news

on the evening of september 26, the first mass-produced model of dongfeng honda’s electric sub-brand lingxi, lingxi l, was officially launched. the new car is positioned as a pure electric mid-size car and is priced at 129,800 yuan. at the same time, new cars have launched a limited-time car purchase discount, with up to 45,000 yuan available.

according to the official introduction, lingxi l is based on the new lingxi intelligent electric platform and is equipped with a blade battery with a cruising range of 520km.in addition, the new car is also equipped with the lingxi drive intelligent driving system, including 1 millimeter wave radar, 1 monocular camera, 4 surround-view cameras and 12 high-sensitivity parking radars.

"dongfeng honda adheres to long-termism. the launch of lingxi l marks dongfeng honda's in-depth layout in the new energy field." gou tiansheng, deputy general manager of dongfeng honda, said.

it is reported that lingxi is an independent new energy vehicle brand under dongfeng honda. it will be released in september 2023. the brand adopts a new logo. it is a brand specially created for the chinese market and focuses on young user groups. after lingxi l is launched, it will face a number of competitors including byd qin plus, wuling xingguang, changan qiyuan a07, dongfeng eπ007, leapmo c01, etc.

from a brand perspective, the future development of the lingxi brand is also related to the transformation of dongfeng honda.public data shows that from january to august this year, dongfeng honda’s cumulative sales were approximately 525,400 vehicles, a year-on-year decrease of 27.2%. fluctuations in sales have also prompted dongfeng honda to make a series of adjustments and accelerate its transformation to electrification.

regarding future development plans, gou tiansheng said that dongfeng honda will focus on the three major segments of the strong electric smart hybrid technology brand, the e:ns electrification brand, and the lingxi new energy vehicle brand, focusing on ev (pure electric vehicles), hev ( hybrid electric vehicles) and phev (plug-in hybrid electric vehicles) new energy technology routes are laid out across the board, and an electrified product camp covering all levels of market segments is built. it is expected to launch more than 10 pure electric models by 2030.

daily economic news