looking for "sustained prosperity", wanglaoji original herbal tea appeared at the fortune global 500 summit
2024-09-28
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on september 26, the 2024 fortune global 500 summit opened in guangzhou. at the meeting, guests from the business community and academia focused on "resilience and innovation: paving the way for sustained prosperity" and discussed how to remain resilient amid challenges and thrive in the future. achieve stable development in a volatile market, drive growth with innovation, and lead enterprises and society to a more prosperous and sustainable future.
this summit was hosted by fortune magazine and supported by guangzhou city. it brought together more than 350 people from around the world, including high-level representatives of fortune 500 companies, china's top 500 companies, and large multinational companies, as well as well-known experts and scholars. through one-on-one interviews, round-table discussions, strategic seminars and other forms, the summit conducted dialogues and exchanges around hot topics such as smart business, sustainable development, and companies going global.
as the first company in the world to enter the fortune global 500 with traditional chinese medicine as its main business, gphl and its wanglaoji brand have attracted much attention. gphl and wonglaoji health company were invited to attend the summit. "fortune" magazine issued the fortune global 500 certificate to gphl.
2024 fortune global 500 summit site
at this summit, original herbal tea, wong lao kat herbal tea, ci ning ji c+ beverage, ci ning ji refined prickly pear liquid, and li xiao ji sea salt and lychee juice drinks made a collective appearance, showing the guests the profound heritage of herbal tea culture and the unique charm of oriental health philosophy. , attracted much attention and favor from chinese and foreign guests.
wong lao kat, original herbal tea, ci ning ji, and li xiao ji products collectively appeared at the summit
it is understood that since 2021, gphl has been on the fortune global 500 for four consecutive years, ranking 417th this year. its century-old brands such as "wanglaoji" have frequently emerged from the industry and are glowing with new vitality.
nowadays, generation z is gradually becoming the new main force of consumption. in order to meet the personalized and diversified consumer needs, as a core member of gphl’s health sector, wong lao kat health company has insisted on being consumer demand-oriented for many years, and has deeply cultivated its products. practice internal skills, under the product strategy of "single product diversification + category diversification", develop a rich product matrix, lead the consumption trend of healthy plant drinks, and actively exert efforts at the marketing level, layout games, film and television crossovers, etc., manufacturing multiple social media hot spots, playing with young people, injecting vitality into the brand.
"refreshing, sweet and sour, full of vitamin c" the newly packaged ci ning ji c+ quickly captured the taste buds of the guests as soon as it was unveiled at the summit. wong lao kat original herbal tea also won repeated praise from the guests for its pure taste that "is delicious without adding sugar" and its "light herbal fragrance, very refreshing". the relevant person in charge of wong lao kat said that this year, wong lao kat developed original herbal tea based on the classic formula of "three flowers, three grasses and one leaf" that has been passed down for centuries, and based on the principle of "complete and no additives". with its purely natural, zero-added, and sugar-free health attributes, the original herbal tea won the taste buds of a large number of consumers as soon as it was launched, becoming the "new favorite" beverage among young people.
wanglaoji original herbal tea and ci ning ji c+ have received continuous praise
in the user-centered social era, wong lao kat, which already has a distinctive "personality", chooses "ji on ji ji" to integrate cultural inheritance and innovation, and deeply create a unique ji cultural atmosphere and emotional connection with "content + social interaction". build a bridge of communication with young people. whether it is the surname jar that combines the cultural symbol of "surname", the auspicious jars and auspicious words jars suitable for various auspicious occasions, or the "koko jiaji, college entrance examination good luck" customized jars that are loved by candidates, they are gradually building a highly recognizable brand symbol with social attributes.
during the spring festival this year, wong lao kat accurately captured the spring festival traffic peak, deeply explored the connotation of traditional chinese "auspicious culture", and jointly organized the "auspicious taishun·hundred family blessing banquet" folk culture festival with taishun county, offering "lucky one-stop" gift boxes , "surname luck all-in-one" gift boxes and other customized canned products have attracted many young people and created exclusive memories of the new year.
lucky one-stop gift box
not only during the spring festival, but also in special festivals in various places, wong lao kat integrates "ji culture" into the context of young people to find common topics. wong lao kat jointly organizes folk activities such as the "yunnan dai water splashing festival", "hainan junpo festival", "miao flower dance festival", "auspicious cherry blossom festival" and "auspicious torch festival", integrating the beautiful expectations in traditional folk customs with the brand "auspicious culture" "the integration of these products drives the trend and value of emotional consumption.
nowadays, as the global health consumer market becomes increasingly prosperous, wong lao kat is actively promoting the "going overseas" of wong lao kat herbal tea and tapping overseas consumer markets. at present, wanglaoji herbal tea has been sold to more than 150 countries and regions, with more than 10 million terminal outlets, becoming the world's number one natural plant beverage in sales. this year, wong lo kat has released the international version of its english brand logo walovi in milan, bangkok, los angeles and paris, deeply integrating into overseas local consumer markets, showing a strong momentum of "multi-point blooming". since its birth, wonglao kat has had its own "auspicious" gene. when talking to the world, it has chosen to establish emotional connections with "auspicious culture". this year, it officially signed a contract to build wonglao kat's first herbal tea museum in europe and thailand, and its second herbal tea museum in new york. the store also opened successfully, allowing overseas consumers to get to know and experience the charm of chinese herbal tea culture more closely.
wong lo kat new york fifth avenue herbal tea museum
in recent years, wong lo kat has been adhering to the goal of "building a global super beverage brand", integrating the superior resources of the guangdong-hong kong-macao greater bay area, constantly innovating products, co-creating new cultural experiences, accelerating the pace of internationalization, and leading the global beverage trend!
*data comes from frost & sullivan, based on global ready-to-drink natural plant beverage sales in 2020, 2021 and 2022 (converted to 310ml capacity per can), and the survey was completed in september 2023.
