turnover of 16.593 billion yuan; hangzhou hubin intime in77, a representative project in the hubin business district, will successfully enter the "ten billion club" in 2023, achieving annual sales of 10.2 billion yuan, a year-on-year increase 30%.
as the first choice for brands to enter zhejiang, international, national fashion, time-honored brands and host brands grow hand in hand in lakeside pedestrian street. at present, it has successfully held nearly 100 first shows and exhibitions of international and domestic brands, bringing together more than 1,300 international and national fashion brands, and more than 240 first stores and flagship stores; at the same time, it has held 3 lakeside international beauty festivals, 4 the west lake coffee culture festival will be held to cultivate various fashion consumer brand festivals.
as one of the first batch of national demonstration smart business districts, hubin pedestrian street uses digital technology to build an integrated online and offline smart consumption ecosystem, and has successively introduced cultural ips such as sanxingdui and su dongpo, as well as panoramic and immersive experience projects such as crayon shin-chan vr movie , to create application scenario experience formats for emerging technologies such as vr and ar. in 2023, the country's first "bingo online metaverse virtual block" that integrates social networking, consumption, and interactive experience will be launched, realizing new commercial consumption scenarios in the digital scenario of the metaverse.
the relevant person in charge of the shangcheng district cultural, commercial and tourism group said that in the future, hubin pedestrian street will focus on building a diverse lifestyle for young people and an urban quality social space, further enhance the level and influence of the hubin business district, and move towards building a world-class landmark business district.
"xizi covered bridge" staged 4d real-life experience
"new" wireless charging smart seat on the block
this "fashionable hangzhou·hubin season" will create a new fashionable life scene integrating business, culture and tourism through exhibitions, performances, parades, etc. hangzhou international baking culture festival, sky light·encounter's fifth anniversary east china first exhibition, hubin international beauty festivals and other activities will be presented in turn to showcase the commercial vitality and artistic charm of the neighborhood.
in order to further deepen the construction of digital commercial consumption scenes in the neighborhood, on the occasion of its fifth anniversary, lakeside pedestrian street has undergone intelligent upgrades in terms of "hardware" and "software".
in the corridor of area a and area d of hubin yintai in77, hangzhou, the "xizi corridor bridge" has been newly unveiled, creating a new immersive 4d real-life interactive experience. during the national day holiday, the "xizi covered bridge" will open at night and transform into an aerial theater, and the neighborhood will stage an immersive international art tour "prophétie", uniting domestic and foreign artist teams to allow the new trend of theater art to be presented in urban public spaces. in the future, it will also bring more immersive and pioneering fashion shows to citizens and tourists.
also "new" are the neighborhood landscape tree pools and smart seats. according to the relevant person in charge of the shangcheng district cultural, commercial and tourism group, nearly 40 public smart seats have been added to the pedestrian street, with built-in wireless charging functions, making it convenient for tourists to synchronize their mobile phones with full blood while taking a rest.
during the national day, shangcheng district also relied on the "three circles and three streets" to link up merchants in all areas and formats to create a series of consumption promotion activities for the 2024 golden autumn, superimposed the trade-in policy for consumer goods and new car consumption subsidies, and launched a consumption discount totaling more than 100 million yuan. "through 'policy-driven + activity-driven', we will create the best consumer experience and set off a new round of consumption boom." said the person in charge of the shangcheng district commerce bureau.
launch global show venue to develop host economy
create a world-class fashion consumption center
since the beginning of this year, shangcheng district has vigorously implemented the "stars plan" for new fashion consumption, anchored the "manager economy" track, created a global show, and further strengthened the fashion industry ecology. the fashion industry is rapidly "breaking out of the circle". at present, shangcheng has gathered leading fashion companies such as mao geping, wanshili, and lingdi technology, as well as cutting-edge brands such as deoksugong handicrafts, chinese youth, ab lab, and fang huichuntang cultural and creative industries.
at present, shangcheng district is based on the "one district and three centers" ("one district" means "the first district for digital smart fashion consumption", and "three centers" means "international fashion consumption center, fashion digital innovation center, fashion digital marketing center") industry the pattern is the direction, and fashion shows, exhibitions, competitions, and conference spaces are arranged in multiple locations, from hangzhou fashion center to lakeside pedestrian street, from the deoksugung palace of the southern song dynasty to the qinghefang historic district, to build a "global show venue."
specifically, the "international fashion consumption center" is based on the large hubin business district with hubin and qingbo as its core, and continuously strengthens its primacy in international fashion. the show venues include hubin pedestrian street, deoksugung palace of the southern song dynasty, qinghefang historical district, etc.
the "fashion design innovation center" relies on the buildings in qianjiang new town, sijiqing clothing characteristic street, and the hangzhou-hong kong high-end service industry demonstration zone. it has established xiaohongshu's first host brand incubation center in the country, highlighting the vitality of the industry. the show location is hangzhou fashion center, intercontinental hotel, autonavi land (hangzhou jam art center), hangzhou grand theater, raffles city, vientiane city on street, etc.
the "fashion digital marketing center" takes qiantang smart city and jiubao area as the core, and has successively invested in the construction of shangcheng digital fashion industrial park, jiuhe center and other parks to accelerate the gathering of supply chain brands. the show venue is shangcheng·digital fashion industrial park, taohua lake park.
as a new form of consumer economy, the host economy, with its unique aesthetic perspective and keen market insight, is leading the fashion trend and influencing people's lifestyles and consumption concepts.
shangcheng is making every effort to build hangzhou's first "100 million yuan" fashion manager avenue, with lakeside pedestrian street as the core, to build a comprehensive consumer ecosystem integrating fashion, trends and culture. at present, it has initially formed a fashionable landmark avenue with a sales scale of "billion levels", presenting the two major characteristics of the brand matrix of "famous store" + "first store" and the fashion show of "international" + "national trend".
the person in charge of the shangcheng district commerce bureau said that in the next step, the district’s position resources will be integrated to build a diversified and professional fashion display platform to rejuvenate landmarks, enhance regional fashion influence and competitiveness, and build a collection of fashion, trends, and a comprehensive consumption ecosystem that integrates culture and culture to create a world-class fashion consumption center.
"please indicate the source when reprinting"
