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yesterday (27th) morning, the state council information office held a series of press conferences with the theme of "promoting high-quality development". zhu yonglei, deputy director of the state administration of radio and television, said that at present, start-up advertisements have been completely canceled for cable tv and iptv (interactive internet tv). the country's 560 million cable tv, iptv and internet tv terminals have achieved the goal of reducing fee packages by more than 50%.

data shows that all central and provincial tv stations have implemented high-definition broadcasts, the high-definition rate of local and municipal channels has exceeded 98%, and 9 ultra-high-definition channels have been launched across the country. cable tv networks and 5g have developed collaboratively, and the number of radio and television 5g users has exceeded 28 million. online audio and video continues to prosper, and the number of users has reached 1.068 billion. in the first half of this year, the total revenue of the national radio, television and online audio-visual service industries reached 668.3 billion yuan, a year-on-year increase of 7%, contributing to the promotion of my country's social and economic development.

managing tv "matryoshka" charges and managing complex tv operation issues are related to the viewing rights and interests of hundreds of millions of users. zhu yonglei said that since last year, the state administration of radio, film and television has begun to solve the above-mentioned problems, and has achieved phased goals in more than a year. in terms of managing tv "matryoshka" charges, currently 560 million cable tv, iptv and internet tv terminals have achieved charging the goal is to reduce pressure by more than 50%. cable tv and iptv have completely canceled boot ads. in terms of managing the complexity of tv operations, more than 80% of cable tv and iptv home users across the country have now started watching live broadcasts, and more than 200 million tv users have initially been able to watch tv with a remote control. in august this year, the user activity rate of national live tv channels increased by 10 percentage points compared with the same period last year, which was the highest in the past three years. before the end of the year, a new three-mode universal remote control will also be launched.

zhu yonglei introduced that the radio and television science research institute of the state administration of radio, film and television has previously developed 8 mini set-top boxes that are only the size of a usb flash drive and can be hidden behind the tv. it is also actively promoting operators and tv manufacturers to fully build the set-top box functions into the tv. inside, that is, the set-top box and the tv are integrated. the prototype development will be completed as soon as possible before the end of this year, so that watching tv no longer requires a set-top box as soon as possible.