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recently, himalaya has partnered with apple podcasts to launch thousands of channels and programs from audio creators on its platform on apple podcasts, including 35 paid subscription channels.

"listening" has gradually become a trendy and healthy lifestyle, and podcasts have become an indispensable part of young users' lives and entertainment. based on its rich and diverse content ecosystem, ximalaya has launched thousands of channels and programs from audio creators on its platform on apple podcasts, including 35 paid subscription channels, including children's stories, audio novels, humanities and history, cross talk storytelling, and business and finance. , popular film and television dramas, personal growth, emotional life, suspenseful science fiction, etc.

with apple podcasts, users around the world can now enjoy more high-quality himalayan audio content, including "meng man talks about the dream of red mansions", "the legend of zhen huan", "qin shuo's circle of friends", "the fighting swordsman in the snow", "guo lun 1·2" ·3", "the twelve hours of chang'an", "the long night is hard to see" and other high-quality content. in addition, listeners can now enjoy exciting podcast content such as "blackwater park", "black cat detective agency", "story fm", justpod's "left, right", shan liren's "comedian chat", etc. through apple podcasts .

as the leading domestic online audio and chinese podcast platform, himalaya has built a rich and diverse "sound universe" around audio. as of the end of december 2023, ximalaya has accumulated 488 million audio pieces in 459 categories, with a total content duration of more than 3.6 billion minutes, which can meet the different needs of users at different ages from -1 to 100 years old.

based on this cooperation, it is expected that by the end of this year, ximalaya will help more creators on the platform distribute paid content on apple podcasts, and will increase traffic support for creators, improve service efficiency, empower the commercialization of content creation, and upgrade all aspects himalayan creator service system.

ai zhe, host of ximalaya's "story fm" podcast, said: "we are very happy that ximalaya will introduce more content to apple podcasts. we think users will like these amazing creators, enjoy the new content, and be willing to subscribe to their programs."

last june, himalaya was certified as a hosting platform by apple podcasts. ximalaya has always been committed to linking multiple forces to help the platform's high-quality content be heard by more users. it is also working hard to promote the development of the podcast industry and continuously release the commercial value potential of podcasts.

according to the "2023 himalaya chinese podcast ecology report" released by himalaya this year, the number of chinese podcast listeners on the himalaya platform will exceed 220 million in 2023, which is equivalent to 2 out of every 10 netizens listening to podcasts on himalaya. therefore, in addition to helping podcasters launch "paid podcasts", ximalaya has also become a bridge connecting brands and podcasters, allowing more podcasters to obtain economic income through business cooperation, thus helping the healthy growth of the podcast ecosystem. according to statistics, in 2023, nearly a hundred brands will have business cooperation with nearly a thousand podcasters through ximalaya. the brand's investment in podcast content has increased by 74%, and the number of cooperative podcasts has increased by 172% year-on-year. ximalaya has also created a "one-stop marketing solution" to help creators match business orders, provide content creation suggestions and support, and optimize content distribution and effect tracking through algorithms. through platform services, creators can receive orders more efficiently and worry-free. .

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