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it house reported on september 27 that according to the automotive media "bitche", audi china held a strategic media communication meeting in china on the 26th. president luo yinghan said that audi's products arewithin the next 24 monthscomprehensive replacement, and the keyword "focus" was proposed:focus on china, products, and brands。

luo yinghan, who took office in april this year, said that in the past 200 days, a large part of his job wasunderstand the chinese market. "china is audi's largest single market in the world, and we must maintain our competitiveness. in the next new products, you can see the adjustments we have made in response to market changes."

▲the picture shows the new generation of pure electric a6

according to previous reports by it house, the audi group sold 320,400 vehicles in china in the first half of this year, a year-on-year decrease of 1.9%.

luo yinghan said that in the next 24 months, a new generation of audi products will be launched one after another. the company will "not blindly pursue the market", but will strengthen the core value of the brand in a targeted manner based on the brand dna "recognized by customers". "we see that the chinese market is changing rapidly, and consumer demands are also constantly changing. based on the study and judgment of future trends, you can see it in the upcoming new productsaudi’s latest exploration, these innovations are breakthroughs centered around audi dna. as mentioned before, everyone will be able to see audi's latest products in november, which will demonstrate our deep understanding of changes in customer needs. "

luo yinghan further said, “in the next two years, you can see these changes in audi’s products.probably notthe so-called 'refrigerator, color tv, big sofa', but you can definitely see audi instick to brand genes while leading future trendsa new breakthrough. "